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★ Concept for Life Dry Dog Food

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

23 products
23 products

Breed: For specific dog breeds

Coupon: JULY10 Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Coupon: JULY10 Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg
561276.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Coupon: JULY10 Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-3 working days
1 Varieties from
  £4.99
993292.2
1.5kg
£4.99 £3.33 / kg

Coupon: JULY10 Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-3 working days
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
£19.99 £3.33 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Coupon: JULY10 Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-3 working days
3 Varieties from
  £4.49
945940.2
1.5kg
Was £4.99 Now£4.49 £2.99 / kg
945940.0
4kg
£12.99 £3.25 / kg
945940.1
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

X-Large: For XLarge breed dogs (+45kg)

Coupon: JULY10 Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648855.0
1.5kg
£4.99 £3.33 / kg
648855.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days
3 Varieties from
  £4.99
648857.0
1.5kg
Sold out.
£4.99 £3.33 / kg
Notify me when available
648857.1
12kg
£27.99 £2.33 / kg
648857.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648858.1
12kg
£27.99 £2.33 / kg
648858.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Large: For large breed dogs (26-44kg)

Coupon: JULY10 High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint protection and helps to maintain a healthy weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.1
12kg
£27.99 £2.33 / kg
561277.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days
2 Varieties from
  £27.99
561336.1
12kg
£27.99 £2.33 / kg
561336.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561278.0
1.5kg
£4.99 £3.33 / kg
561278.2
6kg
£18.99 £3.16 / kg
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Coupon: JULY10 High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Coupon: JULY10 High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561337.1
12kg
£29.99 £2.50 / kg
561337.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Medium: For medium breed dogs (11-25kg)

Coupon: JULY10 Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days
2 Varieties from
  £27.99
561280.9
12kg
£27.99 £2.33 / kg
561280.10
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg
561338.1
12kg
£27.99 £2.33 / kg
561338.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Coupon: JULY10 Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561339.1
12kg
£29.99 £2.50 / kg
561339.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Coupon: JULY10 High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561282.5
1.5kg
£4.99 £3.33 / kg
561282.6
6kg
£18.99 £3.16 / kg
561282.1
12kg
£29.99 £2.50 / kg
561282.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Coupon: JULY10 High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561340.1
12kg
£29.99 £2.50 / kg
561340.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Mini: For small breed dogs (up to 10kg)

Coupon: JULY10 Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561283.0
1.5kg
£4.99 £3.33 / kg
561283.5
4kg
£11.99 £3.00 / kg
561283.6
Economy Pack: 2 x 4kg
individually priced £23.98 Now£22.99 £2.87 / kg

Coupon: JULY10 High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561341.4
1.5kg
£4.99 £3.33 / kg
561341.5
3kg
£8.99 £3.00 / kg
561341.6
Economy Pack: 2 x 3kg
individually priced £17.98 Now£16.99 £2.83 / kg

Coupon: JULY10 Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561342.0
1.5kg
£4.99 £3.33 / kg
561342.1
3kg
individually priced £9.98 Now£9.49 £3.16 / kg
561342.2
Economy Pack: 2 x 3kg
individually priced £18.98 Now£17.99 £3.00 / kg

Coupon: JULY10 Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-3 working days
2 Varieties from
  £12.99
561284.1
4kg
£12.99 £3.25 / kg
561284.2
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

Economy Packs: Amazing deals and savings

Coupon: JULY10 High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days
21 Varieties from
  £16.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.1
Golden Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.20
French Bulldog Adult (2 x 4kg)
individually priced £25.98 Now£24.99 £3.12 / kg
561422.16
X-Large Adult (2 x 12kg)
individually priced £55.98 Now£49.99 £2.08 / kg

All prices include tax. , Additional shipping costs may apply.