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Concept for Life Dry Dog Food

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog.

1 - 24 of 29 products
1 - 24 of 29 products
1 - 24 of 29 products

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
4 Varieties from
 £5.49
1kg
£5.49
£5.49 / kg
£5.22
4kg
individually priced £21.96
Now £19.99
£5.00 / kg
£18.99
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

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High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£39.49
£3.29 / kg
£37.52
Economy Pack: 2 x 12kg
individually priced £78.98
Now £75.99
£3.17 / kg
£72.19

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-2 working days
2 Varieties from
 £4.49
1kg
£4.49
£4.49 / kg
£4.27
4kg (4 x 1kg)
individually priced £17.96
Now £15.99
£4.00 / kg
£15.19

Now when you buy selected 2 x 12kg/4kg Concept for Life Dry Dog Food in a range of flavours and with tailored recipes, you'll pay a special price!

Delivery in 1-2 working days
14 Varieties from
 £27.59
Mini Adult (2 x 4kg)
Was £32.49
Now £27.59
£3.45 / kg
French Bulldog Adult (2 x 4kg)
Was £32.49
Now £27.59
£3.45 / kg
Medium Adult (2 x 12kg)
Was £85.99
Now £73.09
£3.05 / kg
Large Adult (2 x 12kg)
Was £75.99
Now £64.59
£2.69 / kg
Boxer Adult (2 x 12kg)
Was £89.99
Now £76.49
£3.19 / kg

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
4 Varieties from
 £4.49
1kg
£4.49
£4.49 / kg
£4.27
4kg
individually priced £17.96
Now £15.99
£4.00 / kg
£15.19
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
24 Varieties from
 £15.99
Labrador Sterilised (2 x 12kg)
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
Labrador Retriever Adult (2 x 12kg)
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
Golden Retriever Adult (2 x 12kg)
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
Boxer Adult (2 x 12kg)
individually priced £92.98
Now £89.99
£3.75 / kg
£85.49
German Shepherd Adult (2 x 12kg)
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Now when you buy selected great value 13.5kg bag of Concept for Life dry dog food, you'll only pay for 12kg - that's 1.5kg free!

Delivery in 1-2 working days
3 Varieties from
 £39.49
Medium Sterilised (13.5kg)
Was £53.39
Now £47.49
£3.52 / kg
Medium Adult (13.5kg)
Was £50.09
Now £44.49
£3.30 / kg
Large Adult (13.5kg)
Was £44.39
Now £39.49
£2.93 / kg

Now when you buy selected 1kg/1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-2 working days
19 Varieties from
 £3.99
Mini Sterilised (1kg)
Was £4.49
Now £3.99
£3.99 / kg
Mini Adult (1.5kg)
Was £6.49
Now £5.79
£3.86 / kg
Large Light (1.5kg)
Was £6.49
Now £5.79
£3.86 / kg
Medium Adult (1.5kg)
Was £6.49
Now £5.79
£3.86 / kg
Medium Sensitive (1.5kg)
Was £6.49
Now £5.79
£3.86 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£46.49
£3.87 / kg
£44.17
Economy Pack: 2 x 12kg
individually priced £92.98
Now £89.99
£3.75 / kg
£85.49

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-2 working days
5 Varieties from
 £1.49
100g
£1.49
£14.90 / kg
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£39.49
£3.29 / kg
£37.52
Economy Pack: 2 x 12kg
individually priced £78.98
Now £75.99
£3.17 / kg
£72.19

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
3 Varieties from
 £8.49
4kg
£17.49
£4.37 / kg
£16.62
Economy Pack: 2 x 4kg
individually priced £34.98
Now £32.49
£4.06 / kg
£30.87
1.5kg

Sold out

£8.49
£5.66 / kg
£8.07
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High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
4kg
£17.49
£4.37 / kg
£16.62
Economy Pack: 2 x 4kg
individually priced £34.98
Now £32.49
£4.06 / kg
£30.87

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£18.49
£4.62 / kg
£17.57
Economy Pack: 2 x 4kg
individually priced £36.98
Now £34.49
£4.31 / kg
£32.77

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
12kg
£38.49
£3.21 / kg
£36.57
Economy Pack: 2 x 12kg
individually priced £76.98
Now £73.99
£3.08 / kg
£70.29

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
3kg
individually priced £12.98
Now £11.99
£4.00 / kg
£11.39
Economy Pack: 2 x 3kg
individually priced £25.96
Now £22.99
£3.83 / kg
£21.84

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.49
£3.91 / kg
£22.32
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69

Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
12kg
£46.49
£3.87 / kg
£44.17
Economy Pack: 2 x 12kg
individually priced £92.98
Now £89.99
£3.75 / kg
£85.49