Your basket

It’s empty in here!

The zooplus app

Use app

★ Concept for Life Dry Dog Food

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

26 products
26 products

On Sale Now

Now when you buy selected 1.5kg bags of Concept for Life complete dry dog food in a range of options tailored to different sizes, you'll get another 1.5kg bag for half the price!

Delivery in 1-3 working days
4 Varieties from
  £7.49
1138591.0
Large Junior (2 x 1.5kg)
Was £9.98 Now£7.49 £2.50 / kg
1138591.3
Large Senior (2 x 1.5kg)
Was £9.98 Now£7.49 £2.50 / kg
1138591.2
Medium Adult (2 x 1.5kg)
Was £9.98 Now£7.49 £2.50 / kg
1138591.1
Medium Senior (2 x 1.5kg)
Was £9.98 Now£7.49 £2.50 / kg

Now when you buy a selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with wholesome, tailored nutrition, you'll get a 200g bag of Barkoo Salmon Mini Bones dog treats free!

Delivery in 1-3 working days
11 Varieties from
  £4.99
1110429.0
Labrador Retriever Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1110429.1
Golden Retriever Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1110429.2
German Shepherd Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1110429.5
X-Large Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1110429.7
X-Large Puppy (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg

Now you can buy selected 12kg bags of Concept for Life dry dog food, in a range of flavours and with tailored recipes, for a special price!

Delivery in 1-3 working days
17 Varieties from
  £22.99
722314.0
Labrador Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.1
Golden Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.16
Boxer Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.15
German Shepherd Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.9
X-Large Adult (12kg)
Was £27.99 Now£22.99 £1.92 / kg

Breed: For specific dog breeds

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg
561276.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-3 working days
3 Varieties from
  £4.99
993292.2
1.5kg
£4.99 £3.33 / kg
993292.0
12kg
£32.99 £2.75 / kg
993292.1
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-3 working days
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
Was £19.99 Now£18.99 £3.16 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-3 working days
3 Varieties from
  £4.49
945940.2
1.5kg
Was £4.99 Now£4.49 £2.99 / kg
945940.0
4kg
£12.99 £3.25 / kg
945940.1
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

X-Large: For XLarge breed dogs (+45kg)

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648855.0
1.5kg
£4.99 £3.33 / kg
648855.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648858.1
12kg
£27.99 £2.33 / kg
648858.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days
2 Varieties from
  £4.99
648857.0
1.5kg
Sold out.
£4.99 £3.33 / kg
Notify me when available
648857.1
12kg
Sold out.
£27.99 £2.33 / kg
Notify me when available

Large: For large breed dogs (26-44kg)

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint protection and helps to maintain a healthy weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.1
12kg
£27.99 £2.33 / kg
561277.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days
2 Varieties from
  £27.99
561336.1
12kg
£27.99 £2.33 / kg
561336.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561278.0
1.5kg
£4.99 £3.33 / kg
561278.2
6kg
Was £18.99 Now£14.99 £2.50 / kg
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561337.1
12kg
£29.99 £2.50 / kg
561337.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Medium: For medium breed dogs (11-25kg)

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days
2 Varieties from
  £27.99
561280.9
12kg
£27.99 £2.33 / kg
561280.10
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg
561338.1
12kg
£27.99 £2.33 / kg
561338.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561339.1
12kg
£29.99 £2.50 / kg
561339.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561282.5
1.5kg
£4.99 £3.33 / kg
561282.6
6kg
£18.99 £3.16 / kg
561282.1
12kg
£29.99 £2.50 / kg
561282.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561340.1
12kg
£29.99 £2.50 / kg
561340.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Mini: For small breed dogs (up to 10kg)

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561283.0
1.5kg
£4.99 £3.33 / kg
561283.5
4kg
£11.99 £3.00 / kg
561283.6
Economy Pack: 2 x 4kg
individually priced £23.98 Now£22.99 £2.87 / kg

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561341.4
1.5kg
£4.99 £3.33 / kg
561341.5
3kg
£8.99 £3.00 / kg
561341.6
Economy Pack: 2 x 3kg
individually priced £17.98 Now£16.99 £2.83 / kg

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561342.0
1.5kg
£4.99 £3.33 / kg
561342.1
3kg
individually priced £9.98 Now£9.49 £3.16 / kg
561342.2
Economy Pack: 2 x 3kg
individually priced £18.98 Now£17.99 £3.00 / kg

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-3 working days
2 Varieties from
  £12.99
561284.1
4kg
£12.99 £3.25 / kg
561284.2
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

Economy Packs: Amazing deals and savings

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days
21 Varieties from
  £16.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.1
Golden Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.21
Boxer Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.20
French Bulldog Adult (2 x 4kg)
individually priced £25.98 Now£24.99 £3.12 / kg

All prices include tax. , Additional shipping costs may apply.