Concept for Life Medium Senior

1.5kg
: 4/5
(11)
Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints....further information
Product description
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
Concept for Life Medium Senior
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£6.49
£4.33 / kg
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Product description

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including:

  • Promotes vitality:
    The special composition of nutrients, vitamins and essential fatty acids can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants in aronia berries, green tea and hops all help to protect cells against ageing and let your dog grow old gracefully.
  • Ideal weight maintenance:
    The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves.
  • Joint & cartilage protection:
    The formula contains a special mix of nutrients including the cartilage components glucosamine and chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds.
  • Supports kidney function:
    The adjusted phosphorus and sodium content means that your senior dog’s kidneys are less stressed.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Shiny fur and healthy skin:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down and their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin and dull fur due to vitamin and nutrient deficiencies.

Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.

The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest and well accepted.

This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
 

Ingredients

Go to analytical constituents
Concept for Life Medium Senior is a complete dry food for senior dogs

Ingredients:
Fresh chicken (20%), rice, maize, poultry protein (13.5%, partially dried and hydrolysed), greaves meal, rice flour, dried sugar beet pulp, poultry fat, linseed, lignocellulose, brewer’s yeast (dried), powdered egg, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), chokeberry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each, dried, rich in flavonoids), marigold meal (0.01%, rich in lutein)

Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal

Additives per kg:
Nutritional additives: Vitamin A 15,000 IU, vitamin D3 1,400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3,000mg, L-carnitine 50mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg
Technological additives: antioxidants

Analytical constituents

protein25.0 %
fat12.0 %
fibre2.5 %
ash5.8 %
calcium0.9 %
phosphorus0.6 %
sodium0.3 %
omega-3 fats0.55 %
omega-6 fats2.7 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg Daily amount – reduced activity * Daily amount - normal activity Daily amount – increased activity
11kg 130g 155g 195g
12kg 140g 165g 205g
14kg 155g 185g 235g
15kg 165g 195g 245g
16kg 170g 205g 255g
18kg 185g 225g 280g
20kg 200g 240g 305g
22kg 220g 260g 325g
24kg 235g 275g 350g
25kg 240g 285g 360g

* Also for neutered or older dogs

Reviews

Customer Photos

Concept for Life Medium Senior

Latest user reviews

20/07/23 | Hannah Simpson
: 1/5

I'm going to report this food, my dog has only just started it. And his stools are black!

My dogs stools turned black! Not sure why that would happen. I'm a vet nurse and that usually means blood! I panicked thinking he had internal bleeding. It's the food! Nothing in ingredients makes sense to why either.
09/12/20
: 5/5

Kibble

I have a 10 year old bullterrier who is very fussy and has lots of health issues due to his age. I am very happy that this food agrees so well with him and I would definitely recommend this brand.
Translated from zooplus.fr by zooplus
27/08/20
: 5/5

very good

I mix the kibble with a kind of carrot stew, zucchini and a bit of diced beef ... this is for breakfast. And in the evening he gets two more handfuls of dry food. And it seems that he eats them with great enjoyment and without anything wet!
Translated from zooplus.ro by zooplus
02/08/20
: 5/5

High quality dry food

I recently switched to this dry food and my two dogs love it. No issues during transition. I would definitely recommend this kibble.
Translated from zooplus.fr by zooplus
19/07/20
: 5/5

Dolly loves it

Very good kibble that Dolly accepted straight away at the age of 11 and a half. No problems during transition, and no digestive issues either. The pieces are a lot smaller than her old food so I was a little worried that she would swallow them whole; but on the contrary, she eats them properly. Very happy with my purchase and so is my Dolly!
Translated from zooplus.fr by zooplus
18/07/20
: 4/5

Good

The dog hasn't had any runny poos or any other issues since eating this food. He loves eating it Good size for seniors Quick delivery I hoped the new food would do something about his bad breath but even after 2 months there haven't been any improvements - shame Recommended
Translated from zooplus.fr by zooplus
26/06/20 | Geoffrey Krawczyk
: 4/5

New for me

Just in the process of changing over from an other brand. Blending nearly finished and my cocker has not had any problems and he happily eats all his meals.
17/06/20
: 5/5

Excellent kibble

since my dog switched to this kibble he has found his energy again, from an old man to a young buck full of energy, this food has allowed me to spend more joyful times with my dog ! solid stools, very good kibble, so don't hesitate!
Translated from zooplus.fr by zooplus
19/01/20
: 5/5

I'm so happy!

My 15 year old mix has been getting sausages for the last two years. But his digestion was getting worse and worse, often combined with diarrhea. Now he's had Concept for Life medium senior for 10 days and finally his poos are firm and much smaller. He loves his food. I give them as they are as a little treat and with a bit of water in the morning and evening. Makes a nice sauce with the water!
Translated from zooplus.de by zooplus
17/08/16 | originally published in zooplus.ie
: 5/5

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
26/04/16
: 5/5

Medium Senior

My 12 year old German Spitz is thriving on this food - no digestive problems or difficulties. Great!
Translated from zooplus.de by zooplus