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★ Concept for Life


Concept for Life is a unique and scientific nutritional concept, which focuses on your cat’s individual well-being and dietary requirements at all life stages. When you feed your cat with Concept for Life dry food you are providing your pet with a diet that promotes health and well-being. Choose between crunchy dry food or wet food in gravy or in jelly and try feeding your cat a mix of wet and dry. Concept for Life is tailored nutrition for your cat ★ Exclusive to zooplus!
Wet Cat Food

On Sale Now

9kg/10kg Concept for Life Dry Cat Food + Animonda Milkies Mixed Pack Free!*

31.99 39.99 GBP 11
Sterilised Cats (10kg)
Was  £41.98
Now  £36.99
( £3.70 / kg)
Carry on saving
Sensitive Cats (10kg)
Was  £41.98
Now  £36.99
( £3.70 / kg)
Carry on saving
Light Adult (9kg)
Was  £38.98
Now  £33.99
( £3.78 / kg)
Carry on saving
Beauty (9kg)
Was  £39.98
Now  £34.99
( £3.89 / kg)
Carry on saving
Maine Coon Adult (10kg)
Was  £42.98
Now  £37.99
( £3.80 / kg)
Carry on saving
British Shorthair Adult (9kg)
Was  £38.98
Now  £33.99
( £3.78 / kg)
Carry on saving
All Cats (10kg)
Was  £40.98
Now  £35.99
( £3.60 / kg)
Carry on saving
Indoor Cats (10kg)
Was  £41.98
Now  £36.99
( £3.70 / kg)
Carry on saving
Outdoor Cats (9kg)
Was  £38.98
Now  £33.99
( £3.78 / kg)
Carry on saving
Kitten (9kg)
Was  £36.98
Now  £31.99
( £3.55 / kg)
Carry on saving
All Cats 10+ (9kg)
Was  £44.98
Now  £39.99
( £4.44 / kg)
Carry on saving

400g Concept for Life Dry Cat Food - Buy One Get One Half Price!*

3.39 3.39 GBP 11
Sterilised Cats (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Sensitive Cats (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Light (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Beauty Adult (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Maine Coon (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
British Shorthair (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
All Cats (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Indoor Cats (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Outdoor Cats (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
Kitten (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving
All Cats 10+ (2 x 400g)
Was  £4.58
Now  £3.39
( £4.24 / kg)
Carry on saving

Concept for Life Specialised Nutrition: Cats with special dietary needs

Concept for Life Sterilised Cats

2.29 69.99 GBP 7
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£14.99
( £5.00 / kg)
Carry on saving
10kg
£36.99
( £3.70 / kg)
Carry on saving
10kg + 3kg Free!
Was  £51.98
Now  £36.99
( £2.85 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
12 x 85g Sterilised Cat in Jelly
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g Sterilised Cat in Gravy
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Sensitive Cats

2.29 69.99 GBP 7
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
10kg
£36.99
( £3.70 / kg)
Carry on saving
10kg + 3kg Free!
Was  £50.98
Now  £36.99
( £2.85 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
12 x 85g Sensitive Cat in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g Sensitive Cat in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Light Adult

2.29 33.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
9kg
£33.99
( £3.78 / kg)
Carry on saving
9kg + 3kg Free!
Was  £47.98
Now  £33.99
( £2.83 / kg)
Carry on saving
12 x 85g Light in Gravy
Sold out
£6.99
( £6.85 / kg)
Notify me when available
Carry on saving
12 x 85g Light in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Beauty Adult

2.29 34.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£14.99
( £5.00 / kg)
Carry on saving
9kg
£34.99
( £3.89 / kg)
Carry on saving
9kg + 3kg Free!
Was  £49.98
Now  £34.99
( £2.92 / kg)
Carry on saving
12 x 85g Beauty in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g Beauty in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Breed Nutrition: for specific cat breeds

Concept for Life Maine Coon Adult

2.29 69.99 GBP 7
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£14.99
( £5.00 / kg)
Carry on saving
10kg
£37.99
( £3.80 / kg)
Carry on saving
10kg + 3kg Free!
Was  £52.98
Now  £37.99
( £2.92 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced £75.98
Now £69.99
( £3.50 / kg)
Carry on saving
12 x 85g Beauty in Jelly
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g Beauty in Gravy
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life British Shorthair Adult

2.29 33.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£14.99
( £5.00 / kg)
Carry on saving
9kg
£33.99
( £3.78 / kg)
Carry on saving
9kg + 3kg Free!
Was  £48.98
Now  £33.99
( £2.83 / kg)
Carry on saving
12 x 85g Beauty in Jelly
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g Beauty in Gravy
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Adult: for adult cats

Concept for Life All Cats

2.29 65.99 GBP 7
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
10kg
£35.99
( £3.60 / kg)
Carry on saving
10kg + 3kg Free!
Was  £49.98
Now  £35.99
( £2.77 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced £71.98
Now £65.99
( £3.30 / kg)
Carry on saving
12 x 85g All Cats in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g All Cats in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Indoor: for cats that stay mainly indoors

Concept for Life Indoor Cats

2.29 69.99 GBP 7
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
10kg
£36.99
( £3.70 / kg)
Carry on saving
10kg + 3kg Free!
Was  £50.98
Now  £36.99
( £2.85 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
12 x 85g All Cats in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g All Cats in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Kitten: for kittens, young cats, pregnant cats

Concept for Life Kitten

2.29 31.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
9kg
£31.99
( £3.55 / kg)
Carry on saving
9kg + 3kg Free!
Was  £45.98
Now  £31.99
( £2.67 / kg)
Carry on saving
12 x 85g Kitten in Gravy
Sold out
£6.99
( £6.85 / kg)
Notify me when available
Carry on saving
12 x 85g Kitten in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Senior: for older, senior cats

Concept for Life All Cats 10+

2.29 39.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£14.99
( £5.00 / kg)
Carry on saving
9kg
£39.99
( £4.44 / kg)
Carry on saving
9kg + 3kg Free!
Was  £54.98
Now  £39.99
( £3.33 / kg)
Carry on saving
12 x 85g All Cats 10+ in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g All Cats 10+ in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Concept for Life Outdoor: for cats that are mainly outdoors

Concept for Life Outdoor Cats

2.29 33.99 GBP 6
400g
£2.29
( £5.72 / kg)
Carry on saving
3kg
£13.99
( £4.66 / kg)
Carry on saving
9kg
£33.99
( £3.78 / kg)
Carry on saving
9kg + 3kg Free!
Was  £47.98
Now  £33.99
( £2.83 / kg)
Carry on saving
12 x 85g All Cats in Gravy
£6.99
( £6.85 / kg)
Carry on saving
12 x 85g All Cats in Jelly
£6.99
( £6.85 / kg)
Carry on saving

Trial Packs & Bundle Packs:

Kitten Starter Kit: 400g Concept for Life Dry Food + 12 x 85g Wet Food

7.99 7.99 GBP 1
Concept for Life Kitten Dry & Wet in Jelly
individually priced £9.28
Now £7.99
( £5.63 / kg)
Carry on saving

Concept for Life Economy Packs: amazing deals & savings

Concept for Life Economy Packs

21.99 69.99 GBP 11
Sterilised Cats (2 x 10kg)
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
Sensitive Cats (2 x 10kg)
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
Light Adult (2 x 3kg)
individually priced £27.98
Now £21.99
( £3.66 / kg)
Carry on saving
Beauty (2 x 3kg)
individually priced £29.98
Now £24.99
( £4.17 / kg)
Carry on saving
Maine Coon (2 x 10kg)
individually priced £75.98
Now £69.99
( £3.50 / kg)
Carry on saving
British Shorthair (2 x 3kg)
individually priced £29.98
Now £24.99
( £4.17 / kg)
Carry on saving
All Cats (2 x 10kg)
individually priced £71.98
Now £65.99
( £3.30 / kg)
Carry on saving
Indoor Cats (2 x 10kg)
individually priced £73.98
Now £69.99
( £3.50 / kg)
Carry on saving
Kitten (2 x 3kg)
individually priced £27.98
Now £21.99
( £3.66 / kg)
Carry on saving
All Cats 10+ (2 x 3kg)
individually priced £29.98
Now £21.99
( £3.66 / kg)
Carry on saving
Outdoor Cats (2 x 3kg)
individually priced £27.98
Now £21.99
( £3.66 / kg)
Carry on saving
Price incl. VAT Shipping