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Concept for Life X-Large Junior

Product description

Concept for Life X-Large Junior 4 9
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4.99 27.99 GBP 2
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Product description

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Concept for Life X-Large Junior is tailored, premium complete dry dog food based on the individual dietary requirements of Junior giant dog breeds. It is based on scientific research and has been created specifically to support this all-important 2nd growth phase in giant dogs.


  • Balanced muscle development: Adjusted protein content and L_carnitine support the healthy growth of muscles
  • Cartilage and joint protection: This recipe contains glucosamine and chondroitin sulphate, which are important and beneficial building blocks for bones and joints
  • Supports the natural immune system: A special vitamin and antioxidant complex with aronia berries, hops, and green tea, as well as prebiotics can help to support the body's natural immunity. The increased vitamin content supports ideal development during this vital second development phase in giant breed dogs
  • High digestibility: Top quality ingredients and plant fibre and roughage from linseed and beetpulp support a balanced gut flora and make this food highly digestible
  • Special kibble: This kibble is appropriate for very large breed young dogs. It encourages intensive chewing and can help to slow your dog down when eating
  • Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your junior dog needs for a healthy balanced development during this vital 2nd growth phase, so that it can enjoy a long and healthy life
  • Healthy skin and shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin
  • Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth
  • Highest level of acceptance: The balanced formula contains a high content of fresh meat and other carefully selected other ingredients, so it is very well accepted by picky junior giant breed dogs
  • Developed with vets
  • Rich in meat
  • Made with rice an easily digested carbohydrate. Free from wheat and soya

The basis of a long and active dog life is a species-appropriate, balanced nutrition, especially during the all-important development and growth phases. Unlike smaller breed puppies which tend to reach adulthood by 10-12 months, X-large breed puppies take longer and have two growth phases. The second growth phase starts when your giant puppy is about 8 months old and stops sometime between 18 – 24 months, depending on its adult size and weight. During this second phase, the muscles grow and strengthen. Your puppy needs a diet rich in premium animal protein. Its food should also support good cartilage and joint development. And it needs an easily digested food as it might still have a sensitive digestive system.

Concept for Life X-Large Junior dry dog food is formulated to suit the specific needs of junior giant breed dogs during this crucial 2nd development phase. It provides your young dog with a balanced, holistic diet that supports its nutritional demands. The adapted fat and energy content ensure a balanced, controlled growth. The right balance of premium animal protein, combined with L-carnitine ensure that muscles develop properly. The recipe also contains glucosamine and chondroitin, natural substances which encourage healthy bones and cartilage. Concept for Life combines lots of carefully selected fresh meat, a good source of high-quality protein, with other functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Young dogs can be picky and they especially enjoy this tasty food with lots of fresh meat.


Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety X-Large Junior provides your giant breed junior dog with a balanced nutrition during the 2nd phase of development when your dog is aged 8 to 18-24 months.

Concept for Life – tailored nutrition for your pet.

Concept for Life X-Large Junior is a premium, complete dry food for giant breed junior dogs (weighing between 45 - 100kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Concept for Life X-Large Junior is a complete dry food for junior giant-breed dogs from 8 to 18-24 months.

29% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (de-sugared), linseed, maize protein, sodium chloride, lignocellulose, egg (dried), 0.25% salmon oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.15% sunflower oil, 0.1% chicory inulin, algae, 0.04% glucosamine, 0.02% chondroitin sulphate 0.02% hop and green tea extract (dried, rich in flavonoids)

Energy per kg:
ME (FEDIAF, 2016) 16.25MJ / 3,880kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D 1600 IU, vitamin E 500mg, vitamin C 550mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 15mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg.
Technological additives:

Analytical constituents

protein 31.0 %
fat 15.0 %
fibre 2.0 %
ash 6.5 %
calcium 1.1 %
phosphorus 0.9 %
sodium 0.4 %
omega-3 fats 0.75 %
omega-6 fats 2.5 %
protein 31.0 %
fat 15.0 %
fibre 2.0 %
ash 6.5 %
calcium 1.1 %
phosphorus 0.9 %
sodium 0.4 %
omega-3 fats 0.75 %
omega-6 fats 2.5 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.


Age in months Adult weight 45kg Adult weight 50kg Adult weight 60kg Adult weight 70kg Adult weight 80kg Adult weight 90kg Adult weight 100kg
8 605g 655g 755g 850g 940g 1025g 1110g
9 565g 615g 710g 845g 935g 1025g 1110g
10 530g 580g 665g 795g 900g 980g 1065g
11 485g 540g 620g 745g 850g 930g 1005g
12 440g 505g 580g 695g 805g 880g 955g
13 435g 475g 545g 650g 760g 830g 895g
14 430g 470g 545g 650g 760g 830g 895g
16 Giant Adult 470g 540g 610g 675g 735g 800g
18 Giant Adult Giant Adult 535g 605g 670g 735g 795g
20 Giant Adult Giant Adult Giant Adult 605g 670g 730 g 790 g
24 Giant Adult Giant Adult Giant Adult Giant Adult 665g 730 g 790g



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