zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Labrador Retriever Adult
New Recipe! 1.5kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Complete dry food for adult Labrador Retrievers, made with protein-rich chicken in a tailored recipe formulated to support healthy joints, weight and digestion....further information
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New Recipe! 1.5kg£8.49
£5.66 / kg
£7.64New Recipe! Economy Pack: 4 x 1.5kgIndividually £33.96
£31.49
£5.25 / kg
£28.34
New Recipe! 12kg£45.49
£3.79 / kg
£40.94New Recipe! Economy Pack: 2 x 12kgSave -30%Individually £90.98
£87.99
£3.67 / kg
£79.19£8.49
£5.66 / kg
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Delivery in 1-3 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Complete dry food for adult Labrador Retrievers, made with protein-rich chicken in a tailored recipe formulated to support healthy joints, weight and digestion.
Tailored nutrition for adult Labrador Retrievers.Labrador Retrievers are energetic, intelligent dogs with strong bodies and big appetites! This Concept for Life Labrador Retriever Adult is a scientifically-based dry food that has been specially adapted to meet the needs of this breed. A tailored energy content and satiating fibre can help your dog to maintain a healthy weight, whilst the special kibble shape can help to slow the rate at which your dog eats. This food is also enriched with glucosamine and chondroitin sulphate, the natural building blocks of cartilage.
This Concept for Life Labrador Retriever Adult even goes one step further towards supporting your dog's health. It contains highly-digestible protein and has a tailored nutrient profile that can help to support a balanced intestinal flora - essential for digestion, the immune system and overall vitality. Each ingredient helps to support your dog's wellbeing and can help you to enjoy plenty of active, happy years together.
Concept for Life Labrador Retriever Adult at a glance:
- Made with glucosamine and chondroitin sulphate, the natural building blocks of cartilage
- Can help your dog to maintain a healthy bodyweight, thanks to an adapted energy content and satiating fibre
- Specially-shaped kibble to help promote chewing and slow food intake
- Can contribute to a balanced intestinal flora, for healthy digestion and overall wellbeing
*Due to a packaging change, you may receive the product in a different format: the zip closure has been removed and the packaging design has been updated, but the product inside remains of the same high quality you expect.
Ingredients
Go to analytical constituents
Ingredients:
Original recipe:
Poultry protein (26.5%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, dried beet pulp (3.5%), lignocellulose, linseed (2%), poultry fat, egg powder, dried brewer's yeast, sodium chloride, potassium chloride, salmon oil (0.15%), sunflower oil (0.1%), psyllium husks, chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine (0.04%), borage oil (0.03%), chondroitin sulphate (0.02%), marigold extract (0.01%, rich in lutein), dried green tea (0.01%, rich in flavonoids).
New recipe:
Poultry protein (30%, of which 25% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp (4%), hydrolysed liver protein, linseed (0.5%), salmon oil (0.5%), brewer's yeast (0.2%, rich in mannan-oligosaccharides and beta-glucans), minerals, dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin), glucosamine hydrochloride (0.04%, from animal tissue), chondroitin sulphate (0.02%, from animal tissue).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (300 IU), vitamin C (100mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), DL-methionine [technically pure] (1000mg), L-carnitine (100mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (40mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (35mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.38mg).
New recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (300mg), vitamin C (100mg), vitamin B1 (15mg), vitamin B2 (15mg), vitamin B6 (11mg), vitamin B12 (60mcg), niacin (75mg), calcium-D-pantothenate (23mg), folic acid (2mg), biotin (1mg), choline (1800mg), iron [ferrous(II)-sulphate monohydrate] (250mg), copper [cupric(II)-sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (98mg), zinc [glycine zinc chelate hydrate] (42mg), manganese [manganous(II)-sulphate monohydrate] (35mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Analytical constituents
| protein | 28.0 % |
| fat | 12.0 % |
| fibre | 3.0 % |
| ash | 7.7 % |
| calcium | 1.3 % |
| phosphorus | 1.0 % |
Feeding guide
Feeding recommendation:
Concept for Life Labrador Retriever Adult is a complete food for dogs.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Original recipe:
| Dog’s weight in kg | Daily serving in g – reduced activity | Daily serving in g - average activity | Daily serving in g – increased activity |
| 26kg | 300g | 345g | 410g |
| 28kg | 315g | 365g | 430g |
| 30kg | 330g | 385g | 455g |
| 32kg | 350g | 405g | 475g |
| 34kg | 365g | 420g | 500g |
| 36kg | 380g | 460g | 520g |
| 38kg | 395g | 475g | 540g |
| 40kg | 410g | 415g | 565g |
ME (FEDIAF, 2020) 15,35 MJ / 3670kcal
New recipe:
| Dog's weight | Daily serving in g | ||
| Reduced activity levels | Average activity levels | Increased activity levels | |
| 26kg | 300g | 350g | 410g |
| 28kg | 320g | 370g | 435g |
| 30kg | 335g | 390g | 460g |
| 32kg | 350g | 405g | 480g |
| 34kg | 370g | 425g | 505g |
| 36kg | 385g | 445g | 525g |
| 38kg | 400g | 465g | 545g |
| 40kg | 415g | 480g | 570g |
Energie per kg: ME (FEDIAF) 15,22 MJ / 3638kcal
Reviews
Overall Rating (19)
Insights from real Pet Parents
AI generated summary based on reviews added by customers
Concept for Life dog food receives mixed reviews. Many Labrador owners praise its affordability, kibble size, and positive effects on coat and appetite, noting their dogs eat it enthusiastically and have improved stool consistency. However, some dogs experienced adverse reactions, like diarrhea, raising concerns about ingredient sensitivity. Overall, the food is recommended for Labradors, with most owners satisfied with its value and quality, though some dogs may prefer other brands.
Customer Photos
Latest user reviews
02/04/23|Justyna Kornatowska
Not good
I have a 10 years old Labrador and after one day of using the food my dog had diarrhoea all night. I thought maybe it's not the food so I gave her well cooked egg and stop giving her anything and she got better then I started with the food again and she had diarrhea again all night so I don't know whether is the food or she is allergic to any ingredient.
22/02/22|Sue
No smelly poo!
I think this is doing my boy good! All I can say is his poos don't smell and he's eating it so I shall stick with it
17/01/21|Tref H
Not a favourite
I didn’t deliberately buy this; it was a random substitution in my December order. With Christmas and everything else making a mess of delivery times I kept it and assumed it would be fine. I have two Border Collies. One eats this as enthusiastically as anything else, the other isn’t impressed and would clearly prefer something else. Granted this is aimed at Labradors and weight maintenance while I would normally feed Wolf of Wilderness but Vince isn’t usually picky.
27/12/20
Excellent results
My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair.
I'm very satisfied with the switch. I can definitely recommend this food.
Translated from zooplus.es by zooplus
23/09/20
Great product
Great product, good size kibble and a fantastic price
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21/09/20
Great
Excellent food my labrador eats it every day and still goes crazy for it. Excellent consistency of stools and thanks to the large kibble it's a good chew as well.
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21/07/20|TONY BLUNDELL
Concept dog food
Our 4 year old Labrador add gone off his food which was strange for him, normally he eat any think. We had some good reports about Concept For Life dog food and gave it a try, he loves it and his over all health seems to have improved . recommend .
04/07/20
Fantastic dry food!
Our Labrador could not eat any other dry food besides the Royal Canin for intestinal reasons. We dared to change them once, but it did nothing apart from make our dog feel bad.
With this kibble, on the other hand, we had a great time, both in terms of health and economically.
Also it seems that our "puppy" loves them!
Highly recommended!
Translated from zooplus.it by zooplus
28/05/20
Excellent
Very good product for my Labrador Retriever. Affordable price and great value. I always use this to feed my dog
Translated from zooplus.es by zooplus
17/05/20
Great product
I use them for my Corso! But I would like to know if there is a specific range for him or if I should just continue with this one! Thank you
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02/05/20
Good product
My labrador eats every bowl with gusto
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04/01/20
Kibble
I can highly recommend this kibble
It's one of the best
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23/07/19|Beth
Very pleased picky pup
My Labrador has been picky ever since he was a puppy and would only eat dry food with wet food mixed in, thought I'd give this a try and good meat % but doesn't cost the earth, he loves it and will even carry on eating this when were eating something.
13/11/18
Very superior dog food; best ever tried.
I ordered this food as was on a special offer and needed to increase my order to qualify for free delivery. Well I am very glad I did! This is the best dog food I have ever used ( 30 years of dog ownership). My current Labrador on this food has the lowest excreta ( a sure sign of quality food) and needs less g to sustain his weight. There is absolutely no odour from the food; other highest quality foods tend to have that dried ready-made meal smell! Highly recommended.
15/09/18|stuart woodcock
food for my lab
weve had JD, Royal Canin and now this, concept for life food for our lab as he has elbow displacier. he likes them all and have seen no plus or minus between them other than the price
18/01/18
Excellent
This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
06/11/17|Rev P R Brown
If they could talk I’m sure they’d say “IT’S DELICIOUS” !!
I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
28/07/17|Kokomidi
Glad we tried it
I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too.
Will keep her on this food for another year and see… so far so good….
06/05/16
Excellent
My Labrador is crazy about this food. His bowl is always empty after dinner and he is looking very healthy too. Price-wise, it is nice for my wallet :-)
Translated from zooplus.de by zooplus
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