Purizon Original Fish – Grain-free
1kg
Grain and gluten-free dry dog food with a unique 80:20:0 recipe. It contains 80% fish ingredients and 20% wholesome fruit and vegetables. It has a high meat and protein content. 36% fresh salmon....further information
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Choose item (4 options)
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1kg£5.49
£5.49 / kg
£4.674kgIndividually £21.96
£19.99
£5.00 / kg
£16.99
12kg£51.99
£4.33 / kg
Economy Pack: 2 x 12kgIndividually £103.98
£99.99
£4.17 / kg
£5.49
£5.49 / kg
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- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
- Amend, pause or cancel at any time
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Delivery in 1-2 working days more
Delivery time information
Deliveries take place within 1-3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Grain and gluten-free dry dog food with a unique 80:20:0 recipe. It contains 80% fish ingredients and 20% wholesome fruit and vegetables. It has a high meat and protein content. 36% fresh salmon.
Purizon Ault Dog - Grain-Free Fish at a glance:
- Protein-rich fish complete dry dog food
- 80:20:0 recipe: 40% fish protein from top quality ingredients including fresh salmon
- Grain and gluten-free with 20% fruit, vegetables and herbs
- Irresistible combination of 36% fresh salmon and other fish
This premium, complete dog food contains 0% grain and gluten and is free from artificial preservatives and colours. It provides your dog with an easy to digest meal with 40% animal protein and other essential nutrients, vitamins, minerals and roughage.
Your dog will savour the taste of this kibble with tasty fresh salmon and other quality fish.
Purizon: Nature is our Inspiration
Available in the following sizes:
- 1kg
- 4kg (4 x 1kg)
- 12kg
- Economy Pack: 2 x 12kg
Ingredients
Go to analytical constituents
Complete dry food for adult dogs of all breeds and sizes. Made in Austria
Ingredients:
36% fresh salmon, 12% herring (dried), 9% plaice (dried), 8% Atlantic cod (dried), 8% saithe (dried), sweet potatoes (dried), potatoes (dried), 7% salmon oil, peas, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin
Additives per kg:
Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg
Energy per kg:
(ME FEDIAF, 2019): 16.63 MJ /3974 kcal
Ingredients:
36% fresh salmon, 12% herring (dried), 9% plaice (dried), 8% Atlantic cod (dried), 8% saithe (dried), sweet potatoes (dried), potatoes (dried), 7% salmon oil, peas, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin
Additives per kg:
Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg
Energy per kg:
(ME FEDIAF, 2019): 16.63 MJ /3974 kcal
Analytical constituents
| protein | 40.0 % |
| fat | 19.0 % |
| fibre | 1.5 % |
| ash | 8.9 % |
| calcium | 1.7 % |
| phosphorus | 1.2 % |
| omega-3 fats | 1.2 % |
| omega-6 fats | 1.5 % |
Feeding guide
Feeding recommendation
All dogs are different. The recommended feeding amounts are only guidelines and should be adapted to suit the individual needs (breed, age, temperament, activity level etc.) of your pet to ensure that it maintains an ideal body weight. When changing food, please introduce the new food gradually over a period of approx. two weeks. The food should be served dry. Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
All dogs are different. The recommended feeding amounts are only guidelines and should be adapted to suit the individual needs (breed, age, temperament, activity level etc.) of your pet to ensure that it maintains an ideal body weight. When changing food, please introduce the new food gradually over a period of approx. two weeks. The food should be served dry. Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
| Dog's weight | Daily amount |
|---|---|
| 2.5kg | 45-65g |
| 5kg | 80-110g |
| 10kg | 130-180g |
| 15kg | 180-245g |
| 20kg | 225-305g |
| 25kg | 265-360g |
| 30kg | 300-415g |
| 40kg | 375-510g |
| 50kg | 440-605g |
| 60+kg | 510+g |
Reviews
Overall Rating (20)
Insights from real Pet Parents
AI generated summary based on reviews added by customers
Purizon dog food is highly praised for its quality and variety, especially the fish flavor. Many dogs enjoy the taste and have shown improved coats and digestion. While some dogs experience sensitivity, the majority seem to thrive on this grain-free option. Customers appreciate the balanced ingredients and the food's appeal to their pets, noting it as a great choice for fish-loving dogs. Overall, Purizon has received positive feedback for its effectiveness and palatability.
Highly palatable
Improves coat condition
Good for digestion
May cause soft stools
Transition period needed
Latest user reviews
23/12/25|Brian Critchley
Don’t Buy!
Had this now for a month and my dog has done nothing but soft stools and diarrhoea,he had a brand(Acana Pacifica) that also was fish based with no problems yes twice the price so lesson learnt that cheap isn’t the best option. If I could give zero stars I would. I recommend avoiding this brand. We are going back to Acana.
22/12/25|Alison Varndell
Impressive Impact on Energy Levels and Coat Quality
I have been feeding my medium-sized mixed breed rescue dog this kibble for just over a couple of months. If I had not witnessed it first-hand, I would not have believed that a food could have the impact that it has. On daily and extended walks she has shown both increased vitality and stamina. Her rough double coat will never shine but its texture and appearance have significantly improve. It's softer, finer and has a glow to it.
24/02/25|Kelly sanwell
Great food for my dog
My dog has allergies to various ingredients and this food is perfect and is enjoyed by my fur baby
21/12/24
Purizon Best for my dog
Purizon is the only dog food that does not upset my dogs stomach. So pleased my vet recommended it to me. Happy customer, happy dog. Many thanks
14/05/24|Maureen Gaunt
MJ Gaunt
My dogs really love this food eaven all the different flavors, i have got to say it looks Great as well, when i put it down they eat it with gusto
30/09/22|Aleksandra
Yummy Food🤤🤤
I love it this food❤
17/08/21
Purizon fish
Looking for a grain free chicken free food due to sensitivity. But no matter how little I mix with my dogs normal food she produces wet soft stools. Smells nice and my dog loves it but indigestible. Try the small bag first! Will stick with Markus Muhl Black Angus.
10/07/21|Michelle Jeavons
French Bulldog = hardly any flatulence
Swapped my girl onto this. She loves the fish flavour. Hardly any wind on this one, which is amazing with a FB. Her coat is looking great and she’s happy & healthy on it. Did a lot of research into grain free etc, and this isn’t full of nasties. I’ve had my cats on Purizon fish flavour for quite a few years now. Wouldn’t change as happy with it for all of them.
31/05/21|Georgi K Vasilev
Excellent food
Purizo Fish Adult is a carefully balanced grain free food with an array of specially selected fish.Our dog love it.
14/05/21
My boubou LOVES it !!!
My french bulldog loves it !!! He digests it really well
Translated from zooplus.fr by zooplus
26/04/21
High quality dry food
Very good list of ingredients, my Shepherd - Husky - Lady loves eating it and the food really agrees with her. It smells very fishy, which is just what you want from this type of food. The round, flat, roughly 1cm large pieces are not too hard and are working great (for now) as a treat during training. Definitely recommended for fish loving four legged friends.
Translated from zooplus.de by zooplus
10/04/21
Very good
I have 4 dogs who are used to Purizon. This fish flavour took a while to transition, but now they love it and always leave the bowl spotless. Not much more to say, great stool, wonderful coat, and don't drink too much.
Translated from zooplus.fr by zooplus
10/03/21
Very good product
My Bichon loves this food, the kibble is nice and small which is great for smaller dogs, which you would do well to advertise in the description. Thank you Zooplus
Translated from zooplus.fr by zooplus
26/01/21
Favourite food
Whenever I serve Purizon Fish, there's smiles all round! My dog loves it, I like the ingredients, both thumbs up!
Translated from zooplus.de by zooplus
22/01/21
The dog loves it!
Our dog loves Purizon Fish. A wonderful purchase, not a crumb is wasted!
Translated from zooplus.de by zooplus
19/01/21
From Barf to Purizon
Purizon has exceeded our expectations. We are a pack of until recently 4, currently 2, healthy adult dogs. Since Barf has proven very difficult to integrate into our lifestyle, I have been looking for alternatives. Purizon has gone down very well, despite the peas. Glowing coats, outstanding muscle tone, a healthy figure, plenty of energy, vitality, and lots of compliments from the vet. Love it!
Translated from zooplus.de by zooplus
17/12/20
Perfect
I give this to my two dogs (Bull-terrier) one neutered female and one male, both are in great shape, beautiful coat, healthy droppings and no gas or bloating. I am very happy!
Translated from zooplus.fr by zooplus
26/11/20
Outstanding
The ingredients and recipe are a cut above the rest in this price category. A lot more salmon oil which is a sure sign of quality. My dogs love this food. In a head to head with other brands (Bosch, Royal Canin, Josera) they all go towards this one instinctively!!! I will definitely be ordering again!
Translated from zooplus.de by zooplus
29/10/20
Great as a training snack
We bought two 1 kilo bags to try out for our lady at home. She loves her fish and this has gone down a treat, so much so that she will even eat it as a reward. Good thing the kibble is smaller, the extra treats won't show up around the waist ;-)
Translated from zooplus.de by zooplus
15/10/20
Good
I already ordered the 1kg bag to try it out and my dog loved it so I decided to take the plunge and get a 4kg bag (the 12kg pack wasn't available yet) and I was very surprised to see that it was 4 1kg bags when I opened the package ! It's just a small detail but the kibble is great in either case !
marinaz
Translated from zooplus.fr by zooplus
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