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Concept for Life German Shepherd Adult

Product description

Concept for Life German Shepherd Adult 4 13
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3.99 59.99 GBP 4
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Economy Pack 2 x 12kg
individually priced £65.98
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Product description

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.
This high-quality kibble from Concept from Life is based on scientific research and was developed to meet the nutritional needs of adult German Shepherd dogs:
  • Maximum digestibility:
    Plant fibre and dietary fibre from linseed and dried beet pulp help to promote balanced intestinal flora and stable digestion. High-quality ingredients such as prebiotic inulin can help to reduce intestinal fermentation processes while helping to support gut flora.
  • Cartilage and joint protection:
    This formula contains the two natural cartilage nutrients glucosamine and chondroitin sulphate. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage in German Shepherds.
  • Healthy skin and shiny coat:
    Omega-3 and omega-6 fatty acids from borage, salmon and sunflower oil work in combination with a special vitamin-B-complex to keep coat and skin healthy.
  • Size-adapted kibble:
    The kibble has been adjusted in size, especially to suit German Shepherds. It stimulates intensive chewing action which helps to slow down food intake.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your GSD needs for a long, healthy life.
  • Promotes vitality:
    The antioxidants from green tea and marigold flowers support vitality and help to protect cells from free radicals. In addition, the special vitamin complex, in combination with mannan oligosaccharides and beta glucans can contribute to a strengthening of the body's natural defences.
  • Dental health:
    In combination with special plant fibre, the unique texture of the kibble can help to mechanically clean your dog’s teeth.
  • Well-accepted:
    This balanced formula is also very well accepted by picky dogs.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life German Shepherd Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your Shepherd's specific requirements and to promote all-round health and well-being.

The ever-popular German Shepherd is a highly intelligent, athletic dog breed. These courageous dogs are ready to learn and to work and they are excellent watch and guard dogs. They are very loyal and form strong bonds with their owners.The German Shepherd can suffer with a sensitive digestive system. This tasty food contains plant fibre as well as prebiotic inulin to support healthy gut flora and digestion. Due to its size and weight, the German Shepherd's joints and bones must support higher loads than smaller dogs. This food contains a vitamin complex that can help collagen formation which is vital for cartilage. It also contains glucosamine and chondroitin sulphate, two natural cartilage nutrients. Borage, salmon and sunflower oil are rich in omega 3 and 6 fatty acids which when combined with the special vitamin B complex can support supple skin and a healthy coat.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety German Shepherd Adult provides your adult GSD with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life German Shepherd is a premium, complete dry food for adult German Shepherds is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Concept for Life German Shepherd Adult is a complete dry food for adult dogs.
20% fresh poultry meat, rice, 19.5% poultry protein (dried), rice flour, poultry fat, 3.5% dried beet pulp (desugared), poultry protein (hydrolysed), lignocellulose, 2% linseed, 0.75% salmon oil, monocalcium phosphate, 0.5% sunflower oil, sodium chloride, brewer’s yeast (dried), potassium chloride, 0.2% chicory inulin, 0.2% yeast cell walls (rich in mannan oligosaccharides and beta glucans), 0.12% borage oil, dried algae, 0.1% psyllium husks, 0.04% glucosamine from animal tissue, 0.02% chondroitin sulphate, 0.02% marigold flower meal (rich in lutein), 0.02% green tea extract (dried, rich in flavonoids)

Energy per kg:
ME (FEDIAF, 2018) 16.15MJ / 3,857kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D (as vitamin D3) 1500 IU, vitamin E 300mg, vitamin C 200mg, L-carnitine 100mg, taurine 500g, vitamin B1 14mg, vitamin B2 (riboflavin) 17mg, vitamin B6 (pyridoxine hydrochloride) 15mg, vitamin B12 180mcg, niacin 70mg, calcium-D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, copper (copper (II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate) 60mg, iron (as iron(II) sulphate, monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 1.9mg selenium (as sodium selenite) 0.38mg
Technological additives:

Analytical constituents

protein 24.0 %
fat 18.0 %
fibre 3.5 %
ash 7.2 %
calcium 1.2 %
phosphorus 0.9 %
sodium 0.4 %
omega-3 fats 1.0 %
omega-6 fats 3.7 %

Feeding guide

Feeding Recommendation:
Concept for Life German Shepherd Adult is a complete dry dog food.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight.
The kibble should be served dry.
Please make sure your dog always has fresh water available.
Dog’s weight Daily amount – reduced activity Daily amount - normal activity Daily amount – increased activity
22kg 230g 255g 295g
24kg 245g 270g 315g
26kg 260g 285g 335g
28kg 275g 305g 355g
30kg 285g 320g 375g
34kg 315g 350g 410g
38kg 345g 380g 445g
40kg 355g 410g 465g



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