Offer ends 15 September
Concept for Life Medium Adult
New Recipe! 12kg
Offer ends 15 September
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat....further information
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Choose item (4 options)
% Voucher availableChoose item (4 options)
New Recipe! 1.5kgSave -10%£6.49
£4.33 / kg
£5.52New Recipe! Economy Pack: 4 x 1.5kg-9.51%
Individually
£25.96
Total price of the same items if bought individually
£23.49
£3.91 / kg
£19.97New Recipe! 12kgSave -20%£44.49
£3.71 / kg
£37.82New Recipe! Economy Pack: 2 x 12kgSave -20%-3.36%
Individually
£88.98
Total price of the same items if bought individually
£85.99
£3.58 / kg
£73.09£44.49
£3.71 / kg
zooplus RepeatLearn More
- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
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Delivery in 1-3 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat.
Tailored nutrition for medium-breed adult dogsMedium-sized dogs are full of energy and character - and their nutritional needs change as they age. Concept for Life Medium Adult is a scientifically-based dry food that has been specially tailored to meet the needs of these dogs over the age of 12 months. With fresh chicken and easily-digestible rice, this food can help to support optimum digestion and high-acceptance.
The recipe of this Concept for Life Medium Adult can help to support your dog's ideal weight, with a balanced calorie content and high-quality protein to support lean muscle mass. A special vitamin complex with yeast, rich in beta-glucans and mannan-oligosaccharides, can help to strengthen your dog's immune system. It also contains omega fatty acids from salmon oil and poultry fat, which can help to support healthy skin and a glossy coat.
Concept for Life Medium Adult at a glance:
- Supports ideal weight maintenance through a balanced energy content and high-quality protein
- Vitamins and yeast can help to strengthen the immune system
- With omega-3 and -6 fatty acids, to support skin and coat
- Optimum digestion and acceptance thanks to fresh chicken and rice
*Due to a change in packaging, you may receive this product in a different format: the zip closure has been removed and the packaging has been updated, but the food inside remains of the same high quality that you expect.
Ingredients
Go to analytical constituents
Ingredients:
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 7.5 % |
| calcium | 1.2 % |
| phosphorus | 0.9 % |
| sodium | 0.6 % |
| omega-3 fats | 0.4 % |
| omega-6 fats | 2.6 % |
Feeding guide
Feeding recommendation:
Concept for Life Medium Adult is a complete food for dogs.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Original recipe:
| Dog’s weight in kg | Daily serving in g - reduced activity | Daily serving in g - average activity | Daily serving in g - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Energy per kg: ME (FEDIAF, 2021) 15.86 MJ / 3787kcal
New recipe:
| Dog's weight in kg | Daily serving in g | ||
| Reduced activity levels | Average activity levels | Increased activity levels | |
| 11kg | 155g | 180g | 210g |
| 12kg | 165g | 190g | 225g |
| 14kg | 185g | 215g | 255g |
| 15kg | 195g | 225g | 265g |
| 16kg | 205g | 235g | 280g |
| 18kg | 225g | 260g | 305g |
| 20kg | 240g | 280g | 330g |
| 22kg | 260g | 300g | 355g |
| 24kg | 275g | 320g | 380g |
| 25kg | 285g | 330g | 390g |
Energie per kg: ME (FEDIAF) 15,57 MJ / 3721kcal
Reviews
Overall Rating (271)
Customer Photos
Top local reviews
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My border collie enjoys this brand!
Good value quality product, dry food great size for my average size border collie. Also use is as treats when out and about with my dogs.
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Fussy eater loves it
This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!
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Wish I had read the reviews before ordering
For 5 years I have ordered from Zooplus every 2 months choosing a different premium product each time so as to give my dog some variety. Concept for life is the first food he actively dislikes
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Dog really didn't like this food
Ordered a bag and within a couple of days he was off his food. Thought at first he needed to go to the vet but he was obviously hungry and would eat his treats. It's a shame but I suppose like us they don't like everything.
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Disappointed
Unfortunately my dog did not like this dog food at all. Silly me bought six bags of it which I am now stuck with over five bags. Will just have to donate them to the RSPCA. First time I have had anything from Zooplus that has been a failure.
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Eating at last
I have a large dog and a small dog and these are the first pellets that they both have liked. Healthy ingredients and judging by their reactions, great tasting. I just wish there was a size bag between 1.5kg and 12kg!
Poorly pooch
I changed my springer onto this diet as a change, I slowly swopped her over by mixing it with her old food, but she has been sick on the diet everyday since having it. I have now taken her off it and she's back to normal. Not overly impressed with it as it is a new diet. I have changed her diet many times over the years and she has never had any problems in doing so.
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