Concept for Life Medium Adult
1.5kg
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat....further information
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1.5kg£6.49
£4.33 / kg
6kgSave -30%Individually £25.96
£23.49
£3.91 / kg
New Recipe! 1.5kg£6.49
£4.33 / kg
£5.84New Recipe! Economy Pack: 4 x 1.5kgIndividually £25.96
£23.49
£3.91 / kg
£21.14
New Recipe! 12kgSave -30%£44.49
£3.71 / kg
£40.04New Recipe! Economy Pack: 2 x 12kgSave -30%Individually £88.98
£85.99
£3.58 / kg
£77.39£6.49
£4.33 / kg
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Delivery in 1-3 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat.
Tailored nutrition for medium-breed adult dogsMedium-sized dogs are full of energy and character - and their nutritional needs change as they age. Concept for Life Medium Adult is a scientifically-based dry food that has been specially tailored to meet the needs of these dogs over the age of 12 months. With fresh chicken and easily-digestible rice, this food can help to support optimum digestion and high-acceptance.
The recipe of this Concept for Life Medium Adult can help to support your dog's ideal weight, with a balanced calorie content and high-quality protein to support lean muscle mass. A special vitamin complex with yeast, rich in beta-glucans and mannan-oligosaccharides, can help to strengthen your dog's immune system. It also contains omega fatty acids from salmon oil and poultry fat, which can help to support healthy skin and a glossy coat.
Concept for Life Medium Adult at a glance:
- Supports ideal weight maintenance through a balanced energy content and high-quality protein
- Vitamins and yeast can help to strengthen the immune system
- With omega-3 and -6 fatty acids, to support skin and coat
- Optimum digestion and acceptance thanks to fresh chicken and rice
*Due to a change in packaging, you may receive this product in a different format: the zip closure has been removed and the packaging has been updated, but the food inside remains of the same high quality that you expect.
Ingredients
Go to analytical constituents
Ingredients:
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 6.6 % |
| calcium | 1.15 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.64 % |
| omega-6 fats | 3.2 % |
Feeding guide
Feeding recommendation:
Concept for Life Medium Adult is a complete food for dogs.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Original recipe:
| Dog’s weight in kg | Daily serving in g - reduced activity | Daily serving in g - average activity | Daily serving in g - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Energy per kg: ME (FEDIAF, 2021) 15.86 MJ / 3787kcal
New recipe:
| Dog's weight in kg | Daily serving in g | ||
| Reduced activity levels | Average activity levels | Increased activity levels | |
| 11kg | 155g | 180g | 210g |
| 12kg | 165g | 190g | 225g |
| 14kg | 185g | 215g | 255g |
| 15kg | 195g | 225g | 265g |
| 16kg | 205g | 235g | 280g |
| 18kg | 225g | 260g | 305g |
| 20kg | 240g | 280g | 330g |
| 22kg | 260g | 300g | 355g |
| 24kg | 275g | 320g | 380g |
| 25kg | 285g | 330g | 390g |
Energie per kg: ME (FEDIAF) 15,57 MJ / 3721kcal
Reviews
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Overall Rating (23)
Latest user reviews
01/04/26|Paula B
6kg
My border collie enjoys this brand!
Good value quality product, dry food great size for my average size border collie. Also use is as treats when out and about with my dogs.
05/05/22|B.
Fussy eater loves it
This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!
03/05/21
Truly satisfied
I switched from Tails to this kibble because of a delivery issue and my Border Collie loves it! I have noticed an improvement in digestion, no more gas or liquid poos. He's got a wonderful coat and is full of life. I will stick with this food, I am very satisfied.
Translated from zooplus.fr by zooplus
01/05/21
I've never found better !
My 4 year old border collie loves it! I also have an Irish setter who had coccidiosis as a baby and who still has intestinal fragility due to the disease. In addition, she is very difficult and this is the only food she devours! moreover her stools are perfect, no gas or anything. My two doggies eat this and they are beautiful and in great shape! thank you concept for life medium adult !!
Translated from zooplus.fr by zooplus
08/01/21|Keith Lewin
Wish I had read the reviews before ordering
For 5 years I have ordered from Zooplus every 2 months choosing a different premium product each time so as to give my dog some variety. Concept for life is the first food he actively dislikes
.
15/11/20
Very good
Switching from Puppy Royal Canin to Concept for Life, my dog never had any issues during transition, no digestive issues or anything else, very grateful, and she loves it..
Translated from zooplus.fr by zooplus
08/11/20
He loves it!!
The ingredients are what convinced me, it's one of the best on the market, and my dog loves it very much, she's neutered and hasn't put on any weight or had any side effects, everything is perfect and the price is very reasonable
Translated from zooplus.es by zooplus
20/06/20
Oscar devours it
Oscar is a pointer who we adopted from a shelter. He was underweight when he came, the transition was smooth and he loves his food.
Translated from zooplus.fr by zooplus
14/06/20
Australian Shepherd
No more soft poos and horrible gas for our 2 year old doggie, our girl has no absolutely no issues with this food, she loves it as well. We used to have Purizon or Wild... and the digestion was definitely not as good as it could be. I have read lots of comments about this and I'm very happy with my choice...
Translated from zooplus.fr by zooplus
29/04/20
Satisfied
I switched my dog over to this from Purizon which just weren't doing it for her. I tried this kibble which were much better, she clearly prefers them and put back on the weight she lost.
Translated from zooplus.fr by zooplus
17/04/20
Noushka
My dog (border collie) is very difficult when it comes to food but she loves this food.
I would highly recommend it !
Thank you
Translated from zooplus.fr by zooplus
12/03/20
Very good
I am very happy with this product and it's the only one that agrees with my dog
Translated from zooplus.es by zooplus
22/02/20
Dog really didn't like this food
Ordered a bag and within a couple of days he was off his food. Thought at first he needed to go to the vet but he was obviously hungry and would eat his treats. It's a shame but I suppose like us they don't like everything.
09/02/20|Barbara
Disappointed
Unfortunately my dog did not like this dog food at all. Silly me bought six bags of it which I am now stuck with over five bags. Will just have to donate them to the RSPCA. First time I have had anything from Zooplus that has been a failure.
13/01/20
Great
My border collie has always refused dry food despite trying several different brands but with this it's a whole other story when he hears the bag open he jumps for joy, he literally devours it
Translated from zooplus.it by zooplus
08/01/20
Concept for life medium adult
I bought 2 overfill bags or 12 kg + 1.5 kg, although the grain content did not excite me very much, I must say that the product is acceptable, compared to other much more expensive brands. Feces compact and not excessively bad smelling, hair without dandruff and very shiny, the pieces are of the right size.
Translated from zooplus.it by zooplus
05/11/19
Great kibble
Our Swiss Mountain dog tends to get a little chubby pretty quickly. After putting her on a diet and a long search for the right food, we have now found Concept for Life Medium. We are really pleased that our girl is very happy again with her meals!
Translated from zooplus.de by zooplus
04/08/19|Sharon Patterson
Eating at last
I have a large dog and a small dog and these are the first pellets that they both have liked. Healthy ingredients and judging by their reactions, great tasting. I just wish there was a size bag between 1.5kg and 12kg!
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|originally published in zooplus.ie
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
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