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Concept for Life Medium Adult

Product description

Concept for Life Medium Adult 4 21
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27.99 27.99 GBP 1
Sold out. Due back in stock approx. 30/01/22
(£2.33 / kg)
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Product description

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.
Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are:
  • Ideal weight maintenance:
    The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong.
  • Maximum digestibility:
    The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Strengthens natural defences:
    The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen the body’s own natural defences.
  • Highest level of acceptance:
    The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Shiny fur and healthy skin:
    The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being.The basis of a long and active dog life is a species-appropriate, balanced nutrition and plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy and promotes lean muscles, while fats and carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy and vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients.The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight and actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen your dog’s natural defences. Copper and organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, also help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Please note: Articles 561280.9 and 561280.10 are not available for delivery to Northern Ireland.


Concept for Life Medium Adult is a complete dry food for adult dogs.

Poultry protein (22%, partially dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer’s yeast (dried), powdered egg, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%)

Energy per kg:
ME (FEDIAF, 2019) 15.86 MJ / 3,787 kcal

Additives per kg:
Nutritional additives:Vitamin A 12,000 IU, vitamin D3 1,400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2,200mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate)30 mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg
Technological additives: Antioxidants

Analytical constituents

protein 24.0 %
fat 14.0 %
fibre 2.5 %
ash 6.6 %
calcium 1.15 %
phosphorus 0.95 %
sodium 0.35 %
omega-3 fats 0.64 %
omega-6 fats 3.2 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Dog’s weight in kg Daily amount - reduced activity Daily amount - normal activity Daily amount - increased activity
11kg 150g 175g 205g
12kg 160g 185g 220g
14kg 180g 210g 250g
15kg 190g 220g 260g
16kg 200g 230g 275g
18kg 220g 255g 300g
20kg 235g 275g 325g
22kg 255g 295g 350g
24kg 270g 315g 370g
25kg 280g 325g 385g



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