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Concept for Life Medium Adult
1.5kg
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight....further information
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1.5kg
£6.49
£4.33 / kg
£5.846kg
individually priced £25.96
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Concept for Life Medium Adult
1.5kg
£6.49
£4.33 / kgProduct description
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.
Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are:- Ideal weight maintenance:
The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong. - Maximum digestibility:
The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. - Strengthens natural defences:
The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen the body’s own natural defences. - Highest level of acceptance:
The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. - Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. - Shiny fur and healthy skin:
The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat and soya
The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen your dog’s natural defences. Copper and organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, also help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition.
Concept for Life – tailored nutrition for your pet.
Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
Ingredients
Go to analytical constituents
Concept for Life Medium Adult is a complete dry food for adult dogs.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 6.6 % |
| calcium | 1.15 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.64 % |
| omega-6 fats | 3.2 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dog’s weight in kg | Daily amount - reduced activity | Daily amount - normal activity | Daily amount - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Reviews
Overall Rating (22)
05/05/22|B.
Fussy eater loves it
This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!
03/05/21
Truly satisfied
I switched from Tails to this kibble because of a delivery issue and my Border Collie loves it! I have noticed an improvement in digestion, no more gas or liquid poos. He's got a wonderful coat and is full of life. I will stick with this food, I am very satisfied.
Translated from zooplus.fr by zooplus
01/05/21
I've never found better !
My 4 year old border collie loves it! I also have an Irish setter who had coccidiosis as a baby and who still has intestinal fragility due to the disease. In addition, she is very difficult and this is the only food she devours! moreover her stools are perfect, no gas or anything. My two doggies eat this and they are beautiful and in great shape! thank you concept for life medium adult !!
Translated from zooplus.fr by zooplus
08/01/21|Keith Lewin
Wish I had read the reviews before ordering
For 5 years I have ordered from Zooplus every 2 months choosing a different premium product each time so as to give my dog some variety. Concept for life is the first food he actively dislikes
.
15/11/20
Very good
Switching from Puppy Royal Canin to Concept for Life, my dog never had any issues during transition, no digestive issues or anything else, very grateful, and she loves it..
Translated from zooplus.fr by zooplus
08/11/20
He loves it!!
The ingredients are what convinced me, it's one of the best on the market, and my dog loves it very much, she's neutered and hasn't put on any weight or had any side effects, everything is perfect and the price is very reasonable
Translated from zooplus.es by zooplus
20/06/20
Oscar devours it
Oscar is a pointer who we adopted from a shelter. He was underweight when he came, the transition was smooth and he loves his food.
Translated from zooplus.fr by zooplus
14/06/20
Australian Shepherd
No more soft poos and horrible gas for our 2 year old doggie, our girl has no absolutely no issues with this food, she loves it as well. We used to have Purizon or Wild... and the digestion was definitely not as good as it could be. I have read lots of comments about this and I'm very happy with my choice...
Translated from zooplus.fr by zooplus
29/04/20
Satisfied
I switched my dog over to this from Purizon which just weren't doing it for her. I tried this kibble which were much better, she clearly prefers them and put back on the weight she lost.
Translated from zooplus.fr by zooplus
17/04/20
Noushka
My dog (border collie) is very difficult when it comes to food but she loves this food.
I would highly recommend it !
Thank you
Translated from zooplus.fr by zooplus
12/03/20
Very good
I am very happy with this product and it's the only one that agrees with my dog
Translated from zooplus.es by zooplus
22/02/20
Dog really didn't like this food
Ordered a bag and within a couple of days he was off his food. Thought at first he needed to go to the vet but he was obviously hungry and would eat his treats. It's a shame but I suppose like us they don't like everything.
09/02/20|Barbara
Disappointed
Unfortunately my dog did not like this dog food at all. Silly me bought six bags of it which I am now stuck with over five bags. Will just have to donate them to the RSPCA. First time I have had anything from Zooplus that has been a failure.
13/01/20
Great
My border collie has always refused dry food despite trying several different brands but with this it's a whole other story when he hears the bag open he jumps for joy, he literally devours it
Translated from zooplus.it by zooplus
08/01/20
Concept for life medium adult
I bought 2 overfill bags or 12 kg + 1.5 kg, although the grain content did not excite me very much, I must say that the product is acceptable, compared to other much more expensive brands. Feces compact and not excessively bad smelling, hair without dandruff and very shiny, the pieces are of the right size.
Translated from zooplus.it by zooplus
05/11/19
Great kibble
Our Swiss Mountain dog tends to get a little chubby pretty quickly. After putting her on a diet and a long search for the right food, we have now found Concept for Life Medium. We are really pleased that our girl is very happy again with her meals!
Translated from zooplus.de by zooplus
04/08/19|Sharon Patterson
Eating at last
I have a large dog and a small dog and these are the first pellets that they both have liked. Healthy ingredients and judging by their reactions, great tasting. I just wish there was a size bag between 1.5kg and 12kg!
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|originally published in zooplus.ie
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
02/09/16
Concept for Life Medium Adult
My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
Translated from zooplus.de by zooplus
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