05/05/22 | B.

Fussy eater loves it

This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!

05/03/21 | originally published in zooplus.fr

Truly satisfied

I switched from Tails to this kibble because of a delivery issue and my Border Collie loves it! I have noticed an improvement in digestion, no more gas or liquid poos. He's got a wonderful coat and is full of life. I will stick with this food, I am very satisfied.

05/01/21 | originally published in zooplus.fr

I've never found better !

My 4 year old border collie loves it! I also have an Irish setter who had coccidiosis as a baby and who still has intestinal fragility due to the disease. In addition, she is very difficult and this is the only food she devours! moreover her stools are perfect, no gas or anything. My two doggies eat this and they are beautiful and in great shape! thank you concept for life medium adult !!

01/08/21 | Keith Lewin

Wish I had read the reviews before ordering

For 5 years I have ordered from Zooplus every 2 months choosing a different premium product each time so as to give my dog some variety. Concept for life is the first food he actively dislikes .

11/15/20 | originally published in zooplus.fr

Very good

Switching from Puppy Royal Canin to Concept for Life, my dog never had any issues during transition, no digestive issues or anything else, very grateful, and she loves it..

11/08/20 | originally published in zooplus.es

He loves it!!

The ingredients are what convinced me, it's one of the best on the market, and my dog loves it very much, she's neutered and hasn't put on any weight or had any side effects, everything is perfect and the price is very reasonable


Oscar devours it

Oscar is a pointer who we adopted from a shelter. He was underweight when he came, the transition was smooth and he loves his food.


Australian Shepherd

No more soft poos and horrible gas for our 2 year old doggie, our girl has no absolutely no issues with this food, she loves it as well. We used to have Purizon or Wild... and the digestion was definitely not as good as it could be. I have read lots of comments about this and I'm very happy with my choice...

04/29/20 | originally published in zooplus.fr


I switched my dog over to this from Purizon which just weren't doing it for her. I tried this kibble which were much better, she clearly prefers them and put back on the weight she lost.

04/17/20 | originally published in zooplus.fr


My dog (border collie) is very difficult when it comes to food but she loves this food. I would highly recommend it ! Thank you

03/12/20 | originally published in zooplus.es

Very good

I am very happy with this product and it's the only one that agrees with my dog


Dog really didn't like this food

Ordered a bag and within a couple of days he was off his food. Thought at first he needed to go to the vet but he was obviously hungry and would eat his treats. It's a shame but I suppose like us they don't like everything.

02/09/20 | Barbara


Unfortunately my dog did not like this dog food at all. Silly me bought six bags of it which I am now stuck with over five bags. Will just have to donate them to the RSPCA. First time I have had anything from Zooplus that has been a failure.



My border collie has always refused dry food despite trying several different brands but with this it's a whole other story when he hears the bag open he jumps for joy, he literally devours it

01/08/20 | originally published in zooplus.it

Concept for life medium adult

I bought 2 overfill bags or 12 kg + 1.5 kg, although the grain content did not excite me very much, I must say that the product is acceptable, compared to other much more expensive brands. Feces compact and not excessively bad smelling, hair without dandruff and very shiny, the pieces are of the right size.


Great kibble

Our Swiss Mountain dog tends to get a little chubby pretty quickly. After putting her on a diet and a long search for the right food, we have now found Concept for Life Medium. We are really pleased that our girl is very happy again with her meals!

08/04/19 | Sharon Patterson

Eating at last

I have a large dog and a small dog and these are the first pellets that they both have liked. Healthy ingredients and judging by their reactions, great tasting. I just wish there was a size bag between 1.5kg and 12kg!



This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.

12/13/18 | originally published in zooplus.ie

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good

09/02/16 | originally published in zooplus.de

Concept for Life Medium Adult

My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.