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Concept for Life

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

28 products
28 products

On Sale Now

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get £5 off!

Delivery in 1-3 working days
18 Varieties from
  £6.99
1004539.0
Labrador Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.21
Labrador Sterilised (12kg)
Was £37.99 Now£32.99 £2.75 / kg
1004539.1
Golden Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.2
German Shepherd Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.14
French Bulldog Adult (4kg)
Was £12.99 Now£7.99 £2.00 / kg

Now when you buy these great value bonus bags of selected Concept for Life Size dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-3 working days
3 Varieties from
  £27.99
1076211.3
Large Adult (12kg + 1.5kg free!)
£27.99 £2.07 / kg
1076211.0
Medium Adult (12kg + 1.5kg free!)
£27.99 £2.07 / kg
1076211.2
Medium Junior (12kg + 1.5kg free!)
£27.99 £2.07 / kg

Now when you buy a selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get a 150g pouch of Briantos Salmon FitBites dog treats free!

Delivery in 1-3 working days
8 Varieties from
  £4.99
1205243.0
Labrador Retriever Adult (1.5kg)
Was £6.78 Now£4.99 £3.33 / kg
1205243.1
Golden Retriever Adult (1.5kg)
Was £6.78 Now£4.99 £3.33 / kg
1205243.3
German Shepherd Adult (1.5kg)
Was £6.78 Now£4.99 £3.33 / kg
1205243.7
X-Large Puppy (1.5kg)
Was £6.78 Now£4.99 £3.33 / kg
1205243.8
Large Adult (1.5kg)
Was £6.78 Now£4.99 £3.33 / kg

Dry Food

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-3 working days
3 Varieties from
  £3.49
1134481.0
1kg
£3.49 £3.49 / kg
1134481.2
12kg
£37.99 £3.17 / kg
1134481.3
Economy Pack: 2 x 12kg
individually priced £75.98 Now£69.99 £2.92 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg
561276.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-3 working days
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
Was £19.99 Now£14.99 £2.50 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-3 working days
2 Varieties from
  £12.99
945940.0
4kg
£12.99 £3.25 / kg
945940.1
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648855.0
1.5kg
£4.99 £3.33 / kg
648855.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days
3 Varieties from
  £4.99
648857.0
1.5kg
£4.99 £3.33 / kg
648857.1
12kg
£27.99 £2.33 / kg
648857.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days
4 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648858.1
12kg
£27.99 £2.33 / kg
648858.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.7
12kg
£27.99 £2.33 / kg
561277.8
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561336.6
1.5kg
£4.99 £3.33 / kg
561336.1
12kg
£27.99 £2.33 / kg
561336.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561278.0
1.5kg
£4.99 £3.33 / kg
561278.2
6kg
£18.99 £3.16 / kg
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561337.1
12kg
£29.99 £2.50 / kg
561337.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561280.7
1.5kg
£4.99 £3.33 / kg
561280.9
12kg
£27.99 £2.33 / kg
561280.10
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-3 working days
3 Varieties from
  £3.49
1134468.2
1kg
£3.49 £3.49 / kg
1134468.0
12kg
£29.99 £2.50 / kg
1134468.1
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561339.6
12kg
£29.99 £2.50 / kg
561339.7
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg
561338.1
12kg
£27.99 £2.33 / kg
561338.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561282.1
12kg
£29.99 £2.50 / kg
561282.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561340.5
12kg
£29.99 £2.50 / kg
561340.6
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561283.0
1.5kg
£4.99 £3.33 / kg
561283.5
4kg
£11.99 £3.00 / kg
561283.6
Economy Pack: 2 x 4kg
individually priced £23.98 Now£22.99 £2.87 / kg

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-3 working days
2 Varieties from
  £3.49
1129976.0
1kg
£3.49 £3.49 / kg
1129976.1
4kg (4 x 1kg)
individually priced £13.96 Now£12.99 £3.25 / kg

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561341.4
1.5kg
£4.99 £3.33 / kg
561341.5
3kg
£8.99 £3.00 / kg
561341.6
Economy Pack: 2 x 3kg
individually priced £17.98 Now£16.99 £2.83 / kg

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days
21 Varieties from
  £12.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.27
Labrador Sterilised (2 x 12kg)
individually priced £75.98 Now£69.99 £2.92 / kg
561422.1
Golden Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.20
French Bulldog Adult (2 x 4kg)
individually priced £25.98 Now£24.99 £3.12 / kg

Supplements

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-3 working days
3 Varieties from
  £24.99
1031418.0
675g
£24.99 £37.02 / kg
1031418.2
1100g
£35.99 £32.72 / kg
1031418.1
Saver Pack: 2 x 1100g
individually priced £71.98 Now£64.99 £29.54 / kg

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-3 working days
1 Varieties from
  £64.99
1031523.0
2 x 1100g
individually priced £71.98 Now£64.99 £29.54 / kg

All prices include tax. , Additional shipping costs may apply.