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Concept for Life

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

26 products
26 products

On Sale Now

Now you can buy selected 12kg bags of Concept for Life dry dog food, in a range of flavours and with tailored recipes, for a special price!

Delivery in 1-3 working days...more
16 Varieties from
  £23.79
722314.0
Labrador Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.1
Golden Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.16
Boxer Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.15
German Shepherd Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
722314.9
X-Large Adult (12kg)
Was £27.99 Now£23.79 £1.98 / kg

Now when you buy these great value bonus bags of selected Concept for Life Size dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-3 working days...more
1 Varieties from
  £27.99
1076211.1
Large Junior (12kg + 1.5kg free!)
£27.99 £2.07 / kg

Dry Food

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg
561276.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
Was £19.99 Now£18.99 £3.16 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
993292.2
1.5kg
£4.99 £3.33 / kg
993292.0
12kg
£32.99 £2.75 / kg
993292.1
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
945940.2
1.5kg
£4.99 £3.33 / kg
945940.0
4kg
£12.99 £3.25 / kg
945940.1
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
648855.0
1.5kg
£4.99 £3.33 / kg
648855.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
648857.0
1.5kg
£4.99 £3.33 / kg
648857.1
12kg
£27.99 £2.33 / kg
648857.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648858.1
12kg
£27.99 £2.33 / kg
648858.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint protection and helps to maintain a healthy weight.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.1
12kg
£27.99 £2.33 / kg
561277.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561336.0
1.5kg
£4.99 £3.33 / kg
561336.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561336.1
12kg
£27.99 £2.33 / kg
561336.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561278.0
1.5kg
£4.99 £3.33 / kg
561278.2
6kg
£18.99 £3.16 / kg
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561337.1
12kg
£29.99 £2.50 / kg
561337.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
561280.0
1.5kg
£4.99 £3.33 / kg
561280.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561280.1
12kg
£27.99 £2.33 / kg

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561339.0
1.5kg
£4.99 £3.33 / kg
561339.2
6kg
£18.99 £3.16 / kg
561339.1
12kg
£29.99 £2.50 / kg
561339.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg
561338.1
12kg
£27.99 £2.33 / kg
561338.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561282.5
1.5kg
£4.99 £3.33 / kg
561282.6
6kg
£18.99 £3.16 / kg
561282.1
12kg
£29.99 £2.50 / kg
561282.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561340.1
12kg
£29.99 £2.50 / kg
561340.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days...more
1 Varieties from
  £4.99
561283.0
1.5kg
£4.99 £3.33 / kg

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
561342.0
1.5kg
£4.99 £3.33 / kg
561342.1
3kg
individually priced £9.98 Now£9.49 £3.16 / kg
561342.2
Economy Pack: 2 x 3kg
individually priced £18.98 Now£17.99 £3.00 / kg

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-3 working days...more
2 Varieties from
  £12.99
561284.1
4kg
£12.99 £3.25 / kg
561284.2
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days...more
19 Varieties from
  £17.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.1
Golden Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.21
Boxer Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.20
French Bulldog Adult (2 x 4kg)
individually priced £25.98 Now£24.99 £3.12 / kg

Supplements

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-3 working days...more
3 Varieties from
  £24.99
1031418.0
675g
£24.99 £37.02 / kg
1031418.2
1100g
£35.99 £32.72 / kg
1031418.1
Saver Pack: 2 x 1100g
individually priced £71.98 Now£64.99 £29.54 / kg

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-3 working days...more
1 Varieties from
  £64.99
1031523.0
2 x 1100g
individually priced £71.98 Now£64.99 £29.54 / kg

All prices include tax. , Additional shipping costs may apply.