Concept for Life

    Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
    Concept for Life – tailored nutrition for your dog!

    28 products
    28 products

    Now when you buy selected 1kg/1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

    Delivery in 1-3 working days
    16 Varieties from
     £2.49
    1336699.13
    Labrador Retriever Adult (1.5kg)
    Was £5.49Now£4.49£2.99 / kg
    1336699.8
    German Shepherd Adult (1.5kg)
    Was £5.49Now£4.49£2.99 / kg
    1336699.10
    Boxer Adult (1.5kg)
    Was £5.49Now£4.49£2.99 / kg
    1336699.9
    French Bulldog Adult (1.5kg)
    Was £5.49Now£4.49£2.99 / kg
    1336699.23
    Labrador Sterilised (1kg)
    Was £3.49Now£2.49£2.49 / kg

    Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

    Delivery in 1-3 working days
    2 Varieties from
     £5.49
    561335.0
    1.5kg
    £5.49£3.66 / kg
    561335.2
    6kg
    individually priced £21.96Now£19.99£3.33 / kg

    Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

    Delivery in 1-3 working days
    4 Varieties from
     £3.49
    1134481.0
    1kg
    £3.49£3.49 / kg
    1134481.1
    4kg
    £12.99£3.25 / kg
    1134481.2
    12kg
    £39.99£3.33 / kg
    1134481.3
    Economy Pack: 2 x 12kg
    individually priced £79.98Now£74.99£3.12 / kg

    Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

    Delivery in 1-3 working days
    2 Varieties from
     £35.99
    561276.5
    12kg
    £35.99£3.00 / kg
    561276.6
    Economy Pack: 2 x 12kg
    individually priced £71.98Now£64.99£2.71 / kg

    Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

    Delivery in 1-3 working days
    3 Varieties from
     £5.49
    765953.0
    1.5kg
    £5.49£3.66 / kg
    765953.5
    12kg
    £35.99£3.00 / kg
    765953.6
    Economy Pack 2 x 12kg
    individually priced £71.98Now£64.99£2.71 / kg

    Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

    Delivery in 1-3 working days
    4 Varieties from
     £3.99
    993292.2
    1.5kg
    Was £5.49Now£3.99£2.66 / kg
    993292.3
    6kg
    Was £19.99Now£11.99£2.00 / kg
    993292.0
    12kg
    £35.99£3.00 / kg
    993292.1
    Economy Pack: 2 x 12kg
    individually priced £71.98Now£64.99£2.71 / kg

    Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

    Delivery in 1-3 working days
    2 Varieties from
     £5.49
    945940.2
    1.5kg
    £5.49£3.66 / kg
    945940.0
    4kg
    Sold out.
    £14.99£3.75 / kg
    Notify me when available

    Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

    Delivery in 1-3 working days
    1 Varieties from
     £5.49
    648855.0
    1.5kg
    £5.49£3.66 / kg

    Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

    Delivery in 1-3 working days
    2 Varieties from
     £29.99
    648857.1
    12kg
    £29.99£2.50 / kg
    648857.3
    Economy Pack: 2 x 12kg
    individually priced £59.98Now£54.99£2.29 / kg

    Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

    Delivery in 1-3 working days
    4 Varieties from
     £3.49
    648858.0
    1.5kg
    Was £5.49Now£3.49£2.33 / kg
    648858.2
    6kg
    individually priced £13.96Now£13.49£2.25 / kg
    648858.1
    12kg
    £29.99£2.50 / kg
    648858.3
    Economy Pack: 2 x 12kg
    individually priced £59.98Now£54.99£2.29 / kg

    High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

    Delivery in 1-3 working days
    3 Varieties from
     £5.49
    561277.9
    1.5kg
    £5.49£3.66 / kg
    561277.7
    12kg
    £29.99£2.50 / kg
    561277.8
    Economy Pack: 2 x 12kg
    individually priced £59.98Now£54.99£2.29 / kg

    Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

    Delivery in 1-3 working days
    1 Varieties from
     £5.49
    561336.6
    1.5kg
    £5.49£3.66 / kg

    High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

    Delivery in 1-3 working days
    2 Varieties from
     £5.49
    561278.0
    1.5kg
    £5.49£3.66 / kg
    561278.2
    6kg
    Was £21.96Now£19.99£3.33 / kg

    High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

    Delivery in 1-3 working days
    2 Varieties from
     £4.99
    561279.0
    1.5kg
    £4.99£3.33 / kg
    561279.5
    12kg
    £32.99£2.75 / kg

    A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

    Delivery in 1-3 working days
    2 Varieties from
     £32.99
    561337.5
    12kg
    £32.99£2.75 / kg
    561337.7
    Economy Pack: 2 x 12kg
    individually priced £65.98Now£59.99£2.50 / kg

    Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

    Delivery in 1-3 working days
    3 Varieties from
     £5.49
    561280.7
    1.5kg
    £5.49£3.66 / kg
    561280.9
    12kg
    £29.99£2.50 / kg
    561280.10
    Economy Pack: 2 x 12kg
    individually priced £59.98Now£54.99£2.29 / kg

    Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

    Delivery in 1-3 working days
    4 Varieties from
     £3.49
    1134468.2
    1kg
    £3.49£3.49 / kg
    1134468.3
    4kg
    £12.99£3.25 / kg
    1134468.0
    12kg
    £32.99£2.75 / kg
    1134468.1
    Economy Pack: 2 x 12kg
    individually priced £65.98Now£59.99£2.50 / kg

    Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

    Delivery in 1-3 working days
    3 Varieties from
     £5.49
    561339.5
    1.5kg
    £5.49£3.66 / kg
    561339.6
    12kg
    £32.99£2.75 / kg
    561339.7
    Economy Pack: 2 x 12kg
    individually priced £65.98Now£59.99£2.50 / kg

    Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

    Delivery in 1-3 working days
    1 Varieties from
     £5.49
    561338.0
    1.5kg
    £5.49£3.66 / kg

    High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

    Delivery in 1-3 working days
    2 Varieties from
     £5.49
    561282.5
    1.5kg
    £5.49£3.66 / kg
    561282.6
    6kg
    Was £21.96Now£19.99£3.33 / kg

    High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

    Delivery in 1-3 working days
    2 Varieties from
     £32.99
    561340.5
    12kg
    £32.99£2.75 / kg
    561340.6
    Economy Pack: 2 x 12kg
    individually priced £65.98Now£59.99£2.50 / kg

    Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

    Delivery in 1-3 working days
    2 Varieties from
     £5.49
    561283.7
    1.5kg
    £5.49£3.66 / kg
    561283.5
    4kg
    Sold out.
    £12.99£3.25 / kg
    Notify me when available

    Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

    Delivery in 1-3 working days
    2 Varieties from
     £3.49
    1129976.0
    1kg
    £3.49£3.49 / kg
    1129976.1
    4kg (4 x 1kg)
    individually priced £13.96Now£12.99£3.25 / kg

    High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

    Delivery in 1-3 working days
    3 Varieties from
     £5.49
    561341.4
    1.5kg
    £5.49£3.66 / kg
    561341.5
    3kg
    £9.99£3.33 / kg
    561341.6
    Economy Pack: 2 x 3kg
    individually priced £19.98Now£17.99£3.00 / kg

    Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

    Delivery in 1-3 working days
    1 Varieties from
     £4.99
    561284.0
    1.5kg
    £4.99£3.33 / kg

    High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

    Delivery in 1-3 working days
    14 Varieties from
     £12.99
    561422.27
    Labrador Sterilised (2 x 12kg)
    individually priced £79.98Now£74.99£3.12 / kg
    561422.34
    Golden Retriever Adult (2 x 12kg)
    individually priced £71.98Now£64.99£2.71 / kg
    561422.21
    Boxer Adult (2 x 12kg)
    individually priced £71.98Now£64.99£2.71 / kg
    561422.35
    German Shepherd Adult (2 x 12kg)
    individually priced £71.98Now£64.99£2.71 / kg
    561422.17
    X-Large Junior (2 x 12kg)
    individually priced £59.98Now£54.99£2.29 / kg

    Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

    Delivery in 1-3 working days
    3 Varieties from
     £24.99
    1031418.0
    675g
    £24.99£37.02 / kg
    1031418.2
    1100g
    £35.99£32.72 / kg
    1031418.1
    Saver Pack: 2 x 1100g
    Was £71.98Now£64.99£29.54 / kg

    Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

    Delivery in 1-3 working days
    1 Varieties from
     £64.99
    1031523.0
    2 x 1100g
    Was £71.98Now£64.99£29.54 / kg