Concept for Life

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog!

25 - 29 of 29 products
25 - 29 of 29 products
25 - 29 of 29 products

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-2 working days
1 Varieties from
 £7.99
1.5kg

Sold out

£7.99
£5.33 / kg
£7.59
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High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-2 working days
2 Varieties from
 £47.49
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
2 Varieties from
 £7.49
1.5kg

Sold out

£7.49
£4.99 / kg
£7.12
Notify me when available
3kg

Sold out

individually priced £14.98
Now £12.99
£4.33 / kg
£12.34
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Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-2 working days
1 Varieties from
 £76.99
2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14