Concept for Life Medium Puppy & Junior
1.5kg
Concept for Life Medium Puppy & Junior has been specially developed for the needs of puppies and junior dogs of medium-sized breeds (adult weight 11-25 kg) and for pregnant and lactating dogs....further information
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1.5kg£6.49
£4.33 / kg
£5.526kgSave -15%-9.51%
Individually
£25.96
Total price of the same items if bought individually
£23.49
£3.91 / kg
£19.97
12kg£46.49
£3.87 / kg
£39.52Economy Pack: 2 x 12kg-3.22%
Individually
£92.98
Total price of the same items if bought individually
£89.99
£3.75 / kg
£76.49£6.49
£4.33 / kg
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Delivery in 1-3 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Concept for Life Medium Puppy & Junior has been specially developed for the needs of puppies and junior dogs of medium-sized breeds (adult weight 11-25 kg) and for pregnant and lactating dogs.
Concept for Life Medium Junior is tailored, premium nutrition based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant and lactating dogs.
- Healthy, steady growth and development:
The adapted protein content, combined with a balanced mix of vitamins and minerals, helps to promote steady growth and meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy. - Optimal development of bones & teeth:
The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. - Optimum digestion:
High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. - Boosts natural defences:
Prebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development. - Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life. - Shiny fur and healthy skin:
The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin. - Optimal joint and cartilage development:
This dry dog food contains glucosamine and chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate
- Free from wheat and soya
The main growth and development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins and minerals, all of which help your puppy to lead a long and healthy life. Pregnant and lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins and minerals.
Concept for Life Medium Junior is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all-round care, as well as meeting specific growth requirements.
Concept for Life Medium Junior meets the specific nutritional requirements of puppies and growing dogs. The adapted protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. The special FORMULA X actively supports life-long health and can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.
This tasty puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition.
Concept for Life – tailored nutrition for your pet.
Concept for Life Medium Junior is a premium, complete dry food for medium-breed puppies and junior dogs, as well as pregnant and lactating dogs, and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
Ingredients
Go to analytical constituents
Concept for Life - Medium Junior is a complete feed for growing puppies.
Ingredients:
Poultry protein (30%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (1%), lignocellulose, salmon oil (0.45%), brewer's yeast (dried), egg powder, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), potassium chloride, glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). green tea (0.01% each, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2020) 16.87 MJ / 4,032 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 200mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.
Ingredients:
Poultry protein (30%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (1%), lignocellulose, salmon oil (0.45%), brewer's yeast (dried), egg powder, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), potassium chloride, glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). green tea (0.01% each, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2020) 16.87 MJ / 4,032 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 200mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.
Analytical constituents
| protein | 30.0 % |
| fibre | 2.0 % |
| ash | 6.7 % |
| calcium | 1.2 % |
| phosphorus | 0.95 % |
| sodium | 3.5 % |
| omega-3 fats | 0.75 % |
| omega-6 fats | 3.8 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.
| Puppy’s age in months | Target adult weight – 11kg | Target adult weight – 14kg | Target adult weight – 18kg | Target adult weight – 22kg | Target adult weight – 25kg |
| 2 | 125g | 140g | 175g | 205g | 225g |
| 3 | 165g | 190g | 230g | 270g | 300g |
| 4 | 180g | 210g | 250g | 295g | 330g |
| 5 | 185g | 205g | 260g | 310g | 350g |
| 6 | 185g | 205g | 260g | 310g | 350g |
| 8 | 180g | 205g | 260g | 310g | 350g |
| 10 | 175g | 200g | 250g | 300g | 340g |
| 12 | 155g | 180g | 230g | 270g | 300g |
Reviews
Overall Rating (203)
Customer Photos
Top local reviews
Baloo is doing great at the moment
My 4 month old puppy loves his food, the pieces aren't too big. She wasn't doing too good when she was 2 months old and we had to be very careful with her food. We changed to this after it was recommended us and it's worked a treat. We will keep buying it.
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Very good Junior food
Our Collie often had nasty smelling gas which is why we switched over to Concept for Life Medium Junior. She is eating it more than four months ago, and it seems to be very tasty.
She very rarely gets bloated these days and her output has reduced compared to her previous food.
Her coat is gorgeous, just thought I should mention it.
We are very satisfied!
Great kibble
High quality kibble, with good ingredients, and an amazing price. My puppy has been eating it since she was a month old, she loves it, and does two healthy poos a day. She was quite skinny because she couldn't get much food at the shelter but she's put it back on and now she has a healthy coat. More than satisfied .
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Concept for life
I have a four month old English Pointer puppy, I already knew this brand, exclusive to Zooplus, the puppy is developing excellent muscle tone, excellent growth, perfect digestion, definitely a product to try
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Very good
My dog is 4 months old and loves this food, it agrees really well with him.
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Very satisfied
Vlady came home with us recently and we didn't know what food he had in the shelter much less how much of it. He loved this from the first day and it's been doing wonders, we give him the appropriate portion for his weight and I think he could even eat a little bit more, he loves the taste and now that he's 5 months old he taps the bag with his paws to ask for more.
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Loves it!
After giving this food to my cats for about a year, when zooplus brought out the dog version of it I jumped straight at the opportunity! Dog loves it and his coat is super shiny. Only downside is that I wish the pieces were just a little thicker as mine forgets to chew the pieces as they're quite small!
Excellent dog food
My little Samoyed puppy loves this food. Whenever he sees the bag in my hand, he comes running!
In 3 months, when he is fully grown, we will be switching to the Concept for Life Medium Adult food.
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