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Concept for Life Medium Junior

Product description

Concept for Life Medium Junior 5 8
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Product description

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Concept for Life Medium Junior is tailored, premium complete dry dog food based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant and lactating dogs.


  • Healthy, steady growth and development:
    The adapted protein content, combined with a balanced mix of vitamins and minerals, helps to promote steady growth and meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy.
  • Optimal development of bones & teeth:
    The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth.
  • Optimum digestion:
    High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Boosts natural defences:
    Prebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life.
  • Shiny fur and healthy skin:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Optimal joint and cartilage development:
    This dry dog food contains glucosamine and chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
The main growth and development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins and minerals, all of which help your puppy to lead a long and healthy life. Pregnant and lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins and minerals.

Concept for Life Medium Junior is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all-round care, as well as meeting specific growth requirements.

Concept for Life Medium Junior meets the specific nutritional requirements of puppies and growing dogs. The adapted protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. The special FORMULA X actively supports life-long health and can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

This tasty puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Junior is a premium, complete dry food for medium-breed puppies and junior dogs, as well as pregnant and lactating dogs, and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Concept for Life Medium Junior is a complete dry food for growing puppies and young dogs.

30% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (desugared), linseed, lignocellulose, brewer’s yeast (dried), egg (dried), sodium chloride, 0.4% salmon oil, 0.3% sunflower oil, 0.2% yeast extract (rich in beta-glucans and mannan-oligosaccharides), 0.1% chicory inulin, 0.1% aronia extract (dried, rich in polyphenols), 0.04% glucosamine, 0.02% chondroitin sulphate, 0.02% extracts from hops and green tea (dried, rich in flavonoids).

Energy per kg:
ME (FEDIAF, 2013) 16.85MJ / 4,024kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D (as vitamin D3) 1600 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 200mg, vitamin B1 (as thiamine mononitrate) 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 35mg, folic acid 1.5mg, biotin (as D(+)-biotin) 400mcg, choline chloride 3000mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg.
Technological additives:

Analytical constituents

protein 30.0 %
fat 18.0 %
fibre 2.0 %
ash 6.5 %
calcium 1.2 %
phosphorus 0.95 %
sodium 0.35 %
omega-3 fats 0.75 %
omega-6 fats 2.9 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.


Puppy’s age in months Target adult weight – 11kg Target adult weight – 14kg Target adult weight – 18kg Target adult weight – 22kg Target adult weight – 25kg
2 125g 140g 175g 205g 225g
3 165g 190g 230g 270g 300g
4 180g 210g 250g 295g 330g
5 185g 205g 260g 310g 350g
6 185g 205g 260g 310g 350g
8 180g 205g 260g 310g 350g
10 175g 200g 250g 300g 340g
12 155g 180g 230g 270g 300g



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