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Concept for Life Medium Sensitive
1.5kg
High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion....further information
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1.5kg
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£4.33 / kg
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Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Concept for Life Medium Sensitive
1.5kg
£6.49
£4.33 / kgProduct description
High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.
Concept for Life Medium Sensitive is tailored, premium nutrition based on the individual dietary requirements of medium breeds of dog, aged 12 months and over, which have sensitive digestive systems. The benefits of this complete dry dog food include:
- Single animal protein:
The formula with lamb as the only source of animal protein is ideal for medium breed dogs with sensitive digestive systems or food intolerances. - Rice as the single source of carbohydrates:
Rice is easy to digest and is free from wheat, maize and soya. - Optimum digestion:
The highly digestible formula has a reduced amount of ingredients and is very well tolerated, causing less irritation on the gastro-intestinal tract. Prebiotic inulin, in combination with special plant fibre, promotes a balanced intestinal flora and stable digestion. - Highest level of acceptance:
The balanced formula with its carefully selected nutrients is very well accepted, even by picky dogs. The kibble is just the right size for medium breed dogs. - Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life. - Immunity support:
The antioxidant complex from green tea in combination with prebiotic inulin, beta-glucans and mannan-oligosaccharides can help to strengthen the body’s own defences. - Healthy skin and shiny coat:
The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. - Dental health:
The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth. - Developed with vets
- Rich in meat
Concept for Life Medium Sensitive provides dogs with sensitive digestive systems with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. Concept for Life Medium Sensitive actively supports your sensitive, medium breed dog’s life-long health.
Concept for Life Medium Sensitive contains highly-digestible lamb as the single source of animal protein and rice as the exclusive source of carbohydrates, which is ideal for medium breed dogs with sensitive digestive systems or food intolerances. Prebiotic chicory inulin, in combination with fibre that helps regulate digestion, promotes a balanced intestinal flora. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life is made with specially selected lamb meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The reduced amount of ingredients in this tasty kibble also ensures that it is very well tolerated and causes less irritation on the gastro-intestinal tract. This formula contains a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life.
The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth. High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Sensitive provides your sensitive medium breed adult dog with a balanced nutrition.
Concept for Life – tailored nutrition for your pet.
Concept for Life Medium Sensitive is a premium, complete dry food for medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) with sensitive digestive systems and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
Ingredients
Go to analytical constituents
Concept for Life Medium Sensitive is a complete dry food for medium-sized, adult dogs with sensitive digestion (11-25kg) - from 12 months of age.
Ingredients:
Rice, lamb protein (19%, dried), rice protein, poultry fat, dried beet pulp (3.5%), liver hydrolysate, brewer's yeast (dried), linseed (2.2%), salmon oil (0.4%), potassium chloride, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), lignocellulose (0.1%), chicory inulin (0.1%), green tea (0.01%, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3728 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2000mg, DL-methionine (technically pure) 1000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidant.
Ingredients:
Rice, lamb protein (19%, dried), rice protein, poultry fat, dried beet pulp (3.5%), liver hydrolysate, brewer's yeast (dried), linseed (2.2%), salmon oil (0.4%), potassium chloride, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), lignocellulose (0.1%), chicory inulin (0.1%), green tea (0.01%, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3728 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2000mg, DL-methionine (technically pure) 1000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidant.
Analytical constituents
| protein | 22.5 % |
| fat | 13.0 % |
| fibre | 2.0 % |
| ash | 7.8 % |
| calcium | 1.5 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.95 % |
| omega-6 fats | 2.4 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dog’s weight | Daily amount – reduced activity | Tagesration - normale Aktivität | Tagesration - erhöhte Aktivität |
| 11kg | 155g | 180g | 210g |
| 12kg | 165g | 190g | 225g |
| 14kg | 185g | 215g | 250g |
| 15kg | 195g | 225g | 265g |
| 16kg | 205g | 235g | 280g |
| 18kg | 225g | 260g | 305g |
| 20kg | 240g | 280g | 330g |
| 22kg | 260g | 300g | 355g |
| 24kg | 275g | 320g | 375g |
| 25kg | 285g | 330g | 390g |
Reviews
Overall Rating (9)
07/02/24
Tummy saver
My lurcher boy suddenly developed tummy troubles; fed him fresh chicken / fish with rice until he was better then gradually put him back onto his normal diet. Tummy troubles came back with a vengeance so decided to try him on Concept for Life (my greyhound used to be on it too when he was poorly ) mixing the dried kibble with tinned gastrointestinal food. He’s been on it for a couple of weeks now and his tummy is 100% good. As an added bonus he enjoys the food too. I can’t praise it enough….
15/01/21
Order
I'm very happy this time!
09/12/20
He loves it
We switched his food from Hills digestive which was very expensive but seemed to be the only one that worked for him. We tried lots of other ones before this but they weren't working. This one he loves.
Translated from zooplus.es by zooplus
02/05/20
Excellent
Happy dog = happy life
Translated from zooplus.pl by zooplus
23/06/19
Dogs love it!
Both my German Shepherd and Staffie cross love it and no tummy troubles.
19/05/19|mandy campbell
Rice should not be the primary ingredient in dog food!!
Dogs should not be fed a diet based on carbohydrate, they should be fed a diet based on meat balanced with a little carbohydrate. This is a cheap rice based food with little real meat. Wolf of Wildnerness a much better option for not much more money.
27/01/18|Bob Chandley
New food
She eats it still mixed with current dry,but not too keen on its own...Current dry is grain free fish based.We shall see.No health changes as she was OK before and still is in all aspects etc
27/06/16
Sensitive Dog
My dog has lots of intolerances, but since switching to this food with a mono-protein source, there have been no more tummy troubles!
Plus, his coat is once again really shiny - I can almost see my reflection in it! :)
Translated from zooplus.de by zooplus
27/06/16
5 stars!
I was on the hunt for the best food for my dog and it seems that I've finally found it! Her coat shines (like I have sprayed it with hairspray!) and her diarrhoea is gone too! GREAT!
Translated from zooplus.de by zooplus
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