Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy
Concept for Life X-Large Puppy

Concept for Life X-Large Puppy

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth....further information

Product description
Ingredients|Feeding guide
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Was £5.49
Now £3.49
(£2.33 / kg)
individually priced £13.96
Now £13.49
(£2.25 / kg)
(£2.50 / kg)
Economy Pack: 2 x 12kg
individually priced £59.98
Now £54.99
(£2.29 / kg)

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Concept for Life X-Large Puppy is tailored, premium complete dry food based on the individual dietary requirements of giant dog breed puppies. It is based on scientific research and has been created specifically to support this all-important initial growth phase in giant dogs.


  • Balanced muscle development: Adjusted protein and energy content together with the appropriate mix of vitamins and minerals supports the healthy and balanced growth during this important first phase, while ensuring you’re your giant breed pup gets all the nutrients it needs.
  • Optimal development of bones and teeth: With high amounts of vitamin D3 and a balanced ratio of calcium and phosphorus to support a balanced, even growth of bones and teeth
  • Supports the natural immune system: A special vitamin and antioxidant complex with aronia berries, hops, and green tea, as well as prebiotics can help to support the body's natural immunity.
  • High digestibility: Top quality ingredients and plant fibre and roughage from linseed and beetpulp support a balanced gut flora and make this food highly digestible
  • Correct kibble size: This kibble is appropriate for very large breed puppies. It encourages intensive chewing and can help to slow your dog down when eating
  • Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your x-large puppy needs for a healthy balanced development during this vital initial growth phase, so that it can enjoy a long and healthy life
  • Healthy skin and shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin
  • Highest level of acceptance: The balanced formula contains a high content of fresh meat and other carefully selected other ingredients, so it is very well accepted by picky giant breed puppies
  • Developed with vets
  • Rich in meat
  • Made with rice an easily digested carbohydrate. Free from wheat and soya


The basis of a long and active dog life is a species-appropriate, balanced nutrition, especially during the all-important development and growth phases. Unlike smaller breed puppies which tend to reach adulthood by 10-12 months, X-large breed puppies take longer and have two growth phases. The first growth phase begins at about 2 months of age and ends when your puppy is approximately 8 months. It is important that your X-large breed puppy gets the right food during this crucial first phase so that there is an even, balanced growth of muscle, tendons, ligaments and bones. This food should not contain excessive amounts of energy and minerals to ensure that your puppy grows at the right pace. The all-important bone mass and skeletal development happens during this first phase and a too rapid growth should be avoided. The digestive system is also very sensitive during this period of development.

Concept for Life X-Large Puppy dry dog food is formulated to suit the specific needs of giant breed puppies during this crucial 1st development phase. It provides your young dog with a balanced, holistic diet that supports its nutritional demands. The adapted fat and energy content ensure a balanced, controlled growth. Increased amounts of vitamin D3 and a balanced ratio of calcium to phosphorus support an even, controlled development of bones and teeth. The main ingredient in Concept for Life is carefully selected fresh meat, a good source of high-quality protein, combined with other functional raw ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. It also contains plant fibres and roughage from linseed and beet which support a healthy digestive system and a balanced gut flora. The wholesome recipe with fresh meat is suitable for pups with nutritional sensitivities. The kibble is just the right size for very young X-large dogs.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety X-Large Puppy provides your giant breed puppy with a balanced nutrition during the first development phase up to 8 months.

Concept for Life – tailored nutrition for your pet.

Concept for Life X-Large Puppy is a premium, complete dry food for giant breed puppies (adult weight 45 - 100kg) up to 8 months and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Go to analytical constituents
Concept for Life X-Large Puppy is a complete dry food for giant-breed puppies up to 8 months.

31% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, dried beet pulp (de-sugared), poultry fat, linseed, maize protein, lignocellulose, sodium chloride, egg (dried), 0.2% salmon oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.15% sunflower oil, 0.1% chicory inulin, algae, 0.04% glucosamine, 0.02% chondroitin sulphate 0.02% hop and green tea extract (dried, rich in flavonoids)

Energy per kg:
ME (FEDIAF, 2016) 16.10MJ / 3,845kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D 1600 IU, vitamin E 500mg, vitamin C 200mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 15mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg.
Technological additives:

Analytical constituents

protein33.0 %
fat14.0 %
fibre2.0 %
ash6.5 %
calcium1.1 %
phosphorus0.95 %
sodium0.4 %
omega-3 fats0.74 %
omega-6 fats2.3 %
Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. Growing dogs and pregnant or lactating bitches can be fed on demand. The kibble should be served dry. Please make sure your dog always has fresh water available.


Age in monthsAdult weight 45kgAdult weight 50kgAdult weight 60kgAdult weight 70kgAdult weight 80kgAdult weight 90kg Adult weight 100kg
2310g365g400g420g450g490g53 g



Feeding recommendation for pregnant bitches:


Dog's weight:Amount per day:


Lactating bitches should be fed on demand

Concept for Life X-Large Puppy
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