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Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

27 products
27 products
1kg/1.5kg Concept for Life Dry Dog/Puppy Food - 2 + 1 Free!*
2 + 1 Free!
More photos (44)

1kg/1.5kg Concept for Life Dry Dog/Puppy Food - 2 + 1 Free!*

(25)
2 + 1 Free!

Now when you buy 3 x 1kg/1.5kg bags of selected Concept for Life dry dog/puppy food, you'll only pay for the price of 2 - that's 1 bag free!

Delivery in 1-3 working days
14 Varieties from
 £7.98
Labrador Retriever Adult (3 x 1.5kg)
Was £20.97Now£13.98£3.11 / kg
Labrador Sterilised (3 x 1kg)
Was £14.37Now£9.58£3.19 / kg
Boxer Adult (3 x 1.5kg)
Was £20.97Now£13.98£3.11 / kg
German Shepherd Adult (3 x 1.5kg)
Was £20.97Now£13.98£3.11 / kg
French Bulldog Adult (3 x 1.5kg)
Was £20.97Now£13.98£3.11 / kg
more
12kg Concept for Life Dry Dog Food - £5 Off!*
£5 Off!
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12kg Concept for Life Dry Dog Food - £5 Off!*

(11)
£5 Off!

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get €5 off!

Delivery in 1-3 working days
9 Varieties from
 £8.49
Labrador Sterilised (12kg)
Was £40.99Now£35.99£3.00 / kg
Boxer Adult (12kg)
Was £37.49Now£32.49£2.71 / kg
Large Adult (12kg)
Was £31.49Now£26.49£2.21 / kg
Large Junior (12kg)
Was £31.49Now£26.49£2.21 / kg
Large Light (12kg)
Was £32.99Now£27.99£2.33 / kg
more
Concept for Life Labrador Retriever Adult
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Concept for Life Labrador Retriever Adult

(18)

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days
4 Varieties from
 £6.99
1.5kg
£6.99£4.66 / kg
6kg
individually priced £27.96Now£19.19£3.20 / kg
12kg
£37.49£3.12 / kg
Economy Pack: 2 x 12kg
individually priced £74.98Now£67.99£2.83 / kg
Concept for Life Labrador Sterilised
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Concept for Life Labrador Sterilised

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-3 working days
4 Varieties from
 £4.79
1kg
£4.79£4.79 / kg
4kg
£14.99£3.75 / kg
12kg
£40.99£3.42 / kg
Economy Pack: 2 x 12kg
individually priced £81.98Now£75.49£3.15 / kg
Concept for Life Golden Retriever Adult
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Concept for Life Golden Retriever Adult

(8)

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-3 working days
2 Varieties from
 £39.99
12kg
£39.99£3.33 / kg
Economy Pack: 2 x 12kg
individually priced £79.98Now£67.99£2.83 / kg
Concept for Life Boxer Adult
More photos (5)

Concept for Life Boxer Adult

(8)
Save 30%

Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-3 working days
4 Varieties from
 £6.99
1.5kg
£6.99£4.66 / kg
6kg
£19.99£3.33 / kg
12kg
£37.49£3.12 / kg
Economy Pack: 2 x 12kg
individually priced £74.98Now£67.99£2.83 / kg
Concept for Life German Shepherd Adult
More photos (5)

Concept for Life German Shepherd Adult

(13)

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-3 working days
4 Varieties from
 £6.99
1.5kg
£6.99£4.66 / kg
6kg
£19.99£3.33 / kg
12kg
£37.49£3.12 / kg
Economy Pack 2 x 12kg
individually priced £74.98Now£67.99£2.83 / kg
Concept for Life French Bulldog Adult
More photos (5)

Concept for Life French Bulldog Adult

(12)

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-3 working days
3 Varieties from
 £6.99
1.5kg
£6.99£4.66 / kg
4kg
£17.49£4.37 / kg
Economy Pack: 2 x 4kg
individually priced £34.98Now£26.99£3.37 / kg
Concept for Life X-Large Adult
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Concept for Life X-Large Adult

(6)

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
3 Varieties from
 £5.99
1.5kg
£5.99£3.99 / kg
12kg
£29.99£2.50 / kg
Economy Pack: 2 x 12kg
individually priced £59.98Now£55.99£2.33 / kg
Concept for Life X-Large Puppy
More photos (4)

Concept for Life X-Large Puppy

(6)

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days
3 Varieties from
 £6.49
1.5kg
£6.49£4.33 / kg
6kg
individually priced £25.96Now£16.29£2.72 / kg
12kgSold out.
£31.99£2.67 / kg
Notify me when available
Concept for Life Large Adult
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Concept for Life Large Adult

(17)

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-3 working days
4 Varieties from
 £6.49
1.5kg
£6.49£4.33 / kg
6kg
individually priced £25.96Now£19.19£3.20 / kg
12kg
£31.49£2.62 / kg
Economy Pack: 2 x 12kg
individually priced £62.98Now£55.99£2.33 / kg
Concept for Life Large Junior
More photos (5)

Concept for Life Large Junior

(13)

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days
4 Varieties from
 £6.49
1.5kg
£6.49£4.33 / kg
6kg
individually priced £25.96Now£19.19£3.20 / kg
12kg
£31.49£2.62 / kg
Economy Pack: 2 x 12kg
individually priced £62.98Now£55.99£2.33 / kg
Concept for Life Large Senior
More photos (4)

Concept for Life Large Senior

(14)
Save 15%

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days
4 Varieties from
 £5.49
1.5kg
£5.49£3.66 / kg
6kg
£21.96£3.66 / kg
12kg
£35.49£2.96 / kg
Economy Pack: 2 x 12kg
individually priced £70.98Now£61.99£2.58 / kg
Concept for Life Large Light
More photos (5)

Concept for Life Large Light

(9)

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-3 working days
2 Varieties from
 £32.99
12kg
£32.99£2.75 / kg
Economy Pack: 2 x 12kg
individually priced £65.98Now£61.99£2.58 / kg
Concept for Life Large Sensitive
More photos (4)

Concept for Life Large Sensitive

(10)

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days
3 Varieties from
 £4.99
1.5kg
£4.99£3.33 / kg
6kg
£18.99£3.16 / kg
12kgSold out.
£35.49£2.96 / kg
Notify me when available
Concept for Life Medium Adult
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Concept for Life Medium Adult

(22)

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days
3 Varieties from
 £5.99
1.5kg
£5.99£3.99 / kg
6kg
individually priced £23.96Now£19.19£3.20 / kg
12kgSold out.
£31.49£2.62 / kg
Notify me when available
Concept for Life Medium Sterilised
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Concept for Life Medium Sterilised

Save 25%

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-3 working days
3 Varieties from
 £3.99
1kg
£3.99£3.99 / kg
4kg
Was £12.99Now£11.49£2.87 / kg
12kg
£34.49£2.87 / kg
Concept for Life Medium Senior
More photos (5)

Concept for Life Medium Senior

(10)

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days
3 Varieties from
 £5.49
1.5kg
£5.49£3.66 / kg
6kg
individually priced £21.96Now£19.19£3.20 / kg
12kgSold out.
£35.49£2.96 / kg
Notify me when available
Concept for Life Medium Sensitive
More photos (4)

Concept for Life Medium Sensitive

(8)

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days
4 Varieties from
 £6.49
1.5kg
£6.49£4.33 / kg
6kg
Was £21.96Now£19.99£3.33 / kg
12kg
£32.99£2.75 / kg
Economy Pack: 2 x 12kg
individually priced £65.98Now£61.99£2.58 / kg
Concept for Life Mini Adult
More photos (4)

Concept for Life Mini Adult

(14)

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days
3 Varieties from
 £5.49
1.5kg
£5.49£3.66 / kg
4kg
£13.49£3.37 / kg
Economy Pack: 2 x 4kg
individually priced £26.98Now£22.99£2.87 / kg
Concept for Life Mini Sterilised
More photos (4)

Concept for Life Mini Sterilised

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-3 working days
2 Varieties from
 £4.29
1kg
£4.29£4.29 / kg
4kg (4 x 1kg)
individually priced £17.16Now£12.19£3.05 / kg
Concept for Life Mini Junior
More photos (3)

Concept for Life Mini Junior

(6)

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days
3 Varieties from
 £5.99
1.5kg
£5.99£3.99 / kg
3kg
£9.99£3.33 / kg
Economy Pack: 2 x 3kg
individually priced £19.98Now£17.49£2.91 / kg
Concept for Life Mini Sensitive
More photos (4)

Concept for Life Mini Sensitive

(10)

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-3 working days
1 Varieties from
 £5.49
1.5kg
£5.49£3.66 / kg
Concept for Life Economy Packs
More photos (38)

Concept for Life Economy Packs

(19)

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days
15 Varieties from
 £12.19
Labrador Sterilised (2 x 12kg)
individually priced £81.98Now£75.49£3.15 / kg
Labrador Retriever Adult (2 x 12kg)
individually priced £74.98Now£67.99£2.83 / kg
Golden Retriever Adult (2 x 12kg)
individually priced £79.98Now£67.99£2.83 / kg
Boxer Adult (2 x 12kg)
individually priced £74.98Now£67.99£2.83 / kg
German Shepherd Adult (2 x 12kg)
individually priced £74.98Now£67.99£2.83 / kg
more
Concept for Life Medium Light
More photos (5)

Concept for Life Medium Light

(9)
Save 10%

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days
1 Varieties from
 £32.99
12kgSold out.
£32.99£2.75 / kg
Notify me when available
Concept for Life Mobility Pellets
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Concept for Life Mobility Pellets

(2)

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-3 working days
3 Varieties from
 £25.49
675g
£25.49£37.76 / kg
1100g
£36.49£33.17 / kg
Saver Pack: 2 x 1100g
Was £73.48Now£69.49£31.59 / kg
Concept for Life Mobility Pellets Saver Pack
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Concept for Life Mobility Pellets Saver Pack

(2)

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-3 working days
1 Varieties from
 £69.49
2 x 1100g
Was £73.48Now£69.49£31.59 / kg