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Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

26 products
26 products

On Sale Now

Now when you buy these great value bonus bags of selected Concept for Life Size dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-3 working days
1 Varieties from
  £27.99
1076211.0
Medium Adult (12kg + 1.5kg free!)
£27.99 £2.07 / kg

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get £5 off!

Delivery in 1-3 working days
13 Varieties from
  £22.99
1004539.0
Labrador Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.21
Labrador Sterilised (12kg)
Was £37.99 Now£32.99 £2.75 / kg
1004539.1
Golden Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.2
German Shepherd Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.3
X-Large Adult (12kg)
Was £27.99 Now£22.99 £1.92 / kg

Now when you buy a selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with wholesome, tailored nutrition, you'll get a 200g bag of Barkoo Lamb Mini Bones dog treats free!

Delivery in 1-3 working days
8 Varieties from
  £4.99
1232024.0
Labrador Retriever Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1232024.4
Golden Retriever Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1232024.7
German Shepherd Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1232024.12
X-Large Puppy (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg
1232024.8
Large Adult (1.5kg)
Was £6.98 Now£4.99 £3.33 / kg

Now when you buy a 1.5kg bag of Concept for Life Large Adult dry dog food, developed to meet the nutritional needs of large breed adult dogs, you'll get another 1.5kg bag extra free!

Delivery in 1-3 working days
1 Varieties from
  £4.99
1233426.0
2 x 1.5kg
Was £9.98 Now£4.99 £1.66 / kg

Dry Food

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-3 working days
3 Varieties from
  £3.49
1134481.0
1kg
£3.49 £3.49 / kg
1134481.2
12kg
£37.99 £3.17 / kg
1134481.3
Economy Pack: 2 x 12kg
individually priced £75.98 Now£69.99 £2.92 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-3 working days
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
Was £19.99 Now£18.99 £3.16 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
2 Varieties from
  £27.99
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days
2 Varieties from
  £4.99
648857.0
1.5kg
Sold out.
£4.99 £3.33 / kg
Notify me when available
648857.1
12kg
£27.99 £2.33 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days
2 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-3 working days
4 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.7
12kg
£27.99 £2.33 / kg
561277.8
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561337.5
12kg
£29.99 £2.50 / kg
561337.7
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days
2 Varieties from
  £27.99
561280.9
12kg
£27.99 £2.33 / kg
561280.10
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-3 working days
3 Varieties from
  £3.49
1134468.2
1kg
£3.49 £3.49 / kg
1134468.0
12kg
£29.99 £2.50 / kg
1134468.1
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days
2 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561339.6
12kg
£29.99 £2.50 / kg
561339.7
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days
2 Varieties from
  £29.99
561340.5
12kg
£29.99 £2.50 / kg
561340.6
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-3 working days
2 Varieties from
  £3.49
1129976.0
1kg
£3.49 £3.49 / kg
1129976.1
4kg (4 x 1kg)
individually priced £13.96 Now£12.99 £3.25 / kg

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561341.4
1.5kg
£4.99 £3.33 / kg
561341.5
3kg
£8.99 £3.00 / kg
561341.6
Economy Pack: 2 x 3kg
individually priced £17.98 Now£16.99 £2.83 / kg

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-3 working days
3 Varieties from
  £4.99
561342.4
1.5kg
£4.99 £3.33 / kg
561342.5
3kg
£9.49 £3.16 / kg
561342.6
Economy Pack: 2 x 3kg
individually priced £18.98 Now£17.99 £3.00 / kg

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days
12 Varieties from
  £12.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.27
Labrador Sterilised (2 x 12kg)
individually priced £75.98 Now£69.99 £2.92 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.16
X-Large Adult (2 x 12kg)
individually priced £55.98 Now£49.99 £2.08 / kg
561422.29
Large Adult: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-3 working days
1 Varieties from
  £12.99
945940.0
4kg
Sold out.
£12.99 £3.25 / kg
Notify me when available

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days
2 Varieties from
  £4.99
561283.7
1.5kg
Sold out.
£4.99 £3.33 / kg
Notify me when available
561283.5
4kg
Sold out.
£11.99 £3.00 / kg
Notify me when available

All prices include tax. , Additional shipping costs may apply.