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Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

1 - 24 of 29 products
1 - 24 of 29 products
1 - 24 of 29 products
Concept for Life Labrador Retriever Adultzooplus choice

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Concept for Life Labrador Retriever Adult

Rating: 5/5(19)
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Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£40.99
£3.42 / kg
£38.94
Economy Pack: 2 x 12kg
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Concept for Life Mini Sensitive

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Concept for Life Mini Sensitive

Rating: 5/5(10)
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Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
4kg
£14.99
£3.75 / kg
£14.24
Economy Pack: 2 x 4kg
individually priced £29.98
Now £27.49
£3.44 / kg
£26.12

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4 x 1kg/1.5kg Concept for Life Dry Dog Food - Special Price!*

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Special Price!

4 x 1kg/1.5kg Concept for Life Dry Dog Food - Special Price!*new

Rating: 5/5(201)
Special Price!

Now when you buy selected 4 x 1kg/1.5kg bags of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-2 working days
12 Varieties from
 £13.09
Mini Sterilised (4 x 1kg)
Was £17.16
Now £13.09
£3.27 / kg
Mini Adult (4 x 1.5kg)
Was £25.96
Now £21.89
£3.65 / kg
Medium Adult (4 x 1.5kg)
Was £25.96
Now £21.89
£3.65 / kg
Medium Sensitive (4 x 1.5kg)
Was £25.96
Now £21.89
£3.65 / kg
Medium Sterilised (4 x 1kg)
Was £17.16
Now £13.09
£3.27 / kg
Concept for Life Medium Senior

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Concept for Life Medium Senior

Rating: 4/5(11)
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Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.79
£3.97 / kg
£22.60
12kg
£41.99
£3.50 / kg
£39.89
Economy Pack: 2 x 12kg
individually priced £83.98
Now £80.99
£3.37 / kg
£76.94
Concept for Life Boxer Adult

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Concept for Life Boxer Adult

Rating: 4/5(9)
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Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-2 working days
4 Varieties from
 £7.99
1.5kg
£7.99
£5.33 / kg
£7.59
6kg
individually priced £31.96
Now £29.49
£4.92 / kg
£28.02
12kg
£45.99
£3.83 / kg
£43.69
Economy Pack: 2 x 12kg
individually priced £91.98
Now £88.99
£3.71 / kg
£84.54
Concept for Life Medium Junior

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Concept for Life Medium Junior

Rating: 5/5(8)
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Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-2 working days
5 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.79
£3.97 / kg
£22.60
12kg
£41.49
£3.46 / kg
£39.42
12kg + 1.5kg Free!
£41.49
£3.07 / kg
Economy Pack: 2 x 12kg
individually priced £82.98
Now £79.99
£3.33 / kg
£75.99
13.5kg Concept for Life Dry Dog Food Bonus Bag - 12kg + 1.5kg Extra Free!*

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12kg + 1.5kg Free!

13.5kg Concept for Life Dry Dog Food Bonus Bag - 12kg + 1.5kg Extra Free!*

Rating: 5/5(36)
12kg + 1.5kg Free!

Now when you buy selected great value 13.5kg bag of Concept for Life dry dog food, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-2 working days
3 Varieties from
 £38.99
Medium Adult (12 + 1.5kg Free!)
£38.99
£2.89 / kg
Large Adult (12 + 1.5kg Free!)
Was £43.79
Now £38.99
£2.89 / kg
Medium Junior (12 + 1.5kg Free!)
Was £46.59
Now £41.49
£3.07 / kg
Concept for Life X-Large Junior

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Concept for Life X-Large Junior

Rating: 4/5(10)
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Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.79
£3.97 / kg
£22.60
12kg
£41.99
£3.50 / kg
£39.89
Economy Pack: 2 x 12kg
individually priced £83.98
Now £80.99
£3.37 / kg
£76.94
Concept for Life Mobility Pellets

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Concept for Life Mobility Pellets

Rating: 5/5(2)
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Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-2 working days
3 Varieties from
 £26.99
675g
£26.99
£39.99 / kg
£25.64
1100g
£39.99
£36.35 / kg
£37.99
Saver Pack: 2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14
Concept for Life Large Adultzooplus choice

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Concept for Life Large Adult

Rating: 5/5(18)
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High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-2 working days
5 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.79
£3.97 / kg
£22.60
12kg
£38.99
£3.25 / kg
£37.04
12kg + 1.5kg Free!
£38.99
£2.89 / kg
Economy Pack: 2 x 12kg
individually priced £77.98
Now £74.99
£3.12 / kg
£71.24
Concept for Life French Bulldog Adult

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Concept for Life French Bulldog Adult

Rating: 5/5(13)
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Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£16.99
£4.25 / kg
£16.14
Economy Pack: 2 x 4kg
individually priced £33.98
Now £31.49
£3.94 / kg
£29.92
Concept for Life Medium Adult

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Concept for Life Medium Adult

Rating: 4/5(22)
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
individually priced £25.96
Now £23.79
£3.97 / kg
£22.60
12kg + 1.5kg Free!
£38.99
£2.89 / kg
12kg

Sold out

£38.99
£3.25 / kg
£37.04
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Concept for Life Mini Senior

More photos (3)

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Concept for Life Mini Senior

Rating: 5/5(12)
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Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
3kg
individually priced £12.98
Now £12.49
£4.16 / kg
£11.87
Economy Pack: 2 x 3kg
individually priced £24.98
Now £20.99
£3.50 / kg
£19.94
Concept for Life Mini Adult

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Concept for Life Mini Adult

Rating: 5/5(14)
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Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
4kg
£13.99
£3.50 / kg
£13.29
Economy Pack: 2 x 4kg
individually priced £27.98
Now £25.99
£3.25 / kg
£24.69
Concept for Life Large Seniorzooplus choice

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Concept for Life Large Senior

Rating: 5/5(14)
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High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
12kg
£41.99
£3.50 / kg
£39.89
Economy Pack: 2 x 12kg
individually priced £83.98
Now £80.99
£3.37 / kg
£76.94
Concept for Life Labrador Sterilised

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Concept for Life Labrador Sterilised

Not Rated
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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
4 Varieties from
 £5.49
1kg
£5.49
£5.49 / kg
£5.22
4kg
individually priced £21.96
Now £19.79
£4.95 / kg
£18.80
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
Concept for Life German Shepherd Adult

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Concept for Life German Shepherd Adult

Rating: 4/5(15)
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Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£40.99
£3.42 / kg
£38.94
Economy Pack 2 x 12kg
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Concept for Life Mini Junior

More photos (3)

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Concept for Life Mini Junior

Rating: 5/5(6)
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High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
3kg
individually priced £12.98
Now £11.29
£3.76 / kg
£10.73
Economy Pack: 2 x 3kg
individually priced £22.58
Now £18.79
£3.13 / kg
£17.85
Concept for Life Golden Retriever Adultzooplus choice

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Concept for Life Golden Retriever Adult

Rating: 5/5(8)
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Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
2 Varieties from
 £40.99
12kg
£40.99
£3.42 / kg
£38.94
Economy Pack: 2 x 12kg
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Concept for Life X-Large Adult

More photos (4)

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Concept for Life X-Large Adult

Rating: 5/5(6)
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Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
3 Varieties from
 £6.49
1.5kg
£6.49
£4.33 / kg
£6.17
12kg
£38.99
£3.25 / kg
£37.04
Economy Pack: 2 x 12kg
individually priced £77.98
Now £74.99
£3.12 / kg
£71.24
Concept for Life Mini Sterilised

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Concept for Life Mini Sterilised

Not Rated
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Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-2 working days
2 Varieties from
 £4.29
1kg
£4.29
£4.29 / kg
£4.08
4kg (4 x 1kg)
individually priced £17.16
Now £14.99
£3.75 / kg
£14.24
Concept for Life Large Light

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Concept for Life Large Light

Rating: 5/5(9)
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A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-2 working days
2 Varieties from
 £44.99
12kg
£44.99
£3.75 / kg
£42.74
Economy Pack: 2 x 12kg
individually priced £89.98
Now £86.99
£3.62 / kg
£82.64
Concept for Life Economy Packs

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Concept for Life Economy Packs

Rating: 5/5(19)
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
23 Varieties from
 £14.99
Labrador Sterilised (2 x 12kg)
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
Labrador Retriever Adult (2 x 12kg)
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Golden Retriever Adult (2 x 12kg)
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Boxer Adult (2 x 12kg)
individually priced £91.98
Now £88.99
£3.71 / kg
£84.54
German Shepherd Adult (2 x 12kg)
individually priced £81.98
Now £78.99
£3.29 / kg
£75.04
Concept for Life Large Sensitive

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Concept for Life Large Sensitive

Rating: 5/5(10)
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High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-2 working days
3 Varieties from
 £6.49
12kg
£44.99
£3.75 / kg
£42.74
Economy Pack: 2 x 12kg
individually priced £89.98
Now £86.99
£3.62 / kg
£82.64
1.5kg

Sold out

£6.49
£4.33 / kg
£6.17
Notify me when available

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