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Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

1 - 24 of 30 products
1 - 24 of 30 products
1 - 24 of 30 products
12kg Concept for Life Dry Dog Food - 10 + 2kg Free! *

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2kg Free!

12kg Concept for Life Dry Dog Food - 10 + 2kg Free! *

Rating: 5/5(153)
2kg Free!

Now when you buy selected 12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll only pay for 10kg, that's 2kg Free!

Delivery in 1-2 working days
18 Varieties from
 £37.09
Boxer Adult (12kg)
Was £51.49
Now £42.89
£3.57 / kg
Labrador Sterilised (12kg)
Was £50.99
Now £42.49
£3.54 / kg
Large Adult (12kg)
Was £44.49
Now £37.09
£3.09 / kg
Medium Sterilised (12kg)
Was £48.49
Now £40.39
£3.37 / kg
Medium Adult (12kg)
Was £44.49
Now £37.09
£3.09 / kg
Concept for Life Labrador Sterilised

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Concept for Life Labrador Sterilised

Not Rated
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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
4 Varieties from
 £5.99
1kg
£5.99
£5.99 / kg
£5.69
4kg
individually priced £23.96
Now £21.49
£5.37 / kg
£20.42
12kg
£50.99
£4.25 / kg
£48.44
Economy Pack: 2 x 12kg
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57

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Concept for Life French Bulldog Adult

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Concept for Life French Bulldog Adult

Rating: 5/5(14)
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Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
4kg
£17.99
£4.50 / kg
£17.09
Economy Pack: 2 x 4kg
individually priced £35.98
Now £33.49
£4.19 / kg
£31.82
Concept for Life Boxer Adult

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Concept for Life Boxer Adult

Rating: 4/5(10)
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Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-2 working days
4 Varieties from
 £8.99
1.5kg
£8.99
£5.99 / kg
£8.54
6kg
individually priced £35.96
Now £33.49
£5.58 / kg
£31.82
12kg
£51.49
£4.29 / kg
£48.92
Economy Pack: 2 x 12kg
individually priced £102.98
Now £99.49
£4.15 / kg
£94.52
Concept for Life X-Large Adult

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Concept for Life X-Large Adult

Rating: 5/5(6)
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Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59
1.5kg Concept for Life Dry Dog Food - Special Price! *

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Special Price!

1.5kg Concept for Life Dry Dog Food - Special Price! *new

Not Rated
Special Price!

Now when you buy selected 1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-2 working days
4 Varieties from
 £6.69
Medium Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
Large Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
X-Large Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
Mini Junior (1.5kg)
Was £7.99
Now £7.19
£4.79 / kg
Concept for Life Large Junior

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Concept for Life Large Junior

Rating: 5/5(15)
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Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£50.49
£4.21 / kg
£47.97
Economy Pack: 2 x 12kg
individually priced £100.98
Now £97.49
£4.06 / kg
£92.62
Concept for Life German Shepherd Adult

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Concept for Life German Shepherd Adult

Rating: 4/5(15)
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Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Concept for Life Mini Sterilised

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Concept for Life Mini Sterilised

Not Rated
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Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-2 working days
2 Varieties from
 £4.29
1kg
£4.29
£4.29 / kg
£4.08
4kg (4 x 1kg)
individually priced £17.16
Now £14.99
£3.75 / kg
£14.24
Concept for Life Mobility Pellets

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Concept for Life Mobility Pellets

Rating: 5/5(2)
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Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-2 working days
3 Varieties from
 £26.99
675g
£26.99
£39.99 / kg
£25.64
1100g
£39.99
£36.35 / kg
£37.99
Saver Pack: 2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14
Concept for Life Large Adultzooplus choice

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Concept for Life Large Adult

Rating: 5/5(20)
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High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-2 working days
5 Varieties from
 £1.49
100g
£1.49
£14.90 / kg
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69
Concept for Life Mini Adultzooplus choice

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Concept for Life Mini Adult

Rating: 5/5(14)
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Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£19.49
£4.87 / kg
£18.52
Economy Pack: 2 x 4kg
individually priced £38.98
Now £36.49
£4.56 / kg
£34.67
Concept for Life X-Large Junior

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Concept for Life X-Large Junior

Rating: 4/5(10)
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Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.99
£4.00 / kg
£45.59
Economy Pack: 2 x 12kg
individually priced £95.98
Now £92.99
£3.87 / kg
£88.34
Concept for Life Large Seniorzooplus choice

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Concept for Life Large Senior

Rating: 5/5(14)
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High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44
Concept for Life Large Sensitive

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Concept for Life Large Sensitive

Rating: 5/5(10)
zooplus Repeat

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39
Concept for Life Medium Adult

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Concept for Life Medium Adult

Rating: 4/5(22)
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69
Concept for Life Mini Sensitive

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Concept for Life Mini Sensitive

Rating: 5/5(10)
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Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 £8.99
1.5kg
£8.99
£5.99 / kg
£8.54
4kg
£20.99
£5.25 / kg
£19.94
Economy Pack: 2 x 4kg
individually priced £41.98
Now £39.49
£4.94 / kg
£37.52
Concept for Life Large Lightzooplus choice

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Concept for Life Large Light

Rating: 5/5(9)
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A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39
Concept for Life Mobility Pellets Saver Pack

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Concept for Life Mobility Pellets Saver Pack

Rating: 5/5(2)
zooplus Repeat

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-2 working days
1 Varieties from
 £76.99
2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14
Concept for Life Medium Sterilised

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Concept for Life Medium Sterilised

Rating: 5/5(1)
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Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
4 Varieties from
 £4.79
1kg
£4.79
£4.79 / kg
£4.55
4kg
individually priced £19.16
Now £16.99
£4.25 / kg
£16.14
12kg
£48.49
£4.04 / kg
£46.07
Economy Pack: 2 x 12kg
individually priced £96.98
Now £93.99
£3.92 / kg
£89.29
Concept for Life Golden Retriever Adultzooplus choice

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Concept for Life Golden Retriever Adult

Rating: 4/5(9)
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Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Concept for Life Medium Senior

More photos (5)

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Concept for Life Medium Senior

Rating: 4/5(11)
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Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44
Concept for Life Medium Light

More photos (5)

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Concept for Life Medium Light

Rating: 5/5(9)
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High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-2 working days
2 Varieties from
 £47.49
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39
Concept for Life Mini Junior

More photos (3)

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Concept for Life Mini Junior

Rating: 5/5(7)
zooplus Repeat

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-2 working days
3 Varieties from
 £7.99
1.5kg
£7.99
£5.33 / kg
£7.59
3kg
individually priced £15.98
Now £14.99
£5.00 / kg
£14.24
Economy Pack: 2 x 3kg
individually priced £31.96
Now £28.99
£4.83 / kg
£27.54

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