Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life. Concept for Life – tailored nutrition for your dog.
Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get €5 off!
Now when you buy 3 x 1kg/1.5kg bags of selected Concept for Life dry dog/puppy food, you'll only pay for the price of 2 - that's 1 bag free!
Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.
Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.
Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.
Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.
Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.
Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat
Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.
Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.
High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.
Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.
High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.
High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.
A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.
Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.
Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.
High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.
High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.
Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.
Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.
High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.
Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.
High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!