Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

25 - 32 of 32 products
25 - 32 of 32 products
25 - 32 of 32 products

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
3 Varieties from
 £4.79
1kg
£4.79
£4.79 / kg
£4.55
12kg
£48.49
£4.04 / kg
£46.07
Economy Pack: 2 x 12kg
individually priced £96.98
Now £93.99
£3.92 / kg
£89.29

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.99
£3.75 / kg
£42.74
Economy Pack: 2 x 12kg
individually priced £89.98
Now £86.99
£3.62 / kg
£82.64

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
24 Varieties from
 £14.99
Labrador Sterilised (2 x 12kg)
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57
Labrador Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Golden Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Boxer Adult (2 x 12kg)
individually priced £102.98
Now £99.49
£4.15 / kg
£94.52
German Shepherd Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
2 x 1.5kg
individually priced £14.98
Now £13.99
£4.66 / kg
£13.29
Economy Pack: 4 x 1.5kg
individually priced £29.96
Now £26.99
£4.50 / kg
£25.64