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Soft & Semi Moist Dog Treats

Soft dog treats are gentle, easy to chew, and may be preferred by owners of dogs with sensitive gums or dental challenges. At zooplus, you'll find a wide range of soft and semi-moist options, from soft biscuits to chewy meat strips, including grain-free, low-fat, and single-protein treats to suit every dietary need. Whether you're using them for training, rewarding your puppy, or simply treating your dog, there's a soft treat for every occasion.

1 - 48 of 75 products
1 - 48 of 75 products
1 - 48 of 75 products
product items have been changed
Offer ends soonzooplus choice
Rocco Cubes Duck & Fish. Dog snacks in cube shape, resealable packaging. Text: The smart reward!
3 options
Individually
£9.16
£7.99
£13.32 / kg
£7.59
Rating: 5/5(47)
zooplus Repeat
Offer ends soon
Rocco Sticks with beef, soft and easy to portion. Packaging shows brown snack sticks and a black and white dog.
4 options
£1.99
£16.58 / kg
£1.89
Rating: 5/5(12)
zooplus Repeat

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Offer ends soonzooplus choice
Rocco Cubes Duck & Fish. Dog snacks in cube shape, resealable packaging. Text: The smart reward!
3 options
£2.29
£15.27 / kg
£2.18
Rating: 5/5(47)
zooplus Repeat
Offer ends soon
Rocco Sticks with beef, soft and easy to portion. Packaging shows brown snack sticks and a black and white dog.
4 options
£1.99
£16.58 / kg
£1.89
Rating: 5/5(12)
zooplus Repeat
Offer ends soon
Purizon Snacks Duck with Fish, 100% meat, fish & liver, gently freeze-dried, for adult dogs, 100 g.
2 options
Individually
£17.97
£15.99
£53.30 / kg
Rating: 5/5(4)
Offer ends soon
Purizon Snacks Mix for adult dogs, freeze-dried, with chicken, lamb, beef and fish, 100% meat, fish and liver, 100 g, grain-free.
2 options
Individually
£17.97
£15.99
£53.30 / kg
£15.19
Rating: 5/5(3)
zooplus Repeat
Offer ends soon
Scrumbles gut friendly dog treats, salmon softies, training treats, 90g pack. Image shows illustrated dogs and a treat biscuit.
2 options
Individually
£23.92
£22.49
£31.24 / kg
Rating: 5/5(3)
Offer ends soon
Rocco Sticks with beef, soft and easy to portion. Packaging shows brown snack sticks and a black and white dog.
4 options
£1.99
£16.58 / kg
£1.89
Rating: 5/5(12)
zooplus Repeat
Offer ends soon
Royal Canin Digestion Chews adult supplements, supports digestive health and balanced gut microbiota, prebiotics and postbiotics, 84% of owners are satisfied, 40 pieces, 160g.
2 options
RRP*
£11.03
£8.69
£54.31 / kg
£8.26
Not Rated
zooplus Repeat
Offer ends soon
Scrumbles gut friendly dog treats, chicken and duck softies, training treats, 90g pack. Image shows illustrations of various dogs on the packaging.
2 options
£2.99
£33.22 / kg
Not Rated
Offer ends soon
Three packs of Purizon Snacks Beef with Chicken, 100% meat & liver, gently freeze-dried, for adult dogs, 100g each. Large red percentage discount symbol shown.
3 options
Individually
£17.97
£15.99
£53.30 / kg
£15.19
Rating: 5/5(4)
zooplus Repeat
Offer ends soon
Forthglade treats, grain free, salmon with herring natural soft bites, 90g. Every pack supports the National Trust. In association with National Trust.
2 options
RRP*
£2.50
£2.49
£27.67 / kg
£2.37
Not Rated
zooplus Repeat
Offer ends soon
Plant based, plastic free Scrumbles Softies training treats, 90g. Good inside out.
2 options
Individually
£23.92
£22.49
£31.24 / kg
Not Rated
Offer ends soon
Forthglade treats, grain free, chicken with duck natural soft bites, 90g. Every pack supports the National Trust. In association with National Trust.
2 options
RRP*
£2.50
£2.49
£27.67 / kg
£2.37
Not Rated
zooplus Repeat
Offer ends soon
Forthglade treats, grain free, salmon with herring natural soft bites, 90g. Every pack supports the National Trust. In association with National Trust.
2 options
Individually
£19.92
£18.59
£25.82 / kg
£17.66
Not Rated
zooplus Repeat
Offer ends soon
Lamb with mint soft baked training treats, approx 75 mini bites. Gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free compostable packaging.
2 options
£3.19
£31.90 / kg
Rating: 5/5(1)
Offer ends soon
Purizon Snacks Mix for adult dogs, freeze-dried, with chicken, lamb, beef and fish, 100% meat, fish and liver, 100 g, grain-free.
2 options
£5.99
£59.90 / kg
£5.69
Rating: 5/5(3)
zooplus Repeat
Offer ends soon
Assorted packs and box of Naturediet Feel Good soft baked training treats in chicken with parsley, turkey with salmon, and lamb with mint flavours. Box contains 8 x 100g packs.
£25.29
£31.61 / kg
Not Rated
Individually
£17.38
£15.99
£49.97 / kg
£15.19
Not Rated
zooplus Repeat
Offer ends soon
Briantos Strips, grain-free recipe, with plenty of chicken, tender and tasty, no artificial colours or flavours, 140 g.
2 options
Individually
£3.38
£2.99
£10.68 / kg
£2.84
Not Rated
zooplus Repeat
Offer ends soon
Purizon Snacks Duck with Fish, 100% meat, fish & liver, gently freeze-dried, for adult dogs, 100 g.
2 options
£5.99
£59.90 / kg
Rating: 5/5(4)
Offer ends soon
Scrumbles gut friendly dog treats, salmon softies, training treats, 90g pack. Image shows illustrated dogs and a treat biscuit.
2 options
£2.99
£33.22 / kg
Rating: 5/5(3)
Offer ends soon
Royal Canin Skin & Coat Chews adult supplements, helps maintain skin and coat health, with omega-3/6 fatty acids and vitamins, 86% of owners are satisfied, 60 pieces, 240g.
2 options
£14.39
£59.96 / kg
Not Rated
£2.99
£14.95 / kg
Not Rated
Offer ends soon
Grain free meaty nibbles with 75% chicken and liver, natural ingredients, 70g pack. Product name: Forthglade Rewards Meaty Nibbles chicken with liver.
2 options
£3.19
£45.57 / kg
£3.03
Not Rated
zooplus Repeat
Offer ends soon
Lamb with mint soft baked training treats, approx 75 mini bites. Gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free compostable packaging.
2 options
Individually
£25.52
£24.09
£30.11 / kg
Rating: 5/5(1)
Offer ends soon
Turkey with salmon soft baked training treats, approx. 75 mini bites, gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free packaging.
2 options
£2.99
£29.90 / kg
Not Rated
Offer ends soon
Naturediet Feel Good Chicken with Parsley soft baked training treats, gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free, biodegradable packaging.
2 options
Individually
£23.92
£22.49
£28.11 / kg
Not Rated
Offer ends soon
Grain free meaty nibbles with 75% chicken and liver, natural ingredients, 70g pack. Product name: Forthglade Rewards Meaty Nibbles chicken with liver.
2 options
Individually
£12.76
£11.49
£41.04 / kg
£10.92
Not Rated
zooplus Repeat
Offer ends soon
Three packs of Purizon Snacks Beef with Chicken, 100% meat & liver, gently freeze-dried, for adult dogs, 100g each. Large red percentage discount symbol shown.
3 options
Individually
£17.97
£15.99
£53.30 / kg
Rating: 5/5(4)
Offer ends soon
Plant based, plastic free Scrumbles Softies training treats, 90g. Good inside out.
2 options
£2.99
£33.22 / kg
Not Rated
Offer ends soon
Turkey with salmon soft baked training treats, approx. 75 mini bites, gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free packaging.
2 options
Individually
£23.92
£22.49
£28.11 / kg
Not Rated
Offer ends soon
Forthglade treats, grain free, chicken with duck natural soft bites, 90g. Every pack supports the National Trust. In association with National Trust.
2 options
Individually
£19.92
£17.79
£24.71 / kg
£16.90
Not Rated
zooplus Repeat
Offer ends soon
Grain free fishy bites with 75% salmon and dill, natural ingredients, 70g pack.
2 options
Individually
£15.96
£14.59
£52.11 / kg
£13.86
Rating: 5/5(1)
zooplus Repeat
Offer ends soon
Naturediet Feel Good Chicken with Parsley soft baked training treats, gentle digestion, only natural ingredients, grain free recipe, environmentally kind, plastic free, biodegradable packaging.
2 options
£2.99
£29.90 / kg
Not Rated
Individually
£28.78
£27.39
£57.06 / kg
Not Rated
Offer ends soon
Scrumbles gut friendly dog treats, chicken and duck softies, training treats, 90g pack. Image shows illustrations of various dogs on the packaging.
2 options
Individually
£23.92
£22.49
£31.24 / kg
Not Rated
Offer ends soon
Grain free fishy bites with 75% salmon and dill, natural ingredients, 70g pack.
2 options
£3.99
£57.00 / kg
£3.79
Rating: 5/5(1)
zooplus Repeat
Offer ends soon
Whimzees Wellness Daily Dental Treats, XS for dogs 2-7kg, 56 pieces, hypoallergenic, gluten-free, with parsley, supports dental health, fresh breath, gentle for older dogs.
6 options
£11.89
£28.31 / kg
Not Rated
Offer ends soon
Whimzees Wellness Daily Dental Treats, XS for dogs 2-7kg, 56 pieces, hypoallergenic, gluten-free, with parsley, supports dental health, fresh breath, gentle for older dogs.
6 options
£11.89
£28.31 / kg
Not Rated
Offer ends soon
Whimzees Wellness Daily Dental Treats, XS for dogs 2-7kg, 56 pieces, hypoallergenic, gluten-free, with parsley, supports dental health, fresh breath, gentle for older dogs.
6 options
£11.89
£28.31 / kg
Not Rated
Offer ends soon
Forthglade Meaty Bites chicken and apple, 75% chicken, grain free, natural ingredients, 70g pack
2 options
£4.89
£69.86 / kg
£4.65
Not Rated
zooplus Repeat
Individually
£23.78
£22.39
£26.65 / kg
Not Rated
Individually
£23.78
£22.39
£26.65 / kg
Not Rated
Individually
£23.78
£22.39
£26.65 / kg
Not Rated
Offer ends soon
Briantos Strips, grain-free recipe, with plenty of chicken, tender and tasty, no artificial colours or flavours, 140 g.
2 options
£1.69
£12.07 / kg
£1.61
Not Rated
zooplus Repeat
Offer ends soon
Forthglade Meaty Bites chicken and apple, 75% chicken, grain free, natural ingredients, 70g pack
2 options
Individually
£19.56
£18.19
£64.96 / kg
£17.28
Not Rated
zooplus Repeat

Which dogs benefit most from soft dog treats?

Every dog is unique, and their treats should reflect their individual needs. Soft dog treats, chewy dog treats, and soft biscuits for dogs may be a good fit for:

  1. Puppies and seniors: Soft biscuits for dogs can be gentler on developing teeth and older dogs’ sensitive gums and teeth.
  2. Small breeds: Since traditional dog biscuits tend to be hard on smaller teeth, smaller, chewy dog treats and soft dog cookies suit smaller breeds.
  3. Dogs in training: Semi-moist options and soft chews are quick to eat, helping maintain focus and flow.

Tip: Trial packs or dog treat bundles can help you discover the best fit for your dog. Your vet can also provide advice tailored to your dog’s age, breed, and feeding plan.

Which dogs benefit most from soft dog treats?

Every dog is unique, and their treats should reflect their individual needs. Soft dog treats, chewy dog treats, and soft biscuits for dogs may be a good fit for:

  1. Puppies and seniors: Soft biscuits for dogs can be gentler on developing teeth and older dogs’ sensitive gums and teeth.
  2. Small breeds: Since traditional dog biscuits tend to be hard on smaller teeth, smaller, chewy dog treats and soft dog cookies suit smaller breeds.
  3. Dogs in training: Semi-moist options and soft chews are quick to eat, helping maintain focus and flow.

Tip: Trial packs or dog treat bundles can help you discover the best fit for your dog. Your vet can also provide advice tailored to your dog’s age, breed, and feeding plan.

What are the pros and cons of soft dog treats?

Soft dog treats have a unique texture and composition, so they’re ideal in many situations. However, here is a short guide of things to consider: 

Pros

Gentle on teeth, may suit puppies or old dogs

Cons

Can be sticky or leave residue 

Pros

Fast to chew, may suit dogs in training

Cons

Some can be higher in calories, so monitor portion size

Pros

Highly palatable, may suit picky eaters

Cons

May contain more moisture and need airtight storage

Pros
Cons

Gentle on teeth, may suit puppies or old dogs

Can be sticky or leave residue 

Fast to chew, may suit dogs in training

Some can be higher in calories, so monitor portion size

Highly palatable, may suit picky eaters

May contain more moisture and need airtight storage

Tip: Since different treats serve different purposes, consider combining soft dog treats with harder snacks. While soft dog treats may work well for training or concealing medications, harder chews and toys can help support natural chewing behaviour, play, and enrichment. 

What are the pros and cons of soft dog treats?

Soft dog treats have a unique texture and composition, so they’re ideal in many situations. However, here is a short guide of things to consider: 

Pros

Gentle on teeth, may suit puppies or old dogs

Cons

Can be sticky or leave residue 

Pros

Fast to chew, may suit dogs in training

Cons

Some can be higher in calories, so monitor portion size

Pros

Highly palatable, may suit picky eaters

Cons

May contain more moisture and need airtight storage

Pros
Cons

Gentle on teeth, may suit puppies or old dogs

Can be sticky or leave residue 

Fast to chew, may suit dogs in training

Some can be higher in calories, so monitor portion size

Highly palatable, may suit picky eaters

May contain more moisture and need airtight storage

Tip: Since different treats serve different purposes, consider combining soft dog treats with harder snacks. While soft dog treats may work well for training or concealing medications, harder chews and toys can help support natural chewing behaviour, play, and enrichment. 

Are soft dog treats as good for training as crunchy treats?

Soft treats and soft biscuits for dogs are a good option for training because dogs can eat them faster, keeping training sessions smooth, maintaining concentration, and fostering progress.

Are soft dog treats as good for training as crunchy treats?

Soft treats and soft biscuits for dogs are a good option for training because dogs can eat them faster, keeping training sessions smooth, maintaining concentration, and fostering progress.

Are soft dog treats and chews helpful for dental care?

While they’re not designed to reduce plaque, some owners combine soft chews with harder dental chews are part of a general oral routine. Always consult your vet for specific advice.

Are soft dog treats and chews helpful for dental care?

While they’re not designed to reduce plaque, some owners combine soft chews with harder dental chews are part of a general oral routine. Always consult your vet for specific advice.

Are soft chews easier for older dogs to manage?

Yes, soft dog treats and chews are often easier for older dogs to manage, especially if they have dental sensitivity or missing teeth. Always choose treats appropriate for your dog’s chewing habits, consult your vet if you're unsure, and learn about the right food for senior dogs if needed. 

Are soft chews easier for older dogs to manage?

Yes, soft dog treats and chews are often easier for older dogs to manage, especially if they have dental sensitivity or missing teeth. Always choose treats appropriate for your dog’s chewing habits, consult your vet if you're unsure, and learn about the right food for senior dogs if needed.