Cat Pastes

Pastes are a soft, lickable format of cat treat that many cats enjoy. Unlike dry or crunchy options, pastes are creamy and easy to serve, making them popular with picky eaters or cats that struggle with chewing. They come in a variety of flavours such as chicken, beef, seafood or malt, and some contain added vitamins or taurine.

Thanks to their texture, pastes are often used to:

• Encourage lickingfor comfort in stressful moments
• Add moisture to your cat’s daily feeding routine
• Help conceal pills or medication (ask your vet first)
• Introduce new flavours to fussy eaters

Tip: Always check the calorie content on the label. Low-calorie cat paste treats can be a useful addition to diet foods for overweight cats.

Before choosing a cat paste treat, consider your cat’s age, health status, and preferences, as well as what you would like to see change. Different products focus on different needs. Some are formulated with added fibre, which owners often choose as part of their cat’s grooming routine, especially for long-haired breeds.

Here are some factors to keep in mind:

• Ingredients: Look for high-quality meat or fish sources and avoid artificial colours or fillers. Some pastes include taurine, essential vitamins, or omega-3 oils.
• Flavour: Most cats enjoy familiar favourites like chicken or malt, but some pastes offer more unusual flavours like salmon or cheese.
• Texture: Some pastes are thicker, and others are liquid. Try a few to find your cat’s preference.
• Usage: If you're using meat paste to deliver medication, always consult your vet first.

A cat paste treat is a soft, lickable snack that comes in a tube or pouch. Malt paste is a specific variety often chosen by owners whose cats are prone to hairballs or those with specific dietary preferences.

Most pastes can be offered directly from the tube, applied to a dish, or squeezed onto your cat’s paw. Always follow the instructions and recommended daily amount on the packaging.

Once opened, most cat paste treats should be stored in the fridge and used within a few days. Always check the label for specific guidance on storage and expiry.