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Concept for Life Dry Dog Food


Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

25 products
25 products

On Sale Now

Now when you buy 3 x 1.5kg bags of Concept for Life dry dog food, you'll only pay for the price of 2 - that's one bag free!

Delivery in 1-3 working days...more
15 Varieties from
  £9.49
681299.0
Labrador Retriever Adult (3 x 1.5kg)
Was £14.97 Now£9.49 £2.11 / kg
681299.1
Golden Retriever Adult (3 x 1.5kg)
Was £14.97 Now£9.49 £2.11 / kg
681299.21
German Shepherd Adult (3 x 1.5kg)
Was £14.97 Now£9.49 £2.11 / kg
681299.19
French Bulldog Adult (3 x 1.5kg)
Was £14.97 Now£9.49 £2.11 / kg
681299.20
Boxer Adult (3 x 1.5kg)
Was £14.97 Now£9.49 £2.11 / kg

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get £5 off!

Delivery in 1-3 working days...more
17 Varieties from
  £6.99
1004539.0
Labrador Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.1
Golden Retriever Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.2
German Shepherd Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.16
Boxer Adult (12kg)
Was £32.99 Now£27.99 £2.33 / kg
1004539.14
French Bulldog Adult (4kg)
Was £12.99 Now£7.99 £2.00 / kg

Now when you buy these great value bonus bags of selected Concept for Life Size dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-3 working days...more
4 Varieties from
  £27.99
1076211.3
Large Adult (12kg + 1.5kg free!)
£27.99 £2.07 / kg
1076211.0
Medium Adult (12kg + 1.5kg free!)
£27.99 £2.07 / kg
1076211.1
Large Junior (12kg + 1.5kg free!)
£27.99 £2.07 / kg
1076211.2
Medium Junior (12kg + 1.5kg free!)
£27.99 £2.07 / kg

Concept for Life

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-3 working days...more
22 Varieties from
  £16.99
561422.0
Labrador Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.1
Golden Retriever Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.21
Boxer Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.19
German Shepherd Adult (2 x 12kg)
individually priced £65.98 Now£59.99 £2.50 / kg
561422.20
French Bulldog Adult (2 x 4kg)
individually priced £25.98 Now£24.99 £3.12 / kg

Breed: For specific dog breeds

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561335.0
1.5kg
£4.99 £3.33 / kg
561335.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561335.1
12kg
£32.99 £2.75 / kg
561335.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function & has an adapted calorie content to help maintain ideal weight.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561276.0
1.5kg
£4.99 £3.33 / kg
561276.2
6kg
individually priced £19.96 Now£18.99 £3.16 / kg
561276.1
12kg
£32.99 £2.75 / kg
561276.3
Economy Pack: 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
765953.0
1.5kg
£4.99 £3.33 / kg
765953.1
6kg
Was £19.99 Now£18.99 £3.16 / kg
765953.2
12kg
£32.99 £2.75 / kg
765953.3
Economy Pack 2 x 12kg
individually priced £65.98 Now£59.99 £2.50 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
945940.2
1.5kg
£4.99 £3.33 / kg
945940.0
4kg
£12.99 £3.25 / kg
945940.1
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

X-Large: For XLarge breed dogs (+45kg)

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
648855.0
1.5kg
£4.99 £3.33 / kg
648855.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648855.1
12kg
£27.99 £2.33 / kg
648855.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development and is just right for young XL dogs.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
648857.0
1.5kg
£4.99 £3.33 / kg
648857.1
12kg
£27.99 £2.33 / kg
648857.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has adjusted energy & fat contents to ensure balanced growth.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
648858.0
1.5kg
£4.99 £3.33 / kg
648858.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
648858.1
12kg
£27.99 £2.33 / kg
648858.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Large: For large breed dogs (26-44kg)

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint protection and helps to maintain a healthy weight.

Delivery in 1-3 working days...more
5 Varieties from
  £4.99
561277.0
1.5kg
£4.99 £3.33 / kg
561277.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561277.1
12kg
£27.99 £2.33 / kg
561277.6
12kg + 1.5kg free!
£27.99 £2.07 / kg
561277.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-3 working days...more
5 Varieties from
  £4.99
561336.0
1.5kg
£4.99 £3.33 / kg
561336.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561336.1
12kg
£27.99 £2.33 / kg
561336.5
12kg + 1.5kg free!
£27.99 £2.07 / kg
561336.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561278.0
1.5kg
£4.99 £3.33 / kg
561278.2
6kg
Was £18.99 Now£15.99 £2.67 / kg
561278.1
12kg
£29.99 £2.50 / kg
561278.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561279.1
12kg
£29.99 £2.50 / kg
561279.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561337.1
12kg
£29.99 £2.50 / kg
561337.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Medium: For medium breed dogs (11-25kg)

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-3 working days...more
5 Varieties from
  £4.99
561280.0
1.5kg
£4.99 £3.33 / kg
561280.2
6kg
individually priced £19.96 Now£17.99 £3.00 / kg
561280.1
12kg
£27.99 £2.33 / kg
561280.6
12kg + 1.5kg free!
£27.99 £2.07 / kg
561280.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-3 working days...more
5 Varieties from
  £4.99
561338.0
1.5kg
£4.99 £3.33 / kg
561338.2
6kg
£17.99 £3.00 / kg
561338.1
12kg
£27.99 £2.33 / kg
561338.5
12kg + 1.5kg free!
£27.99 £2.07 / kg
561338.3
Economy Pack: 2 x 12kg
individually priced £55.98 Now£49.99 £2.08 / kg

Suited to the nutritional needs of medium-sized senior dogs aged 7 years and over, this premium, complete dry dog food promotes your dog's vitality and supports healthy bones.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561339.0
1.5kg
£4.99 £3.33 / kg
561339.2
6kg
£18.99 £3.16 / kg
561339.1
12kg
£29.99 £2.50 / kg
561339.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-3 working days...more
4 Varieties from
  £4.99
561282.5
1.5kg
£4.99 £3.33 / kg
561282.6
6kg
£18.99 £3.16 / kg
561282.1
12kg
£29.99 £2.50 / kg
561282.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-3 working days...more
2 Varieties from
  £29.99
561340.1
12kg
£29.99 £2.50 / kg
561340.3
Economy Pack: 2 x 12kg
individually priced £59.98 Now£54.99 £2.29 / kg

Mini: For small breed dogs (up to 10kg)

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
561283.0
1.5kg
£4.99 £3.33 / kg
561283.1
4kg
£11.99 £3.00 / kg
561283.2
Economy Pack: 2 x 4kg
individually priced £23.98 Now£22.99 £2.87 / kg

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
561341.0
1.5kg
£4.99 £3.33 / kg
561341.1
3kg
individually priced £9.98 Now£8.99 £3.00 / kg
561341.2
Economy Pack: 2 x 3kg
individually priced £17.98 Now£16.99 £2.83 / kg

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-3 working days...more
3 Varieties from
  £4.99
561342.0
1.5kg
£4.99 £3.33 / kg
561342.1
3kg
individually priced £9.98 Now£9.49 £3.16 / kg
561342.2
Economy Pack: 2 x 3kg
individually priced £18.98 Now£17.99 £3.00 / kg

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-3 working days...more
2 Varieties from
  £12.99
561284.1
4kg
£12.99 £3.25 / kg
561284.2
Economy Pack: 2 x 4kg
individually priced £25.98 Now£24.99 £3.12 / kg

All prices include tax. , Additional shipping costs may apply.