thrive PremiumPlus Dry Cat Food - Chicken
1.5kg
Grain-free, single-protein dry cat food, with 90% meat content and chicken as the only source of animal protein. This easily digested food is rich in taurine and salmon oil and suitable for all cats....further information
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1.5kgRRP* £15.49
£13.99
£9.33 / kg
£12.59Economy Pack: 2 x 1.5kgIndividually £27.98
£26.59
£8.86 / kg
£23.93RRP* £15.49
£13.99
£9.33 / kg
zooplus RepeatLearn More
- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
- Amend, pause or cancel at any time
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Grain-free, single-protein dry cat food, with 90% meat content and chicken as the only source of animal protein. This easily digested food is rich in taurine and salmon oil and suitable for all cats.
thrive PremiumPlus Dry Cat Food – Chicken is a complete food for cats of all breeds and lifestages. It contains 90% meat, which is an exceptionally high meat content for this type of cat nutrition. The recipe contains everything that you would expect from a premium cat food, without any unnecessary extras, offering your cat an easy to digest and balanced nutrition with premium chicken, sweet potato and potato, as well as essential Omega-3 and Omega-6 fatty acids.thrive PremiumPlus Dry Cat Food – Chicken is completely grain free and contains all of the essential vitamins and minerals that your cat needs, as well as vital taurine, which your cat’s system cannot produce in sufficient quantities by itself.
Cats are true carnivores, so they need to eat foods that provide them with the appropriate meat-based nutrients. Standard cat foods are mainly high in carbohydrate with a lower protein content. thrive PremiumPlus uses modern production technologies and processes to make sure that the protein content of thrive PremiumPlus is noticeably higher than other grain free cat foods (90%). It is also a single protein food product, that only contains protein from chicken.
The food includes a small amount of low-carbohydrate sweet potato or potato to help to bind the animal proteins. All of the ingredients are low in fat, hypoallergenic and very easy to digest – perfect for cats that may have problems digesting grains such as wheat.
thrive PremiumPlus Dry Cat Food – Chicken at a glance:
- Premium complete dry cat food
- With 90% chicken: very high meat content, for optimal protein nutrition
- Single protein cat food: only contains protein from chicken to make the food easy to tolerate
- 100% balanced: with all of the essential vitamins and nutrients that a cat needs to live a long and healthy life
- Easy to digest: contains very little carbohydrate from low-sugar sweet potato and potato varieties, which are only used to bind the proteins
- Grain free: well-tolerated and easy to digest
- Omega-3 and Omega-6: for healthy skin and a shiny coat
- Taurine: promotes good heart and brain function and good eyesight, even in old age
- Free from soya, rice, grains and artificial flavourings, colourings or preservatives
- No GM ingredients
- Suitable for all cat breeds and all ages: perfect at any age – from kittens to seniors.
Ingredients
Go to analytical constituents
Ingredients
Dried chicken (64.5%), fresh chicken (16.5%), chicken fat (6%), sweet potatoes, potatoes, chicken gravy (3%), vitamins and minerals, salmon oil.
Additives
Nutritional additives:
Vitamin A (retinyl acetate) (21,635 IU/kg), vitamin D3 (cholecalciferol) (1,730 IU/kg) vitamin E (alpha-tocopherol acetate) (82 IU/kg), sodium selenite (0.64mg/kg), ferrous sulfate monohydrate (240mg/kg), copper sulphate pentahydrate (19mg/kg), manganese sulfate monohydrate (90mg/kg), zinc sulphate monohydrate (267mg/kg), L-carnitine (480mg/kg), DL-Methionine (1,865mg/kg), taurine (2,385mg/kg).
Dried chicken (64.5%), fresh chicken (16.5%), chicken fat (6%), sweet potatoes, potatoes, chicken gravy (3%), vitamins and minerals, salmon oil.
Additives
Nutritional additives:
Vitamin A (retinyl acetate) (21,635 IU/kg), vitamin D3 (cholecalciferol) (1,730 IU/kg) vitamin E (alpha-tocopherol acetate) (82 IU/kg), sodium selenite (0.64mg/kg), ferrous sulfate monohydrate (240mg/kg), copper sulphate pentahydrate (19mg/kg), manganese sulfate monohydrate (90mg/kg), zinc sulphate monohydrate (267mg/kg), L-carnitine (480mg/kg), DL-Methionine (1,865mg/kg), taurine (2,385mg/kg).
Analytical constituents
| protein | 54.0 % |
| fibre | 1.5 % |
| ash | 10.0 % |
| carbohydrates | 9.5 % |
| calcium | 1.6 % |
| phosphorus | 1.3 % |
| moisture | 7.0 % |
| potassium | 0.71 % |
| sodium | 0.38 % |
| oils and fats | 18.0 % |
| calories that can be burned | 409.0 kcal/100 g |
Feeding guide
Feeding guidelines:
thrive PremiumPlus - Chicken Dry Cat Food is a complete cat food.
No two cats are identical, so the amounts shown are a guide only. Your cat may require a little more or less depending on activity levels and appetite. Fresh drinking water should always be available.
thrive PremiumPlus - Chicken Dry Cat Food is a complete cat food.
| Cat’s weight | Daily feeding amount |
| 2.5kg | 40g |
| 3.5kg | 50g |
| 5kg | 65g |
Feeding Guide from the manufacturer:
No two cats are identical, so the amounts shown are a guide only. Your cat may require a little more or less depending on activity levels and appetite. Fresh drinking water should always be available.
Reviews
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Overall Rating (45)
Latest user reviews
06/03/25|Amin
The best
This is by far the best dry cat food no argument here.
29/11/24|Mel
Good food. Great price.
I’ve feed my boys the thrive wet food since having them and have been trying to find some good quality biscuits to top up.
This has a high meat quanitity and is a really good price.
It last my 2 boys around a month and a half.
27/10/24|Holly
Food is high quality but can cause constipation
Food is high quality and I could immediately see firmer faeces. However after a while it seems to have caused constipation/hairballs which then caused colitis. That is despite mixing this food with another one less rich in chicken. I will continue using but in smaller quantities as it looks like my cats need more fibres in their diet…
09/09/24|Elana
My cat loves it!
My cat (Lola) isn’t particularly fussy but she’s never really enjoyed her biscuits, and she’s always had a sensitive stomach, but she really enjoys her thrive biscuits and since she’s been eating them instead of the stuff you can find in a grocery store her tummy problems are far better (could be a correlation not necessarily a causation ) but very happy with thrive and will recommend it to anyone!
28/08/24|Julie
Stinks but great food
Fussy cat loves it. Has not made her ill and stool has been great too! She’s diabetic and was able to gain much needed weight back and it has helped her stabilise (with the help of insulin too)
30/06/24|Magdalena
Dry food with a twist
My now 10yo boy was addicted to dry food, we went through lots of biscuits from different brands and he got sick, I finally decided to try this brand and am grateful for finding it. I used this food to ween him off dry food and now he only has a couple of hand fulls of it in a week. This dry food has a lot more meat in it and no nasty additives which is 100 times better for him. Now it’s only a food topper and I’m glad I found thrive to help save my boys life
24/06/24|Bippy
Heinous
I'm afraid this smells revolting. My cat won't touch it, and I don't blame her. I bought it as we are supposed to be trying her on single sources of protein to help her digestion so I thought these chicken biscuits would be ok for her. However we will have to find another solution as she would rather go on hunger strike than eat this. It's a shame as it looks like a good product on paper.
10/02/24|Matt
Made my cat sick
After being on this good for a couple of weeks my cat started to be sick and have the odd bit of diarrhoea. She's a house cat so we know the only thing she is eating is this.
08/10/23|Katie
Never buying another dry food brand again
I have 3 cats - a very young kitten, a super fussy girl and a hyper-sensitive boy with many allergies. I tried every brand out there, and at least 1 cat would have an issue with it, triggering my boy's allergies or not appealing to the fussy.
This is THE food that all three devour. They run, screaming, to the counter when they hear the Thrive jar open. My cats genuinely seem to think these biscuits are treats (like Dreamies)!
18/07/23|Bridgette Miller
Good for feline diabetes
My cat has been diabetic for 2yrs and I switched to thrive for its high protein and low carb content. I disagree that it has less carbs than DM food, purina DM has zero carbs but lower protein than thrive. Cats enjoy thrives flavour as DM foods are bland so I recommend thrive 100%. By the way, my cat went into, remission thanks to thrives diet, sadly she's relapsed but I will continue feeding this excellent feed.
20/11/22|Dee Lyons
Low carb...so good for diabetics !
This is the only easily obtainable dry food we recommend for diabetics on our UK feline diabetes fb group .....its lower in carbs than the supposed 'special diabetic foods'.....alongside wet foods too of course....and most supermarket foods in jelly are low carb too....search for our group on fb.
07/10/22|Monika
Made my cat ill
My cat had literally a few bites of it(less than handful) in the afternoon and had diarrhoea the next morning. She is fine with pretty much all dry cat food, this has never happened to her before. I don't recommend this food, I don't know what is in it to make the cat so sick, surely that is not chicken but some other ingredient. Never experienced dry food to have such impact on my cat.
20/07/22|Katie
The cats love it
This is the only food we have found so far that both our cats can eat without getting sick and actually like. It smells quite a bit, so beware if your cats are grazers and prefer to have their food out all day. Still, I'm definitely buying this food again - no more cat diarrhoea is worth every penny while we hide these around the house as treats!
06/07/22
Best Cat Food on the Market
It is the only dry food I will use for my 10 Cat's and my Cattery! They love the fish one best and I go mad if I can't get it! I am now going to use the chicken one as treats for my dogs!
04/07/22
Perfect
Everyone of my cats from 5 months to 3 years loves this food. No problems ever. As for smelly poos absolutely not. The opposite.
My kittens suffered so badly with constant shares and an adult has ibs but this food sorted the problem. Of course I feed other dry foods also such as James wellbeing and, wet food morning and night. This kibble is one of the largest and good for teeth cleaning. When I give it to them it feels like giving them a plate of chicken!
I have silver tipped and smoke
23/03/22
Litter stinks after
Cat was eating it without a problem but I am not sure what they put in, a litter after just stinks
07/11/21
High meat content dry
It is very hard to get high meat content dry for cats they are usually stuffed with cereals and rice etc and meat being an after thought.
There are a few other products that are good but as long as Zooplus keeps the price point and thrive keeps using absolutely the min carbs(they have to use a little sweet potato to bind the product) I will keep getting this to provide kitties with variety
11/10/21
Pleases my very fussy cat
Same as another reviewer wrote, I had been feeding Lily's kitchen for a long time and my cat could not get enough of it. Then something appeared to change with the kibble and my cat would not eat it. In desperation I ordered thrive premium plus dry cat food, my cat loves it. I am very pleased that I have managed to source another good quality, few ingredient, high meat content food because my cat seems to display many allergy type symptoms to foods with lots of additives and low meat content.
08/10/21|Marina P
Super quality & lowest carbs!
Over a month ago I was surprised to learn that Thrive has the lowest carb content in dry foods even when compared to our now old choice - Orijen! So I decided to give it a try.
My fussy cat liked her new food right away. Although it took a good week for her digestive system to readjust. She's been on it for a month now and I cannot fault it!
Tip: If your cat has not eaten food with such high meat content before, introduce this food very slowly. Mix few bits in to start, then increase.
01/10/21|RealV
Smells like baked chicken
Cats like this food. I am not a believer in this no carbs and grains for cats but the high amount of chicken content is good.
I saw some of the previous comments and I have been buying this for 6 months now and the food has always smelled of chicken and never had an off or sour smell.
