07/20/22 | Katie

The cats love it

This is the only food we have found so far that both our cats can eat without getting sick and actually like. It smells quite a bit, so beware if your cats are grazers and prefer to have their food out all day. Still, I'm definitely buying this food again - no more cat diarrhoea is worth every penny while we hide these around the house as treats!

Best Cat Food on the Market

It is the only dry food I will use for my 10 Cat's and my Cattery! They love the fish one best and I go mad if I can't get it! I am now going to use the chicken one as treats for my dogs!


Everyone of my cats from 5 months to 3 years loves this food. No problems ever. As for smelly poos absolutely not. The opposite. My kittens suffered so badly with constant shares and an adult has ibs but this food sorted the problem. Of course I feed other dry foods also such as James wellbeing and, wet food morning and night. This kibble is one of the largest and good for teeth cleaning. When I give it to them it feels like giving them a plate of chicken! I have silver tipped and smoke

High meat content dry

It is very hard to get high meat content dry for cats they are usually stuffed with cereals and rice etc and meat being an after thought. There are a few other products that are good but as long as Zooplus keeps the price point and thrive keeps using absolutely the min carbs(they have to use a little sweet potato to bind the product) I will keep getting this to provide kitties with variety

Pleases my very fussy cat

Same as another reviewer wrote, I had been feeding Lily's kitchen for a long time and my cat could not get enough of it. Then something appeared to change with the kibble and my cat would not eat it. In desperation I ordered thrive premium plus dry cat food, my cat loves it. I am very pleased that I have managed to source another good quality, few ingredient, high meat content food because my cat seems to display many allergy type symptoms to foods with lots of additives and low meat content.
10/08/21 | Marina P

Super quality & lowest carbs!

Over a month ago I was surprised to learn that Thrive has the lowest carb content in dry foods even when compared to our now old choice - Orijen! So I decided to give it a try. My fussy cat liked her new food right away. Although it took a good week for her digestive system to readjust. She's been on it for a month now and I cannot fault it! Tip: If your cat has not eaten food with such high meat content before, introduce this food very slowly. Mix few bits in to start, then increase.
10/01/21 | RealV

Smells like baked chicken

Cats like this food. I am not a believer in this no carbs and grains for cats but the high amount of chicken content is good. I saw some of the previous comments and I have been buying this for 6 months now and the food has always smelled of chicken and never had an off or sour smell.
08/24/21 | Urania

bad smell but good quality

I used to feed my cats Wellness Core (WC) but switched to Thrive a month ago. I didn't phase the old food out (my bad) and one of my cat got diarrhoea so I bought one pack of WC for mixing. I found that they like WC more and always ask for more but I don't think this is normal, so I checked the constituents — Thrive with less than 10% carbohydrates but WC with more than 25%. Carbohydrates is useless to cats that only make them feel hungry and ask for more. So I become a fan of thrive now.

Simply amazing

Being very aware of what me and my wife eat as people, we also wanted our little master to have the best food available at a good price and Thrive has not disappointed. The negative reviews clearly show owners didn't phase the old food out properly as you can't just switch out in one go. Best brand for non-BARF food there is, full stop.
01/18/21 | Katarzyna Papros

Perfect for fussy cat.

My cat is very fussy but this product very very love same as dry food Feringa,Wild Freedom and Purina one.He hate Applaws, Hill's and Purizon.I've come a long way before finding brands that are good for him.Now I have a problem with wet food for him because he only wants eat Purina one and Felix. Nothing more. I have already tried all possible brands and dry Feringa,Wild and Thrive they didn't disappoint me and my 🐱🐈🐱🐈 cat.
12/18/20 | Porsha


For a healthy dinner, I give Porsha some thrive and zooplus own make wet food. I've done research on dry food to find the healthiest one and this topped it and Porsha likes it.
09/14/20 | Adriana

Very happy with Thrive

My Maine Coon Nyx really likes this dry food. We switched from Royal Canin Maine Coon kibbles, the quality of Thrive is much better and the price is the same. We are happy.
05/03/20 | Vittoria

Amazing food!!!

I am so happy with this food! My cat fur has become so soft and sheen, also dandruff has disappeared.

Best quality dry cat food

My cats love this food. They eat a mixture of dry and wet food and are very fussy, so it is nice to find a food they enjoy and is good for them.The quality of this product is excellent - grain free and high in meat content. They love the chicken variety. I tried them on the Salmon one but they were not keen on it. It is definitely a healthy staple in their diet.

Her new favourite

We've fed lilys kitchen for a while and my car loves it but it's pretty expensive. I ordered the double pack and she was sniffing the packet before I'd even opened it. I fed her a few handfuls from my hand and she was gobbling it as fast as she could. Normally she delicately picks them off my hand but with this I did get nibbles once or twice! Love that is very high meat content and being cheaper than lk is a bonus
01/18/18 | FRAN LOW

The absolute best bar none

I have 4 cats. 1 fed raw, 1 mostly dry as he just will NOT eat enough wet & the other 2 have thrive wet. I wouldn't feed any dry food through choice, but, thrive is excellent. My little Burmese has IBD, if she manages to pinch a few kibbles when the Maine Coon drops one, it doesn't cause a flare up. She thrives on Thrive Wet & the big lump of a Coonie lad, Thrives on Thrive dry. I just wish they made bigger kibbles & bigger bags
11/06/17 | jaynie

Happy cats!

Tried this grain free food when Orijen was out of stock and it's our new fave - it's cheaper per kg and unlike Orijen is made in the UK- bonus!. I have 3 fussy ragdolls, one with very sensitive digestion and they all love it!
10/15/17 | Cezar

Best dry food for my cat

I haven't tried many brands of dry foods and favorite was Purina One but since I introduced Thrive he goes nuts over it and loves them as much as wet food.

Excellent quality cat food

My cats used to eat Lily's Kitchen dry food but they changed the recipe a while back & now they won't touch it so I've moved them across to Thrive (arguably a better quality even than LK) & well they are thriving!! Zooplus are the best priced so I will be buying from here now :)
11/07/16 | Murat

Hidden Gem

I've tried high meat content dry food for my kitten during her 1st year; Applaws, Royal Canin, Orijen, Concept for Life and Thrive. All packs were finished and my kitten had no health problems whatsoever. So I am not going to criticize any of the brands above. However, Thrive tops the list on every single perspective. My kitten go crazy almost as if it is a wet food, it has 52% super high protein content and the brand is perceived as a top wet food producer. You pay standard £6 per kg. Bargain

*RRP= Recommended Retail Price ** Conditions apply

333zooPoints for subscribing
Do not miss out on personalised offers, discounts and coupons!
Do not miss out on personalised offers, discounts and coupons!
Please select pet type

Methods of Payment


  • DPD
  • Yodel
  • Evri

Secure Shopping Guarantee


  • App Store
  • Google Play