07/20/22 | Katie

The cats love it

This is the only food we have found so far that both our cats can eat without getting sick and actually like. It smells quite a bit, so beware if your cats are grazers and prefer to have their food out all day. Still, I'm definitely buying this food again - no more cat diarrhoea is worth every penny while we hide these around the house as treats!

Best Cat Food on the Market

It is the only dry food I will use for my 10 Cat's and my Cattery! They love the fish one best and I go mad if I can't get it! I am now going to use the chicken one as treats for my dogs!


Everyone of my cats from 5 months to 3 years loves this food. No problems ever. As for smelly poos absolutely not. The opposite. My kittens suffered so badly with constant shares and an adult has ibs but this food sorted the problem. Of course I feed other dry foods also such as James wellbeing and, wet food morning and night. This kibble is one of the largest and good for teeth cleaning. When I give it to them it feels like giving them a plate of chicken! I have silver tipped and smoke

Litter stinks after

Cat was eating it without a problem but I am not sure what they put in, a litter after just stinks

High meat content dry

It is very hard to get high meat content dry for cats they are usually stuffed with cereals and rice etc and meat being an after thought. There are a few other products that are good but as long as Zooplus keeps the price point and thrive keeps using absolutely the min carbs(they have to use a little sweet potato to bind the product) I will keep getting this to provide kitties with variety

Pleases my very fussy cat

Same as another reviewer wrote, I had been feeding Lily's kitchen for a long time and my cat could not get enough of it. Then something appeared to change with the kibble and my cat would not eat it. In desperation I ordered thrive premium plus dry cat food, my cat loves it. I am very pleased that I have managed to source another good quality, few ingredient, high meat content food because my cat seems to display many allergy type symptoms to foods with lots of additives and low meat content.
10/08/21 | Marina P

Super quality & lowest carbs!

Over a month ago I was surprised to learn that Thrive has the lowest carb content in dry foods even when compared to our now old choice - Orijen! So I decided to give it a try. My fussy cat liked her new food right away. Although it took a good week for her digestive system to readjust. She's been on it for a month now and I cannot fault it! Tip: If your cat has not eaten food with such high meat content before, introduce this food very slowly. Mix few bits in to start, then increase.
10/01/21 | RealV

Smells like baked chicken

Cats like this food. I am not a believer in this no carbs and grains for cats but the high amount of chicken content is good. I saw some of the previous comments and I have been buying this for 6 months now and the food has always smelled of chicken and never had an off or sour smell.
09/28/21 | Morven

It’s good stuff

We feed our ferrets this it’s the most high in protein kibble we’ve found with as little veg, carbs or wheats in as possible! It’s really hard to find a kibble that isn’t full of unnecessary additives for complete carnivores! This is best so far, ferrets love it we feed raw in morning and evening and leave this out in between raw feeds, coats are shiny and weight is perfect! We used to feed James well beloved, when switching the ferrets picked this out and only ate thrive over James wellbeloved!
08/24/21 | Urania

bad smell but good quality

I used to feed my cats Wellness Core (WC) but switched to Thrive a month ago. I didn't phase the old food out (my bad) and one of my cat got diarrhoea so I bought one pack of WC for mixing. I found that they like WC more and always ask for more but I don't think this is normal, so I checked the constituents — Thrive with less than 10% carbohydrates but WC with more than 25%. Carbohydrates is useless to cats that only make them feel hungry and ask for more. So I become a fan of thrive now.
08/08/21 | Cery

Not keen but early days

So I tried this without mixing the old, thinking that the rule only applies with wet food. I fed this to my 5 month old kitten as it says it's suitable for them. After eating this, he was poorly & lost his appetite for 2 ish days (my fault). So now I am mixing them in gradually in hopes I can transition him. The product smells horrendous, it has a sour smell to it. I know pet food isn't meant to smell nice but this stinks. Will see how it goes and update hopefully.

Simply amazing

Being very aware of what me and my wife eat as people, we also wanted our little master to have the best food available at a good price and Thrive has not disappointed. The negative reviews clearly show owners didn't phase the old food out properly as you can't just switch out in one go. Best brand for non-BARF food there is, full stop.

A change to my first review.

I previously gave Thrive a poor review as it gave my Kitten very loose/ smelly poo, which was a shame as I liked the high meat content and lack of fillers in Thrive. Unlike many brands Thrive state it is suitable for kittens upwards. However once my cat reached 7 months of age his bowel movements have normalised, and on trying Thrive again he has been fine. So it is possible that Thrive might not be suitable for younger kittens with immature digestive systems.
01/18/21 | Katarzyna Papros

Perfect for fussy cat.

My cat is very fussy but this product very very love same as dry food Feringa,Wild Freedom and Purina one.He hate Applaws, Hill's and Purizon.I've come a long way before finding brands that are good for him.Now I have a problem with wet food for him because he only wants eat Purina one and Felix. Nothing more. I have already tried all possible brands and dry Feringa,Wild and Thrive they didn't disappoint me and my 🐱🐈🐱🐈 cat.
01/08/21 | Joy Prior

Cats Hated this product

Cats hated this product. I bought 2 bags. Ended up throwing both bags away
12/18/20 | Porsha


For a healthy dinner, I give Porsha some thrive and zooplus own make wet food. I've done research on dry food to find the healthiest one and this topped it and Porsha likes it.
09/14/20 | Adriana

Very happy with Thrive

My Maine Coon Nyx really likes this dry food. We switched from Royal Canin Maine Coon kibbles, the quality of Thrive is much better and the price is the same. We are happy.

Frustratingly unsuitable.

Our BSH kitten arrived from a breeder with his food, RC BSH kitten kibble.Having read critical articles of RC re their ingredients containing rice,maize,wheat flour, etc, Thrive appealed with high meat content, few ingredients. However it has caused bloating, smelly poo, diarrhoea, on resuming RC kibble diet cat now normal.
08/10/20 | Mara

Cats feeling sick

Both of my cats, with different age -10 & 4-, have been throwing up, after eating this dry food. Just to be completely sure about it, I have tested again by giving them something else for a few days, and when I have tried it again, they felt sick right away. Something in this product makes them feel sick.
05/03/20 | Vittoria

Amazing food!!!

I am so happy with this food! My cat fur has become so soft and sheen, also dandruff has disappeared.

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