Compare to make the best choice!

Changing food brand isn't that easy, and you need to take the time to find out. To help you make the right choice, we've compared some Concept for Life and Smilla products (including veterinary ranges) with well-known brands. For more information on the products listed as examples, please click on "View product" to access the full description. Click on the following links to find all Concept for Life products and all Smilla foods.

Cat

15% off tailor-made meals

Adapted to their needs, thanks to Concept for Life and Smilla*

TAILORED15

Only one voucher code can be redeemed per order.

After sterilisation, adapted meals make the difference!

Royal Canin Sterilised 37 Cat

Royal Canin Sterilised 37 Cat

Concept for Life Sterilised Cats poulet

Concept for Life Sterilised Cats

Hill's Science Plan Sterilised Cat Young Adult Chicken

Hill's SP Sterilised Cat Young Adult

Smilla Adult Sterilised - Poultry

Smilla Adult Sterilised

Ultima Adult Sterilised - Chicken & Barley

Ultima Adult Sterilised

Main Ingredient

Poultry

Chicken

Maize

Poultry

Chicken

Includes Fresh Meat

No

Yes

No

No

No

Includes Grain

Yes

Yes

Free from wheat, corn and soya

Yes

Yes

Yes

Protein

37.0%

35.0%

31.2%

34.0%

35.0%

Fat

12.0%

12.0%

10.2%

12.0%

12.0%

Fibre

6.1%

6.0%

1.2%

4.0%

4.0%

Price/kg from**

£7.27 / kg

£5.30 / kg

£5.78 / kg

£2.75 / kg

£4.20 / kg

Prevent / treat excess weight to stay healthier!

Royal Canin Veterinary Cat - Satiety Support

Royal Canin Veterinary Satiety Support

Concept for Life Veterinary Diet Weight Control

CFL Veterinary Diet Weight Control

Hill's Prescription Diet Feline Metabolic Weight Management - Chicken

HPD Feline Metabolic Weight Management

Smilla Veterinary Diet Weight Control Beef

Smilla Veterinary Diet Weight Control

PURINA PRO PLAN Veterinary Diets Feline OM ST/OX - Obesity Management

PRO PLAN Veterinary Diets OM ST/OX

Main Ingredient

Poultry

Poultry

Chicken

Poultry

Wheat gluten

Includes Fresh Meat

No

No

No

No

No

Includes Grain

Yes

Yes

Yes

Yes

Yes

Protein

34.0%

42.0%

38.2%

40.0%

48.0%

Fat

9.0%

9.0%

12.8%

9.0%

8.0%

Fibre

14.6%

8.2%

9.3%

8.2%

7.5%

Price/kg from**

£10.22 / kg

£6.70 / kg

£8.87 / kg

£5.75 / kg

£7.80 / kg

Urinary & renal well-being can be supported with good meals!

Urinary:

Royal Canin Veterinary Cat - Urinary S/O

Royal Canin Veterinary Cat Urinary S/O

Concept for Life Veterinary Diet Urinary

CFL Veterinary Diet Urinary

Hill's Prescription Diet Feline c/d Stress Urinary Care - Chicken

Prescription Diet c/d Urinary Care

Smilla Veterinary Diet Urinary Poultry

Smilla Veterinary Diet Urinary Poultry

Purina Pro Plan Veterinary Diets Feline UR Urinary - Chicken

Pro Plan Veterinary Diets UR Urinary

Main ingredient

Rice

Poultry

Brewer's rice

Poultry

Rice

Includes Fresh Meat

No

No

No

No

No

Includes Grain

Yes

Yes

Yes

Yes

Yes

Protein

34.5%

34.0%

32.2%

34.0%

35.0%

Fat

15.0%

16.0%

15.6%

16.0%

12.0%

Fibre

2.9%

2.0%

0.9%

2.0%

1.5%

Price/kg from**

£9.58 / kg

£6.70 / kg

£8.46 / kg

£5.75 / kg

£6.98 / kg

Kidney:

Royal Canin Veterinary Cat - Renal

Royal Canin Veterinary Cat - Renal

Concept for Life Veterinary Diet Renal

Concept for Life Veterinary Diet Renal

Hill's Prescription Diet Feline k/d Kidney Care - Chicken

Prescription Diet k/d Kidney Care

Smilla Veterinary Diet Renal Beef

Smilla Veterinary Diet Renal

PURINA PRO PLAN Veterinary Diets Feline NF - Advanced Care Renal Function

PRO PLAN Veterinary Diets Renal

Main ingredient

Maize meal

Rice

Brewer's rice

Rice

Maize

Includes Fresh Meat

No

No

No

No

No

Includes Grain

Yes

Yes

Yes

Yes

Yes

Protein

23.0%

24.0%

28.8%

24.0%

26.0%

Fat

17.0%

18.0%

22.3%

19.0%

12.5%

Fibre

4.6%

3.5%

1.0%

3.5%

3.0%

Price/kg from**

£12.22 / kg

£6.70 / kg

£9.85 / kg

£5.75 / kg

£7.10 / kg

Allergies & sensitivities solutions exist!

Royal Canin Sensible

Royal Canin Sensible

Concept for Life Sensitive Cats

Concept for Life Sensitive Cats

Hill’s Science Plan Adult Perfect Digestion Chicken

Science Plan Adult Perfect Digestion

Smilla Adult Sensitive - Grain-Free Poultry

Smilla Adult Sensitive

PURINA ONE Sensitive Turkey & Rice

PURINA ONE Sensitive

Main Ingredient

Poultry

Chicken

Maize

Poultry

Turkey

Includes Fresh Meat

No

No

No

No

No

Includes Grain

Yes

Yes

Free from wheat, corn and soya

Yes

No

Yes

Protein

33.0%

32.0%

31.7%

30.0%

36.0%

Fat

22.0%

20.0%

16.3%

15.0%

16.0%

Fibre

1.6%

4.0%

2.3%

2.0%

2.0%

Price/kg from**

£6.93 / kg

£5.30 / kg

£8.17 / kg

£2.87 / kg

£4.96 / kg

Each breed has its own specificities, so must its food!

Royal Canin Maine Coon Adult

Royal Canin Maine Coon Adult

Concept for Life Maine Coon Adult

Concept for Life Maine Coon Adult

Smilla Adult XXL with Poultry

Smilla Adult XXL

Sanabelle Grande

Sanabelle Grande

Main Ingredient

Poultry

Chicken

Poultry

Poultry

Includes Fresh Meat

No

Yes

No

Yes

Includes Grain

Yes

Yes

Free from wheat, corn and soya

Yes

Yes

Gluten-free

Protein

31.0%

34.0%

32.0%

31.0%

Fat

20.0%

20.0%

19.0%

19.5%

Fibre

4.9%

3.5%

3.0%

2.5%

Price/kg from**

£7.83 / kg

£5.65 / kg

£2.55 / kg

£4.71 / kg

*Offer Notice

  • Valid until 11pm, 13th May, 2024 while stocks last.
  • Only valid on the following brands: Concept for Life, Concept for Life Veterinary Diet, Smilla, Smilla Veterinary Diet, Rocco Sensitive, Rocco Diet Care and Briantos.
  • Only one voucher code can be redeemed per order.

**Price per Kg

Prices observed on the zooplus.co.uk website on 10/04/2024 on the largest available packaging for each product (excluding economy packs).

What is dietary food?

Although the name may be misleading, a diet food is not necessarily reduced in calories and designed to help you lose weight. These are foods that are only given in the case of certain diseases, since their specific composition makes them an integral part of the treatment. They are specifically designed to fulfill one or more nutritional purposes.

These are defined by law and include kidney, bladder, liver and intestinal diseases as well as food intolerance.

Dietetic foods are protected by special laws and must have specific nutritional characteristics tailored to the disease in question. This type of food is given only after a diagnosis and on the advice of the veterinarian.

Diet foods are also known as therapeutic foods, veterinary foods, or prescription foods. They are offered in the form of dry kibble or wet food.

"Normal" complete feeds are also referred to as physiological feeds. They are suitable for healthy animals and contain all the nutrients that the animal needs on a daily basis.

It may contain additional ingredients that, while not essential, have a specific benefit, e.g. salmon oil for a shiny coat or prebiotics for the intestinal flora.

These foods meet individual needs, but only to a limited extent.

How do you recognize a diet food?

  1. Diet feeds are marked on the packaging with the designation "Diet", which is reserved for feeds for special nutritional purposes only
  2. Often "veterinary diet" is also written on the label.
  3. In addition, the special nutritional purpose must always be listed with the special nutritional-physiological characteristics.

When and how is diet food used? Why is a vet visit necessary?

A diet feed should only be fed to your animal on veterinary prescription after a diagnosis has been made.

Due to its specific composition and the fact that it may not be suitable for a healthy animal, we strongly advise against feeding your pet diet food without consulting your veterinarian. For example, dry and wet food developed for animals with renal insufficiency have a lower protein and phosphorus content than physiological food and can lead to deficiency symptoms in healthy animals.

Any animal fed a diet food should be regularly monitored by a veterinarian to ensure that the diet continues to be appropriate to the animal's health status.

Before changing your pet's diet, you should seek advice from the supervising veterinarian to avoid recurrence of symptoms.

Above all, remember that a diet food should only be given to an animal suffering from a disease that has been positively diagnosed by a veterinarian.

Constant monitoring by the veterinarian is important to assess the patient's health and adjust the diet if necessary.