Purizon Original Fish - Grain-Free
New Recipe! 6.5kg
- Natural dry food for cats
- High-quality fish ingredients
- Single-protein herring, in a grain-free recipe
- Omega-6 and natural omega-3 fot skin and coat
- Functional fibres for digestion and vitality
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New Recipe! 6.5kg407550.8£44.99
£6.92 / kg
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- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
- Amend, pause or cancel at any time
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Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
- Natural dry food for cats
- High-quality fish ingredients
- Single-protein herring, in a grain-free recipe
- Omega-6 and natural omega-3 fot skin and coat
- Functional fibres for digestion and vitality
Purizon - Ultimate Nutrition
Purizon Original Fish - Grain-Free is developed to deliver your cat with ultimate nutrition through high-quality ingredients and carefully balanced recipes. The recipe aims to offer nutritional benefits that support vitality, wellbeing and long-term health.
With a strong emphasis on ingredient quality, innovation and taste, Purizon Original Fish - Grain-Free combines premium animal ingredients with functional components to help provide wholesome nutrition that is particularly palatable, for everyday nourishment at the highest level.
Purizon Original Fish - Grain-Free at a glance:
- Complete dry food for cats
- More than 60% high-quality fish ingredients: with fresh herring, herring protein and hydrolysed fish protein
- Focus on key ingredients: top ingredients carefully selected for their nutritional value and quality
- Single animal protein source: with herring, for quality, digestibility and taste
- Grain-free recipe: free from wheat, corn, rice and soya
- Advanced skin- and coat nutrition: omega-6 fatty acids increased to 3.5%, complemented with natural omega-3 from fish oil
- Functional digestive ingredients: with pea fibre, inulin and mannan-oligosaccharides
- Highly palatable recipe: carefully-selected ingredients for excellent acceptance
- Improved ingredient transparency: dried eggs instead of powdered egg, for a clearer ingredient declaration
- Ultimate complete nutrition: precisely balanced nutrients to support vitality, condition and longevity
- No artificial colours, flavours or preservatives
Purizon stands for innovation in premium pet nutrition. With a clear focus on quality, balance and continuous improvement, each recipe is developed to provide wholesome, nurturing nutrition that supports vitality and wellbeing throughout life. Carefully selected key ingredients, transparent recipes and excellent taste make Purizon a trusted choice for owners wanting to offer their cats optimal nutrition every day.Our recipes have been carefully revised by veterinarians and nutritionists to reflect the latest scientific findings - ensuring consistently high quality, optimal nutrition, and the familiar taste your pet knows and loves. Please see the "ingredients" section for detailed information on specific recipes.
Due to a change in packaging, you may receive this product in a different format: the zip has been removed and the packaging design has been updated.
Ingredients
Go to analytical constituents
Ingredients:
New recipe:
Herring protein (30%), fresh herring (26%), peas, hydrolysed fish protein (5%), potato, fish oil (4%), pea protein, dried apple pomace, linseeds (2%), potassium chloride, carrots, pea meal, dried cranberries, dried rosehips, inulin, mannan-oligosaccharides, Mojave yucca.
Original recipe:
Herring (32%), dried herring protein (30%), sweet potato, herring oil (9%), dried egg (1.5%), hydrolysed animal protein (1.5%), pea starch, dried carrots, dried alfalfa, inulin, fructo-oligosaccharides [FOS], yeast cell walls [source of mannan-oligosaccharides], dried apple, dried pomegranate, dried spinach, psyllium (0.3%), dried blueberry, sodium chloride, dried brewer's yeast, turmeric (0.2%), glucosamine (0.12%), chondroitin sulphate (0.09%), dried aloe vera, dried green tea, dried rosemary.
Additives per kg:
Nutritional additives:
New recipe:
Vitamin A (20,000 IU), vitamin D3 (800 IU), vitamin E (650 IU), vitamin C (300mg), vitamin B1 (9mg), vitamin B2 (4mg), vitamin B6 (24mg), vitamin B12 (0.1mg), niacinamide (40mg), calcium-D-pantothenate (6mg), folic acid (0.8mg), biotin (1.7mg), choline chloride (2000mg), iodine [potassium iodide] (3.5mg), zinc [amino acids zinc chelate hydrate] (130mg), manganese [amino acids manganous chelate hydrate] (52mg), iron [ferrous(II)-amino acids chelate hydrate] (45mg), copper [cupric(II)-amino acids chelate hydrate] (10mg), selenium [selenium yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated] (0.17mg), L-methionine (4000mg), taurine (2200mg), L-carnitine (65mg).
Original recipe:
Vitamin A (18,000 IU), vitamin D3 (1200 IU), vitamin E (600 IU), vitamin C (300mg), niacin (150mg), calcium-D-pantothenate (50mg), folic acid (1.5mg), vitamin B2 [riboflavin] (20mg), vitamin B1 [thiamine mononitrate] (10mg), vitamin B6 [pyridoxine hydrochloride] (8.1mg), biotin (1.5mg), beta-carotene (1.5mg), vitamin B12 [cyanocobalamin] (0.1mg), choline chloride (2500mg), zinc [zinc chelate of the hydroxy analogue of methionine] (163.8mg), manganese [manganese chelate of the hydroxy analogue of methionine] (64.6mg), iron [ferrous glycine chelate hydrate] (58.3mg), copper [copper chelate of the hydroxy analogue of methionine] (15.8mg), selenium [selenomethionine from Saccharomyces cerevisiae CNCM I-3399 (inactivated selenium yeast)] (0.88μg), DL-methionine (5000mg), taurine (4000mg), L-carnitine (300mg).
New recipe:
Herring protein (30%), fresh herring (26%), peas, hydrolysed fish protein (5%), potato, fish oil (4%), pea protein, dried apple pomace, linseeds (2%), potassium chloride, carrots, pea meal, dried cranberries, dried rosehips, inulin, mannan-oligosaccharides, Mojave yucca.
Original recipe:
Herring (32%), dried herring protein (30%), sweet potato, herring oil (9%), dried egg (1.5%), hydrolysed animal protein (1.5%), pea starch, dried carrots, dried alfalfa, inulin, fructo-oligosaccharides [FOS], yeast cell walls [source of mannan-oligosaccharides], dried apple, dried pomegranate, dried spinach, psyllium (0.3%), dried blueberry, sodium chloride, dried brewer's yeast, turmeric (0.2%), glucosamine (0.12%), chondroitin sulphate (0.09%), dried aloe vera, dried green tea, dried rosemary.
Additives per kg:
Nutritional additives:
New recipe:
Vitamin A (20,000 IU), vitamin D3 (800 IU), vitamin E (650 IU), vitamin C (300mg), vitamin B1 (9mg), vitamin B2 (4mg), vitamin B6 (24mg), vitamin B12 (0.1mg), niacinamide (40mg), calcium-D-pantothenate (6mg), folic acid (0.8mg), biotin (1.7mg), choline chloride (2000mg), iodine [potassium iodide] (3.5mg), zinc [amino acids zinc chelate hydrate] (130mg), manganese [amino acids manganous chelate hydrate] (52mg), iron [ferrous(II)-amino acids chelate hydrate] (45mg), copper [cupric(II)-amino acids chelate hydrate] (10mg), selenium [selenium yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated] (0.17mg), L-methionine (4000mg), taurine (2200mg), L-carnitine (65mg).
Original recipe:
Vitamin A (18,000 IU), vitamin D3 (1200 IU), vitamin E (600 IU), vitamin C (300mg), niacin (150mg), calcium-D-pantothenate (50mg), folic acid (1.5mg), vitamin B2 [riboflavin] (20mg), vitamin B1 [thiamine mononitrate] (10mg), vitamin B6 [pyridoxine hydrochloride] (8.1mg), biotin (1.5mg), beta-carotene (1.5mg), vitamin B12 [cyanocobalamin] (0.1mg), choline chloride (2500mg), zinc [zinc chelate of the hydroxy analogue of methionine] (163.8mg), manganese [manganese chelate of the hydroxy analogue of methionine] (64.6mg), iron [ferrous glycine chelate hydrate] (58.3mg), copper [copper chelate of the hydroxy analogue of methionine] (15.8mg), selenium [selenomethionine from Saccharomyces cerevisiae CNCM I-3399 (inactivated selenium yeast)] (0.88μg), DL-methionine (5000mg), taurine (4000mg), L-carnitine (300mg).
Analytical constituents
| protein | 42.0 % |
| fat | 18.0 % |
| fibre | 1.5 % |
| ash | 8.5 % |
| calcium | 1.1 % |
| phosphorus | 0.9 % |
Feeding guide
Feeding recommendation:
Purizon Original Grain-Free Fish is a complete food for cats.
All cats are different. The recommended feeding amounts are only guidelines and should be adapted to suit the individual needs (breed, age, temperament, activity level etc.) of your pet to ensure that it maintains an ideal body weight. When changing food, please introduce the new food gradually over a period of approx. two weeks. The food should be served dry. Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
New recipe:
Original recipe:
Energy per kg:
New recipe:
ME (FEDIAF) 16.61 MJ / 3970kcal
Original recipe:
ME (FEDIAF, 2020) 17.29 MJ / 4132kcal
Purizon Original Grain-Free Fish is a complete food for cats.
All cats are different. The recommended feeding amounts are only guidelines and should be adapted to suit the individual needs (breed, age, temperament, activity level etc.) of your pet to ensure that it maintains an ideal body weight. When changing food, please introduce the new food gradually over a period of approx. two weeks. The food should be served dry. Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
New recipe:
| 24 hour period (serving in g) | ||
| Cat's weight (kg) | Indoor/sterilised | Active |
| 2kg | 20 - 30 g | 40g |
| 3kg | 25 - 40 g | 55g |
| 4kg | 35 - 50 g | 65g |
| 5kg | 40 - 55 g | 75g |
| 6kg | 45 - 65 g | 85g |
| 7kg | 50 - 70 g | 95g |
| 8kg | 55 - 75 g | 100g |
Original recipe:
| Cat's weight | Daily serving in g |
| 2kg | 20 - 35 g |
| 2.5kg | 25 - 40 g |
| 3kg | 30 - 50 g |
| 3.5kg | 35 - 55 g |
| 4kg | 35 - 60 g |
| 4.5kg | 40 - 65 g |
| 5kg | 40 - 70 g |
| 5.5kg | 45 - 70 g |
| 6kg | 45 - 75 g |
| 6.5kg | 50 - 80 g |
Energy per kg:
New recipe:
ME (FEDIAF) 16.61 MJ / 3970kcal
Original recipe:
ME (FEDIAF, 2020) 17.29 MJ / 4132kcal
Reviews
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Overall Rating (51)
Insights from real Pet Parents
AI-generated summary based on reviews added by customers
Many cats seem to enjoy the Purizon dry food, particularly the fish flavor, and appreciate its high-quality ingredients. However, some owners have noticed a change in the product, leading to adverse reactions like vomiting and diarrhea. Despite these issues, others find the food perfect for cats with sensitive stomachs. Overall, while some cats adore it, others have rejected the new formula, prompting owners to switch brands.
Customer Photos
Latest user reviews
26/04/25
Cat adores this food
So glad I found this food a few years ago, it's a perfect choice for my cat and high quality ingredients. My cat also loves the boar flavour! I buy the 6.5kg bag and it lasts 6 months so high initial payout but it lasts months.
25/03/25
The best dry food
So glad I found this food a few years ago. Fish is favourite but he also likes the other flavours. Cat adores it and I know its full of goodness so I don't fret about him not eating the best quality wet food. He also loves the cardboard box it arrives in.
05/03/25|Dan
Smelly but cats love it
Cats love eating this, tried changing to other food but no dice. It is smelly though so be warned
30/06/24|Andreya Wryght
Excellent
I've got 8 very fussy cats and this food has been a blessing, they all love it, it's been 3 months of ordering now and they still love it, good quality high meat content , I get the huge bag as works out cheaper in the long run, usually lasts 6 weeks, I also buy the other flavours , my cats prefer this day food to wet food and have reduced the wet food they consume due to this food. It was easy to change them and even though 2 have sensitive tummies, they adjusted to this food easily.
27/03/23|Lena
Disappointed
I always order from this brand and was disappointed when my cats were not eating from this particular bag of dry food (only very liytle). Later on they were puking with this really bright green colour! I looked up and it was poisoning. Not buying again this particular taste. Had to through it all away (£25!)
13/07/22|Terry Houiellebecq
My cats loved it but caused diarrhoea for one of them
I was so pleased to see this product available again since both my cats loved it in the past. However, this time around one of my cats (a ginger tabby) developed severe diarrhoea. She is rather tubby and had great difficulty cleaning herself. It was quite stressful for her. I stopped feeding it and went back to Royal Cannin for BSH (they actually like the larger biscuits!) and all is fine again. I now only use Purizon as a topper for their wet food.
29/06/22
Something has changed and it's not good
Loved these previously but after a short period of being out of stock they've returned with different packaging and the biscuits have changed. They absolutely stink now and my cats have been non stop pooping and both are not well. I bought 2 big bags so I wouldn't run out if there were any more stock issues and I'm going to have to bin the lot now.
28/10/21|EK
My cats' favourite
My two indoor cats love fish and have quite sensitive stomachs. This food seems perfect for them and they're very happy with it. It has a definite fish scent, like anchovies, and the ingredients list and protein content is admirable. I'm happy with it and the cats are healthy and satisfied.
21/09/21|Aiste
Big packaging
Bigger sizes has disappeared,very disappointed.
02/09/21|Ewa
Changed Recipe
I have been buying the purizonFish variety for years, my cats favourite dry food. About a year ago they’ve completely changed the product - different texture, no fish aroma, and judging by my cats reaction, completely different taste - my cats refuse to eat it now. Switched to TasteOfTheWild.
26/08/21|Ewa
Completely changed
Congratulations to the manufacturer - you have completely ruined a great product (PurizonFish)- it now has different texture, absolutely no fish aroma, and no taste judging from my cats’ reaction. It used to be an absolute favourite in my household but about a year ago the purizonFish has completely changed as a product - for the worse, unfortunately (only the packaging hasn’t changed). I will now be buying from different manufacturer.
11/06/21|David
Disappointed
My rag dolls cats won’t eat it, they throw up after eating
20/05/20
Finally a cat food with grain free and high quality ingredient
My cats were on hills and was bad for them with low ingredient ! I find purison with high quality ingredient and my cats love it especially the fish smell one !
03/12/19
Wish cat liked this
In theory this food should be great; I bought it because of the hight quality ingredients. Unfortunately cat just refuses to eat eat it :-(
01/03/18|Pam
Ragdoll favourite
Our Ragdoll loves this it’s the only food he eats. I’m glad it’s got such good ingredients as he was previously an Iams cat.
21/01/18|jayd
purrrfect
my cat loves this and pesters me for more...constantly!!!!
28/07/17|Jennifer
Really wanted to love this
Great ingredients and price point and my cat happily eats it but she throws it up in chunks. She never throws up...
26/06/17|K. Wilson
My cats are hooked on this!
My cats get a helping of this at bedtime, and they love it so much that they keep trying to shepherd me off to bed earlier and earlier in the evening!
28/04/17|Victoria Jones
Best cat food ever
Have cats with fussy appetites and very delicate tummys which is so not good with ragdolls and their furry bottoms im sure you know what I mean. Tried a grain free pouch from jw and that helped but not entirely ,tried a few dry grain free but they just did not like it so ordered Purizon fish and wow they love it and so do the cats tummies,oddly every pack smells slightly different some very hard to stand but others much better however overall very very happy with this
15/02/17|VASILIKI PAPAKOSTA
Amazing dry food!
Excellent quality food at a very good price. All my cats gradually start to eat only this one.I can notice a difference on their coat and they don't have digestion problems any more!
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