Compare to make the best choice!

Changing food brand isn't that easy, and you need to take the time to find out. To help you make the right choice, we've compared some Concept for Life and Smilla products (including veterinary ranges) with well-known brands. For more information on the products listed as examples, please click on "View product" to access the full description. Click on the following links to find all Concept for Life products, all Briantos and all Rocco foods.

Dog

15% off tailor-made meals

Adapted to their needs, thanks to Concept for Life, Briantos, Rocco*

TAILORMADE15

Only one voucher code can be redeemed per order.

Size does matter, find the most adapted tailored food!

Medium size dogs:

Royal Canin Medium Adult

Royal Canin Medium Adult

Concept for Life Medium Adult

Concept for Life Medium Adult

Hill’s Science Plan Adult 1-6 Medium

Hill’s Science Plan Adult 1-6 Medium

Main ingredient

Poultry

Poultry

Maize

Includes Fresh Meat

No

Yes

No

Includes Grain

Yes

Yes

Yes

Protein

25.0%

24.0%

21.1%

Fat

15.0%

14.0%

14.8%

Fibre

1.3%

2.5%

1.6%

Price/kg from**

£4.31/kg

£3.71/kg

£3.64/kg

Large dogs:

Royal Canin Maxi Adult Poultry & Pork

Royal Canin Maxi Adult

Concept for Life Large Adult

Concept for Life Large Adult

Hill's Science Plan Adult 1-5 Large Breed with Chicken

Hill's Science Plan Adult Large Breed

Briantos Maxi Adult

Briantos Maxi Adult

IAMS Advanced Nutrition Adult Large Dog - Chicken

IAMS Advanced Nutrition Adult Large

Main ingredient

Poultry

Poultry

Maize

Poultry

Poultry

Includes Fresh Meat

No

Yes

No

No

Yes

Includes Grain

Yes

Yes

Free from wheat & soya

Yes

Yes

Free from wheat & soya

Yes

Free from wheat

Protein

26.0%

26.0%

20.8%

23.0%

23.0%

Fat

17.0%

17.0%

14.1%

12.0%

13.0%

Fibre

1.2%

2.0%

1.8%

3.0%

2.5%

Price/kg from**

£4.18/kg

£3.71/kg

£3.74/kg

£2.18 / kg

£2.42 / kg

Each breed has its own specificities, so must its food!

Royal Canin Labrador Retriever

Royal Canin Labrador Retriever

Concept for Life Labrador

Concept for Life Labrador

Royal Canin French Bulldog Adult

Royal Canin French Bulldog Adult

Concept for Life French Bulldog Adult

Concept for Life French Bulldog Adult

Main Ingredient

Poultry

Poultry

Rice

Poultry

Includes Fresh Meat

No

Yes

No

Yes

Includes Grain

Yes

Yes

No wheat or soya

Yes

Yes

No wheat or soya

Protein

30.0%

28.0%

26.0%

26.0%

Fat

13.0%

12.0%

18.0%

18.0%

Fibre

3.5%

3%

1.3%

2.5%

Price/kg from**

£5.25/kg

£4.08/kg

£5.60 / kg

£4.50 / kg

After sterilisation, adapted meals make the difference!

Royal Canin Medium Sterilised

Royal Canin Medium Sterilised

Concept for Life Medium Sterilised

Concept for Life Medium Sterilised

Royal Canin Mini Sterilised

Royal Canin Mini Sterilised

Concept for Life Mini Sterilised

Concept for Life Mini Sterilised

Main Ingredient

Maize

Poultry

Maize

Poultry

Includes Fresh Meat

No

Yes

No

Yes

Includes Grain

Yes

No

Yes

No

Protein

28.0%

28.0%

30.0%

30.0%

Fat

13.0%

11.5%

13.0%

12.0%

Fibre

6.4%

6.8%

6.6%

6.5%

Price/kg from**

£4.90 / kg

£4.04 / kg

£6.80 / kg

£4.50 / kg

Prevent / treat excess weight to stay healthier!

Royal Canin Medium Light Weight Care

Royal Canin Medium Light Weight Care

Concept for Life Medium Light

Concept for Life Medium Light

Hill's Science Plan Adult 1-6 Perfect Weight Medium

Hill's Adult 1-6 Perfect Weight Medium

Briantos Adult Light

Briantos Adult Light

IAMS Advanced Nutrition Weight Control

IAMS Advanced Nutrition Weight Control

Main Ingredient

Poultry

Poultry

Wheat

Poultry

Barley

Includes Fresh Meat

No

Yes

No

No

Yes

Includes Grain

Yes

No

Yes

Yes

Free from wheat and soya

Yes

Free from wheat

Protein

27.0%

26.0%

25.3%

20.0%

20.0%

Fat

11.0%

9.8%

11.3%

6.5%

10.0%

Fibre

5.0%

6.0%

12.1%

6.5%

2.8%

Price/kg from**

£4.90 / kg

£3.96 / kg

£4.52 / kg

£2.03 / kg

£2.42 / kg

Allergies & sensitivities solutions exist!

Royal Canin Veterinary Canine Hypoallergenic

Royal Canin Veterinary Hypoallergenic

Concept for Life Veterinary Diet Hypoallergenic Insect

CFL Veterinary Diet Hypoallergenic

Hill's Prescription Diet Canine z/d Food Sensitivities

HPD Canine z/d Food Sensitivities

Main Ingredient

Rice

Potato flakes

Maize starch

Includes Fresh Meat

No

No

No

Includes Grain

Yes

No

No

Protein

21.0%

22.0%

19.2%

Fat

19.0%

12.0%

14.7%

Fibre

1.1%

3.0%

4.7%

Price/kg from**

£7.06 / kg

£6.08 / kg

£7.45 / kg kg

*Offer Notice

  • Valid until 11pm, 13th May, 2024 while stocks last.
  • Only valid on the following brands: Concept for Life, Concept for Life Veterinary Diet, Smilla, Smilla Veterinary Diet, Rocco Sensitive, Rocco Diet Care and Briantos.
  • Only one voucher code can be redeemed per order.

**Price per Kg

Prices observed on the zooplus.co.uk website on 10/04/2024 on the largest available packaging for each product (excluding economy packs).

What is dietary food?

Although the name may be misleading, a diet food is not necessarily reduced in calories and designed to help you lose weight. These are foods that are only given in the case of certain diseases, since their specific composition makes them an integral part of the treatment. They are specifically designed to fulfill one or more nutritional purposes.

These are defined by law and include kidney, bladder, liver and intestinal diseases as well as food intolerance.

Dietetic foods are protected by special laws and must have specific nutritional characteristics tailored to the disease in question. This type of food is given only after a diagnosis and on the advice of the veterinarian.

Diet foods are also known as therapeutic foods, veterinary foods, or prescription foods. They are offered in the form of dry kibble or wet food.

"Normal" complete feeds are also referred to as physiological feeds. They are suitable for healthy animals and contain all the nutrients that the animal needs on a daily basis.

It may contain additional ingredients that, while not essential, have a specific benefit, e.g. salmon oil for a shiny coat or prebiotics for the intestinal flora.

These foods meet individual needs, but only to a limited extent.

How do you recognize a diet food?

  1. Diet feeds are marked on the packaging with the designation "Diet", which is reserved for feeds for special nutritional purposes only
  2. Often "veterinary diet" is also written on the label.
  3. In addition, the special nutritional purpose must always be listed with the special nutritional-physiological characteristics.

When and how is diet food used? Why is a vet visit necessary?

A diet feed should only be fed to your animal on veterinary prescription after a diagnosis has been made.

Due to its specific composition and the fact that it may not be suitable for a healthy animal, we strongly advise against feeding your pet diet food without consulting your veterinarian. For example, dry and wet food developed for animals with renal insufficiency have a lower protein and phosphorus content than physiological food and can lead to deficiency symptoms in healthy animals.

Any animal fed a diet food should be regularly monitored by a veterinarian to ensure that the diet continues to be appropriate to the animal's health status.

Before changing your pet's diet, you should seek advice from the supervising veterinarian to avoid recurrence of symptoms.

Above all, remember that a diet food should only be given to an animal suffering from a disease that has been positively diagnosed by a veterinarian.

Constant monitoring by the veterinarian is important to assess the patient's health and adjust the diet if necessary.