Top local reviews
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150g
Please change to bigger biscuits
My Bengal is the fussiest cat ever. He used to only swear by Wild Freedom and now won't touch ANY flavour.
He prefers the bigger biscuits like the JWB dental kibbles which is a shame as WF have the better composition.
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400g
Recipe change for the worst
Why change what cats and customers LOVED to something they HATE. If it is cost..charge more if you have to. My cats were hooked and have not accepted any other cat dry food since..and will not eat ANY wild freedom now. I would rather pay more for the orginal recipe
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2kg
Very disappointing new recipe!
My cats loved this food, one now won't touch it & the other three are not keen. I am very disappointed. The biscuits are now very small, I have Maine Coons who prefer larger biscuits as these were. The biscuits now just crumble to nothing so I now have a lot of waste. The bags no longer seal! Why design a new bag that no longer seal's. Zooplus told me to decant the biscuits into a container. If I do this I no longer have the batch number, in the event of a recall! Old recipe & bag back please!
150g
Hates new recipes
My two cats used to adore this kibble & wolf it down. Now they won't touch it as the recipe has changed for the worse, plus the biscuits are now small and not chewable, just swallowed whole! Why mess with it. Looking elsewhere now for another suitable brand they'll eat!
150g
Hates new recipes
My two cats used to adore this kibble & wolf it down. Now they won't touch it as the recipe has changed for the worse, plus the biscuits are now small and not chewable, just swallowed whole! Why mess with it. Looking elsewhere now for another suitable brand they'll eat!
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Cats refuse
My 2 boys have their preferences but this is the 1st food either have refused completely. They like the cold water fish version but Zooplus out of stock so bought chicken. Wish Zooplus would sort out their stock issues, or offer substitutes/partial refunds when this is their fault as I had a similar issue with other cat. Gets expensive wasting food
Cats can't chew the kibble
Not sure what is wrong with the size of this kibble as it looks a good size for big cats (I have ragdolls and an 8kg moggy!) but most of my cats can't crunch it, They really struggle with it and it goes around their mouths and either ends up getting spat out or swallowed whole (which isn't good as they are chunky pieces) so I can't continue to give this which is a shame as it looks good and I think they like the taste!
Reviews from other countries
||Germany
NEU: 150 g
How annoying…..
And once again, I bought a stockpile... and it's not being eaten anymore... The first sample pouches were devoured. Why that's not the case with the following pouches, or even the bigger bags, I have no idea. The chunks are somehow dry and small now, which wasn't the case before. I still have an 'old' bag with duck, the big chunks, and those get eaten, same with beef... It's really annoying when you buy a supply and then it doesn't get eaten.
This review has been translated.
View original||Germany
NEU: 150 g
Constant changes leading to lower quality
I've been ordering this food for years. Now, for the third time in a year, they've changed the recipe again—this time the pieces are even smaller than before and it has a weird smell when you open it. Loads of varieties have also been discontinued. My cat hardly eats it anymore. It's honestly disgusting when they try to save money with this rubbish instead of actually listening to their customers. And this is the Zooplus own brand, so it's not a separate product where reviews wouldn't matter here.
This review has been translated.
View original||France
nouveau : 6,5 kg
Well-hidden scam
Very disappointed with this brand. The new packaging hides a new recipe with 10% less meat compared to the old one, without making it clear. They give the impression of keeping the same quality, but the ingredients have actually been downgraded.
As for the wet food, it’s even more baffling: the "sterilised" and "non-sterilised" options have exactly the same nutritional composition, but the price is different.
Hard not to feel like the customer is being misled.
This review has been translated.
View original||Czechia
6,5 kg
Too large kibble
Extra large kibble – the cats don’t want it, and if they do eat it, they clearly don’t chew it properly because they vomit up pieces of kibble. I have no idea what I’m going to do with such a bag. Yet the tins from the same brand are great.
This review has been translated.
View original||Germany
NEU: 150 g
new formula
I can only confirm the other comments. Smaller chunks. Our cats loved this food for years, but now they won't touch it anymore. Such a shame.
This review has been translated.
View original||Germany
NEU: 150 g
What a pity……
Was eaten right at the start of the switch, but not anymore. Really annoying, since I stocked up on a good supply. I keep offering it every now and then, but no luck…
The little chunks don’t look tasty anymore either… just dry.
It’s a real pain having to constantly look for different food….
This review has been translated.
View original||Germany
NEU: 150 g
Recipe changed..
My cats used to get the dry food every now and then and they all loved it. But since the recipe changed (it's lower quality than before), my tomcat doesn't like it anymore and my cat throws it up shortly after eating. Such a shame.
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View original||Finland
6,5 kg
The recipe was changed again, and it's worse than before
I managed to order my first big trial bag and the cats liked it, plus it had 41% fresh meat and the rest was just filler. Now it’s only 30% decent stuff and the rest is rubbish. Shame they had to ruin this food too, they should’ve launched a new product instead. First Applaws went downhill, and now this one.
When you look at the attitude of pet food manufacturers and their sneaky tricks, this is probably just the tip of the iceberg. Cats are 100% carnivores and many here would like a similar dry food for their cats.
This review has been translated.
View original||Germany
NEU: 150 g
Changed recipe
It's sad that successful cat foods are always being changed just to squeeze out even more money. The recipe is lighter now, so the proportion of meat and by-products is different. Presumably, with less egg and meat, the mixture doesn't stick together as well anymore, and now there are smaller, lighter-coloured pieces. They've also cut costs on the packaging—no more zip closure.
This review has been translated.
View original||Germany
NEU: 2 kg
Not good anymore since changing the food
I can only agree with all the previous reviewers. Since the change, the new food is no longer being eaten and I won’t be ordering it again either. All the cats loved the old food, especially because of the large chunks, and I felt that it helped with tartar problems because they could actually chew instead of just swallowing. The new pieces are so tiny that they mostly fall out of their mouths. That’s no fun and apparently it doesn’t taste good anymore either.
This review has been translated.
View original||Netherlands
2 kg Nieuw Recept
kibble is way too small for healthy teeth
I've been using Wild Freedom for a long time, but lately something's not right—the kibble pieces are so tiny (0.5 mm) that they can't be good for healthy teeth. This so-called production error has already been acknowledged before, but I'd rather they actually do something about it. In any case, please go back to how it was before. Then the description here on Zooplus will be accurate again.
This review has been translated.
View original|Spain
150 g
Recipe change for the worse
My cats used to eat it really well and now they don’t want it since the recipe changed. It was supposed to be just new packaging, but the colour, size, and smell have changed too.
It was the only thing my cat actually enjoyed eating. I won’t buy it again. Please go back to the old recipe.
This review has been translated.
View original||Spain
Recipe change led to poor quality
My cats used to love it and now they won’t eat it, they come close, sniff it and run away—it has an unpleasant smell. The quality has gone down and it’s not even the same size, colour or smell anymore.
It was the only thing my cat ate happily, now she won’t even try it.
I hope they go back to the old recipe, I won’t be buying it again.
This review has been translated.
View original||Germany
NEU: 150 g
Has been changed
My two Birmans loved this dry food for years. The recipe has changed and the pieces are smaller now. They don’t like it anymore. Really annoying, I’m now looking for a replacement. Won’t be ordering again.
This review has been translated.
View original||Germany
NEU: 2 kg
No longer eaten by us
Unfortunately, it’s not just the packaging that has changed, which really annoyed me. There’s no zip closure anymore on the 2 kg and 400 g packs, so you can’t reseal them. But they’ve also changed the recipe, and now my cat won’t eat the food anymore. I think it’s terrible how customers are being treated. There’s no consideration for the reviews or the preferences of the cats. I won’t be buying this food anymore.
This review has been translated.
View original||Poland
NOWOŚĆ: 2 kg
Unfortunately, something's not right
My cat eats almost everything. But he doesn’t want this food. Usually, he devoured foods like Wild Freedom and Purizon in no time. I guess they changed the recipe and overdid it. 2 kg of food straight to the bin.
This review has been translated.
View original|Poland
NOWOŚĆ: 6,5 kg
Wild Freedom Adult "Wide Country", poultry – grain-free
Unfortunately, my cat doesn’t eat the new food. The previous version was the only one she would eat. Now I’m stuck and have to start looking for another food that will satisfy her. I was hoping they only changed the packaging design, not the ingredients. My mistake, because I didn’t compare the ingredients.
This review has been translated.
View original||Germany
NEU: 150 g
No cat will touch it
We only use dry food as a topping or as treats. And usually, they much prefer it over tinned food, which is why I use it as a topping. Unfortunately, they won’t touch this one at all. They don’t even lick it and spit it out. Even if I throw it for them, they’ll run over, sniff it briefly, and that’s it. I’m really surprised by that. With wet food, it would have been understandable, but with this?
Unfortunately, I had several small packets, and now they’re all going to animal welfare.
This review has been translated.
View original|Germany
NEU: 400 g
Change
The recipe and also the size have been changed...
This review has been translated.
View original