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Sheba Philosophy

Sheba

Resistance is futile

Cats are true masters when it comes to having their will. They find amazing ways and means to gain our attention. Getting what they want is one of their easiest tasks and we are putty in their paws – any resistance is futile. We pretend we’re in control, but secretly we all know the real boss of the house walks on four legs not two.

83% of all Sheba products are already MSC-certified

83% of all Sheba products are already MSC-certified. And this is only the first step: By 2020 Sheba wants to use 100% sustainable fish in feed production. This means exquisite, sustainable cat food that your demanding pet can enjoy without hesitation

In collaboration with specialists from the WALTHAM™ Centre for Pet Nutrition

Sheba products have been developed in collaboration with specialists from the WALTHAM™ Centre for Pet Nutrition. The institute looks back on 50 years of innovative research and enables the manufacture of products that are perfectly tailored to the needs of pets.

High-quality complete food for daily enjoyment

Sheba offers high-quality complete food for daily enjoyment. The delicate recipes with different types of meat provide excellent variety, so that choosy gourmets never get bored.

Not use artificial colourings or preservatives

The health of your animal is close to Sheba's heart. For this reason, Sheba does not use artificial colourings or preservatives. in its feed production. You can be sure that every meal you give your pet is naturally delicious.