Top Quality Food
About a year ago I spent a lot of time researching dog food, at the time my Cocker Spaniel was on one from the local pet shop, not a bad food by any means but I knew there was better out there. You only have to read the ingredients to know how good this is, for starters you can understand what they are without looking them up and because by law they have to be listed in content values you know its full of meat and veg and not any of your derivatives and grain fillers either!
Its about £8 more than the food he was on but because its of such good quality you feed them less so it actually works out better value and theres less scooping to do too.
Another good sign for me was that this, and other good quality brands are rarely on offer, do you notice how often the premium brand leading one is a third off or buy one get one half price. Its like wine at the supermarket, if its on offer more often than not then you've got to ask yourself what the real value of it is?