02/22/22 | Sue

No smelly poo!

I think this is doing my boy good! All I can say is his poos don't smell and he's eating it so I shall stick with it
01/17/21 | Tref H

Not a favourite

I didn’t deliberately buy this; it was a random substitution in my December order. With Christmas and everything else making a mess of delivery times I kept it and assumed it would be fine. I have two Border Collies. One eats this as enthusiastically as anything else, the other isn’t impressed and would clearly prefer something else. Granted this is aimed at Labradors and weight maintenance while I would normally feed Wolf of Wilderness but Vince isn’t usually picky.
12/27/20 | originally published in zooplus.es

Excellent results

My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair. I'm very satisfied with the switch. I can definitely recommend this food.
09/23/20 | originally published in zooplus.es

Great product

Great product, good size kibble and a fantastic price
09/21/20 | originally published in zooplus.it


Excellent food my labrador eats it every day and still goes crazy for it. Excellent consistency of stools and thanks to the large kibble it's a good chew as well.
07/21/20 | TONY BLUNDELL

Concept dog food

Our 4 year old Labrador add gone off his food which was strange for him, normally he eat any think. We had some good reports about Concept For Life dog food and gave it a try, he loves it and his over all health seems to have improved . recommend .
07/04/20 | originally published in zooplus.it

Fantastic dry food!

Our Labrador could not eat any other dry food besides the Royal Canin for intestinal reasons. We dared to change them once, but it did nothing apart from make our dog feel bad. With this kibble, on the other hand, we had a great time, both in terms of health and economically. Also it seems that our "puppy" loves them! Highly recommended!
05/28/20 | originally published in zooplus.es


Very good product for my Labrador Retriever. Affordable price and great value. I always use this to feed my dog

Great product

I use them for my Corso! But I would like to know if there is a specific range for him or if I should just continue with this one! Thank you

Good product

My labrador eats every bowl with gusto
01/04/20 | originally published in zooplus.fr


I can highly recommend this kibble It's one of the best
07/23/19 | Beth

Very pleased picky pup

My Labrador has been picky ever since he was a puppy and would only eat dry food with wet food mixed in, thought I'd give this a try and good meat % but doesn't cost the earth, he loves it and will even carry on eating this when were eating something.

Very superior dog food; best ever tried.

I ordered this food as was on a special offer and needed to increase my order to qualify for free delivery. Well I am very glad I did! This is the best dog food I have ever used ( 30 years of dog ownership). My current Labrador on this food has the lowest excreta ( a sure sign of quality food) and needs less g to sustain his weight. There is absolutely no odour from the food; other highest quality foods tend to have that dried ready-made meal smell! Highly recommended.
09/15/18 | stuart woodcock

food for my lab

weve had JD, Royal Canin and now this, concept for life food for our lab as he has elbow displacier. he likes them all and have seen no plus or minus between them other than the price


This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
11/06/17 | Rev P R Brown

If they could talk I’m sure they’d say “IT’S DELICIOUS” !!

I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
07/28/17 | Kokomidi

Glad we tried it

I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too. Will keep her on this food for another year and see… so far so good….
05/06/16 | originally published in zooplus.de


My Labrador is crazy about this food. His bowl is always empty after dinner and he is looking very healthy too. Price-wise, it is nice for my wallet :-)

*RRP= Recommended Retail Price ** Conditions apply

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