He loves it mainly for scratching
One of my cats doesn’t pay much attention to it, but for the other one it’s her favourite scratcher, especially for scratching and playing—she knocks it over, sticks her head inside... Both of them use the inner board as a platform to sit on. Since she uses it so much, she ends up breaking it. This is the second one I’ve bought, and when it wears out I’ll get it again.