Concept for Life German Shepherd Adult
12kg
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds....further information
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12kgSave -30%£45.49
£3.79 / kg
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£79.19£45.49
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Delivery in 1-3 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.
- Digestive safety
Precisely balanced plant fibres such as psyllium and dried beet pulp support digestion and promote stable intestinal flora.
- Cartilage & Joints
With glucosamine and chondroitin sulphate.
- Skin & Hair
With omega-3 and -6 fatty acids from high-quality oils and a special vitamin B complex.
- Optimum nutrient balance
High-quality proteins, L-carnitine and an adapted protein-fat ratio support strong muscles and a stable energy level.
- Strong defences
Antioxidants from green tea and marigold flowers can support cell protection, while vitamins and beta glucans contribute to the body's own defences.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages.
Concept for Life German Shepherd is a premium, complete dry food for adult German Shepherds is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), 12kg and 24 kg.
Try it too:
Dry food
Snacks & Feed supplement
Ingredients
Go to analytical constituents
Concept for Life German Shepherd Adult is a complete dry food for adult dogs.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 18.0 % |
| fibre | 3.5 % |
| ash | 7.2 % |
| calcium | 1.2 % |
| phosphorus | 0.9 % |
| potassium | 0.62 % |
| sodium | 0.4 % |
| omega-3 fats | 1.2 % |
| omega-6 fats | 3.7 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dod's weight in kg | Daily amount in g - reduced activity | Daily amount in g - normal activity | Daily amount in g - increased activity |
| 22 | 250 | 290 | 340 |
| 24 | 265 | 305 | 365 |
| 26 | 280 | 325 | 385 |
| 28 | 300 | 345 | 410 |
| 30 | 315 | 365 | 430 |
| 32 | 330 | 380 | 450 |
| 34 | 345 | 400 | 470 |
| 38 | 375 | 435 | 515 |
| 40 | 390 | 450 | 535 |
Reviews
Overall Rating (16)
Insights from real Pet Parents
AI generated summary based on reviews added by customers
This pet food is appreciated for its good value and quality ingredients, making it a hit with many dogs who enjoy the taste and improved digestion. However, some German Shepherds are not fond of it, refusing to eat the kibble despite its appealing size and shape. On the positive side, other dogs show enthusiasm for the food, experiencing benefits like reduced shedding and improved stool consistency, making it a recommended choice for many pet owners.
Latest user reviews
09/01/25|Adam
Very good
Very good quality
15/06/23|Carlotta Talbot
My GSD will not eat this
Was attracted by the good value abs also the ingredients- but my 10 year old GSD will barely touch it .
Back to Royal Canin
07/02/23|Colin McKelvie
Not happy with Concept for Life
My German shepherd will not eat it, he will beg or try to get snacks by other means. He flatly refuses to eat this. There must be something in it that he will not tolerate so I will have to go back to royal canin as he woods that down.
12/07/21|Lynne Hudson
will not eat this
Neither of my 2 GSD will eat this - I dont know whats in it but they eat everything else in dish and leave all these biscuits -what a waste of money - very disappointed
17/03/21
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
Translated from zooplus.de by zooplus
14/03/21
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
01/03/21
2/3 of my Shepherds love it
I've got three Shepherds and the two boys love it, the kibble is large and crunchy, with a star shape. The lady doesn't like them so much, but I am going to try a Large Breed pack from this brand because I really like the ingredients, especially at this price point which I think is more than fair and affordable.
Translated from zooplus.es by zooplus
14/12/20
Mali Mix
I have a Mali Mix who's 4 years old. I've been giving him this food for around a year. It's great as a dry food, and our 35kg lady loves chewing through the larger than average kibble. I also use it as a treat on our first walk. A great food. Highly recommended.
Translated from zooplus.de by zooplus
01/11/20
Good value for money
I like that the recipe includes glucosamine, chondroitin, and L-carnitine. And the size of the kibble means my dog has to chew properly.
Translated from zooplus.es by zooplus
06/09/20
GSH Food
Eaten with great joy and digested with ease.
Translated from zooplus.de by zooplus
24/07/20
Easy to digest
This is the first dry food our dog enjoys eating. Normally he's very fussy but he loves this stuff. It seems to agree with him perfectly. Will definitely be buying again.
Translated from zooplus.de by zooplus
29/04/20
Good product
Good product that represents great value for money. Came quickly, to the right place, and in perfect condition.
Translated from zooplus.es by zooplus
14/03/20
Great food
I thought it was just humbug, but my dog is losing way less hair since making the switch! Well accepted, and well deposited, will order again!
Translated from zooplus.de by zooplus
08/03/20
Great value for money
My German Shepherd loves eating it and leaves perfect stools behind, the ingredients are amazing for the price, which I think is really impressive
Translated from zooplus.es by zooplus
16/02/20
very well accepted
our 2 long-haired shepherds love eating this food. The changeover went really well. The consistency of the "piles" has also improved significantly. We are very satisfied
Translated from zooplus.de by zooplus
11/12/19|Isabel Pankhurst
Concept for life German shepherd adult
My German Shepherd loves it
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