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2kg Free!

14kg BETA Dry Dog Food - 12kg + 2kg Free! *

Senior Chicken (14kg)
: 5/5
(24)
2kg Free!
Now when you buy selected 14kg bags of BETA dry dog food, in a range of tasty flavours for different ages, you'll only pay for 12kg - that's 2kg free!...further information
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Was £31.99
£27.39
£1.96 / kg
Delivery in 1-2 working days more
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Product description

Now when you buy selected 14kg bags of BETA dry dog food, in a range of tasty flavours for different ages, you'll only pay for 12kg - that's 2kg free!
This promotional offer applies only to the listed variants starting with 996922.xx (.xx = variant identifier).

Wholesome diets with adapted kibble size and shape, and a range of essential nutrients combined with premium chicken, salmon or turkey in delicious tailored meals! Support your dog’s ability to live life to the full with this range of PURINA BETA dry dog food for adult, junior and senior canines. Being a “Real Dog” means running, jumping, chasing, and living a life unleashed. Your dog needs a food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our PURINA® BETA® selection offers tailored nutrition for adult, junior and senior dogs at every stage in their lives, including essential vitamins and minerals to help support healthy bones, and high levels of protein and fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! And all this without including any added artificial colours, flavours and preservatives.

PURINA BETA Dry Dog Food at a glance:

  • New improved recipe!
  • Chicken, turkey or salmon as the primary ingredient
  • Made with selected natural ingredients and no artificial colours, flavours or preservatives
  • With natural prebiotic proven to help improve digestive health
  • Dual shape and size kibble for slower chewing
  • Tailored nutrition with adapted levels depending on your dog’s needs and life stage
  • Made in the UK: proudly made in our Suffolk factory

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging:

#RealDogs

  • THE BUDDY
    • They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
  • THE JESTER
    • Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
  • THE THRILLSEEKER
    • They just love to dive right in. Splashing, swimming, rolling, and the messier the better!  
  • THE FOODIE
    • They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
  • THE CHASER 
    • They were born to move – fast! That’s why they need to run, track and retrieve.  
  • THE EXPLORER
    • Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Purina Beta Dry Dog Food is a great way to provide your dog with the tailored nutrition and fuel it needs at every point in its life.

More information about the individual varieties, including ingredients and feeding recommendations, can be found here:


* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.

Please note: This product is not available for delivery to Northern Ireland or the Channel Islands.

Ingredients

Go to analytical constituents

More information about the individual varieties, including ingredients and feeding recommendations, can be found here:


Analytical constituents

protein25.0 %
fat12.0 %
fibre3.0 %
ash8.0 %
omega-3 fats0.15 %
omega-6 fats2.0 %

Feeding guide

More information about the individual varieties, including ingredients and feeding recommendations, can be found here:

Reviews

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Customer Photos

Puppy large breed
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Latest user reviews

20/10/21
: 5/5
Brilliant
Been using for 10 and a half years for our Briard cross. Vet says she’s fit and healthy. Never lost a tooth, we’ve put it down to good diet.
23/02/21|Donna
: 5/5
Beta food
My dogs are doing great on this
13/06/20
: 5/5
Excellent for condition and shine
Our cocker was a bit ‘lack lustre’ but since changing him on to the Beta Adult he has improved so much in condition, with a shiny coat. Our cocker bitch also thrived on this through her pregnancy and looked in top condition all the way through until weaning. Zooplus provides a great service.
26/04/20|Eileen Brown
: 5/5
Beta
Have ordered my dogs Beta dry food a few times now from Zooplus. I have no complaints at all with the service and the delivery is second to none, very quick delivery AAA+++++
14/11/19|Jake
: 5/5
Good quality dog food i have no trouble recommending
Tried lots first thing then, got Beta never change for 35 years. Good quality that does not change bag to bag.
01/10/19|Gillian Grainger
: 5/5
Very fussy Skye Terriers
Have had my Skyes on this food for about three years now. Suits them perfectly. Very good stools and they remain in fantastic condition even my 11 year old. Highly recommend this food.
22/02/19|Sandra moss
: 5/5
Dogs love it
First time I have used beta my dogs love it will buy again
09/11/18|Allan Rose
: 5/5
Our chocolate lab loves it
We've been feeding our beloved chocolate lab Purina beta all her life, the last few years on the senior, she's turned 13 now and fit as a fiddle, out running 2 year olds, surely that says something about the quality and nutritional content?.
09/11/18|originally published in zooplus.ie
: 5/5
Our chocolate lab loves it
We've been feeding our beloved chocolate lab Purina beta all her life, the last few years on the senior, she's turned 13 now and fit as a fiddle, out running 2 year olds, surely that says something about the quality and nutritional content?.
09/11/18|Allan Rose
: 5/5
Our chocolate lab loves it
We've been feeding our beloved chocolate lab Purina beta all her life, the last few years on the senior, she's turned 13 now and fit as a fiddle, out running 2 year olds, surely that says something about the quality and nutritional content?.
30/05/18|originally published in zooplus.ie
: 5/5
Beta puppy
The food is excellent qaulity delivery was perfect
30/05/18|originally published in zooplus.ie
: 5/5
Beta puppy
The food is excellent qaulity delivery was perfect
30/05/18|Denise taylor
: 5/5
Beta puppy
The food is excellent qaulity delivery was perfect
30/05/18|Denise taylor
: 5/5
Beta puppy
The food is excellent qaulity delivery was perfect
09/03/18|Lesley
: 5/5
Suprisingly good for picky eater
Bought this for a greedy eats anything Weimaraner and a picky loses interest easily Vizsla. The Weimaraner wolf's it down but needs less. Its more expensivethan their previous food but they need a bit less and it seemsbetter. The Vizsla loves it and previously would only eat muesli food, bored with any complete biscuit after 2 meals. Both dogs have much better tummies and their poos look better. I'm delighted and will keep them on it now.
09/03/18|originally published in zooplus.ie
: 5/5
Suprisingly good for picky eater
Bought this for a greedy eats anything Weimaraner and a picky loses interest easily Vizsla. The Weimaraner wolf's it down but needs less. Its more expensivethan their previous food but they need a bit less and it seemsbetter. The Vizsla loves it and previously would only eat muesli food, bored with any complete biscuit after 2 meals. Both dogs have much better tummies and their poos look better. I'm delighted and will keep them on it now.
09/03/18|originally published in zooplus.ie
: 5/5
Suprisingly good for picky eater
Bought this for a greedy eats anything Weimaraner and a picky loses interest easily Vizsla. The Weimaraner wolf's it down but needs less. Its more expensivethan their previous food but they need a bit less and it seemsbetter. The Vizsla loves it and previously would only eat muesli food, bored with any complete biscuit after 2 meals. Both dogs have much better tummies and their poos look better. I'm delighted and will keep them on it now.
09/03/18|Lesley
: 5/5
Suprisingly good for picky eater
Bought this for a greedy eats anything Weimaraner and a picky loses interest easily Vizsla. The Weimaraner wolf's it down but needs less. Its more expensivethan their previous food but they need a bit less and it seemsbetter. The Vizsla loves it and previously would only eat muesli food, bored with any complete biscuit after 2 meals. Both dogs have much better tummies and their poos look better. I'm delighted and will keep them on it now.
04/12/17|Jane
: 5/5
very good for sensitive tummies
I have five working Labradors and feed them a working crunch, one bitch has had persistently runny tummy on every food except this one, although it is £10/14kg more expensive for the same protein and nutritional values it is worth it because it takes less food to keep her in condition and she is a happier dog.
04/12/17|originally published in zooplus.ie
: 5/5
very good for sensitive tummies
I have five working Labradors and feed them a working crunch, one bitch has had persistently runny tummy on every food except this one, although it is £10/14kg more expensive for the same protein and nutritional values it is worth it because it takes less food to keep her in condition and she is a happier dog.
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