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Purizon Original Beef with Chicken - Grain-Free

New Recipe! 2kg
Grain-free dry food for cats, with at least 65% meat, fish and other animal ingredients, including lots of fresh beef for a high protein content, refined with selected herbs....further information
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£16.99
£8.50 / kg
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Product description

Grain-free dry food for cats, with at least 65% meat, fish and other animal ingredients, including lots of fresh beef for a high protein content, refined with selected herbs.
Purizon Original Beef with Chicken - Grain-Free is a premium dry food, designed to meet the needs of the carnivorous cat. The teeth, jaws and short digestive tract of cats are optimal for processing proteins from meat and fish. In addition to vitamins and minerals, proteins also contain the essential amino acids that cats require. As an additional source of fibre and vitamins, this Purizon Original Beef with Chicken - Grain-Free contains fruits and vegetables.

Our recipes have been carefully revised by veterinarians and nutritionists to reflect the latest scientific findings – ensuring consistently high quality, optimal nutrient supply and the familiar taste your pet knows and loves. Please refer to the “ingredients” section for detailed information on the respective recipe changes. 

Due to a change in packaging, you may now receive this product in a different format: the zip fastener has been removed and the packaging design updated.

Ingredients

Go to analytical constituents
Ingredients:
Original recipe:
Fresh beef (30%), dried poultry protein (15%, including 12% chicken), dried fish (10%), potato starch, dried beef protein (9%), dried peas, poultry fat (4%), hydrolysed poultry liver (2%), dried brewer’s yeast [source of mannan-oligosaccharides and beta-glucans], dried egg (1%), linseed, salmon oil (0.8%), apple pomace, guar gum, chicory inulin [source of fructo-oligosaccharides], dried carrots, potassium chloride, dried cranberries, hydrolysed chicken cartilage (0.12%, source of chondroitin), dried parsnip, dried beetroot, hydrolysed crustaceans (0.09%, source of glucosamine), dried blueberries, dried blackcurrants, dried rosehip, dried herbs [camomile, nettle, fennel, blackberry leaves], olive extract.
New recipe:
Fresh beef (26%), poultry protein (14%), peas, poultry fat (10%), pea protein, potatoes, fish protein (4%), beef protein (4%), chicken protein (4%), hydrolysed poultry liver (2%), dried apple pulp (1.5%), linseed, salmon oil (1%), carrots, pea meal, potassium chloride, parsnip, chondroitin sulphate (0.02%), mannan-oligosaccharides, glucosamine (0.018%), fructo-oligosaccharides [FOS], dried rosemary.

Additives per kg:
Nutritional additives:
Original recipe:

Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (150 IU), vitamin C (55mg), niacin (130mg), calcium-D-pantothenate (43mg), vitamin B1 (12mg), vitamin B2 [riboflavin] (22mg), vitamin B6 [pyridoxine hydrochloride] (12mg), vitamin B12 (100μg), biotin (1000μg), folic acid (2.8mg), choline chloride (2000mg), zinc [zinc oxide] (125mg), manganese [manganous(II) oxide] (50mg), iron [ferrous(II) sulphate monohydrate] (200mg), copper [cupric(II) sulphate pentahydrate] (15mg), selenium [sodium selenite] (0.05mg), iodine [calcium iodate anhydrous] (2.5mg), taurine (1400mg), L-carnitine (200mg).
New recipe:
Vitamin A (18,000 IU), vitamin D3 (1000 IU), vitamin E (750 IU), vitamin C (250mg), vitamin B1 (5.4mg), vitamin B2 (3.8mg), vitamin B6 (2.4mg), vitamin B12 (0.03mg), niacinamide (36mg), calcium-D-pantothenate (5.4mg), folic acid (0.75mg), biotin (1.6mg), choline chloride (2500mg), iodine [potassium iodide] (3.2mg), zinc [protein hydrolysate zinc chelate] (135mg), manganese [protein hydrolysate manganous chelate] (50mg), iron [ferrous(II) protein hydrolysate chelate] (43mg), copper [cupric(II) protein hydrolysate chelate] (8mg), L-methionine (5000mg), taurine (2000mg), L-carnitine (60mg).

Antioxidants:
Original recipe:
Tocopherol extracts from vegetable oils.

Analytical constituents

protein41.0 %
fat20.0 %
fibre1.5 %
ash7.4 %
calcium1.4 %
phosphorus1.1 %

Feeding guide

Feeding recommendation:
Purizon Original Beef with Chicken - Grain-Free is a high-quality complete food for adult cats of all breeds.

The stated feeding amounts are guidelines and should be adjusted to your cat's individual needs to help maintain an optimal body weight. Always provide fresh drinking water. Store in a cool, dry place away from direct sunlight.

Original recipe:
Cat's weight Daily serving in g
Neutered cats Active cats
3kg 25 - 40 g 50g
4kg 30 - 45 g 60g
5kg 35 - 55 g 70g
6kg 40 - 60 g 80g
7kg 45 - 65 g 90g

Energy per kg: ME (FEDIAF, 2020): 16.9 MJ / 4045kcal

New recipe:
Cat's weight Daily serving in g
Neutered or indoor cats Active cats
2kg 20 - 30 g 40g
3kg 25 - 40 g 50g
4kg 30 - 45 g 60g
5kg 35 - 55 g 70g
6kg 40 - 60 g 80g
7kg 45 - 65 g 90g
8kg 50 - 75 g 100g

Energy per kg: ME (FEDIAF) 17.13 MJ / 4095kcal

Reviews

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Latest user reviews

12/12/25|Ann
This is a stars rating area from zero to 5: 4/5

1 out of 5 cats

I have one cat that will eat this, but he prefers beef to anything else. It does take him longer to eat which is fine but the other cats look at the bowl and walk away. It's not the flavour they have a problem with it's definitely the size which is double that of Applaws and Smilla. If I take the time to smash it into smaller pieces it vanishes faster than a magicians rabbit. II would switch to this for all of them if the kibble size was smaller.
26/09/25|Carol Fenton
This is a stars rating area from zero to 5: 1/5

Too big

Kibble way to big for my cats likeing will give to neighbour who feeds stray cats..yet the purizon chicken for sterilised cats was small kibble so that sample I bought to try was Great . So I may try larger bag of the sterilised later as cannot buy Arden granges chicken and potato for sterilised cats from you any more as the last bag was not small kibble but large flat flowery shapes which my cats hated.
26/09/25|Carol Fenton
This is a stars rating area from zero to 5: 1/5

Too big

Ordered this to try out as have changed Arden Grange to large flat kibble instead of small round.this is just as bad..too big for my cat won't order again
29/05/24|John Bolton
This is a stars rating area from zero to 5: 5/5

My fussy cats love this!

Would highly recommend this food for fussy eaters. In 2020 we started our young cats on this. During lockdown we could not get this as it was out of stock for a while and had to try other foods, which was not a success. Finally came back in stock and we've had 2 happy cats ever since. Its the only food they will clear their bowls in, in 1 sitting. The rest they get bored and walk off, then back and forth.
13/05/24|Andrea
This is a stars rating area from zero to 5: 5/5

excellent for automatic feeders

These pellets are of biggish size and are dry so they do not get stuck when coming through my automatic feeder. My cats like them.
16/01/23|Alex Wilk
This is a stars rating area from zero to 5: 1/5

Too big

All Purizon dry food is great except this one - the kibble is huge, my cats refuse to eat it.
07/05/22|Kat Barlow
This is a stars rating area from zero to 5: 2/5

Kibble is too big... Recipes have changed...

I've been a loyal Zooplus Customer for many years. All 4 of my cats used to adore all of the Purizon flavours, it was my go-to brand... Wild Freedom too. Now the recipe for both brands seems to have changed & the kibble is really large like dog food. It's far too big for my cats, I spent ages cutting the kibble into smaller pieces for them but they don't even seem to like the taste anymore. Ingredients not as good quality as before. Such a shame. I will have to look for something else. :(
02/04/22|Lily
This is a stars rating area from zero to 5: 3/5

My cats love it but

My two Maine Coon cats love the food. They can’t get enough. But Purizon is out of order for a while and I have to change to a different brand. My cats refuse to eat any other brand so end up I have to throw away many good quality food. I feel sad that to see my cats are not happy.
15/03/22|Wilma Cooper
This is a stars rating area from zero to 5: 5/5

Purizon Dry Cat Food

Very fast delivery and a good transaction. My cat loves these crunchies and can't leave them alone. So it must be a very good product. I'm well pleased with the order and delivery and the price is very reasonable. Thank you.
19/09/21|Stupid cat servant
This is a stars rating area from zero to 5: 3/5

It really should say beef & chicken d FISH

Admittedly it's mostly my fault for not double Checking the ingredients I just a summed via other none fish in title bags that there was no fish in this. My cat can't handle fish and I've been feeding this to him for mo ths and wondering why he'd lost weight and recently he's been liquid out of both ends and now I know why. Please be careful
04/07/21
This is a stars rating area from zero to 5: 2/5

Well intended product, but my 4 cats have diarrhea for 1 month

I bought this because I can't find OptimaNova in the UK anymore. Sadly the ingredients, not sure which one, causes diarrhea to my cats, even though food was gradually introduced. 4/4 cats had problems in the toilet, so I had to throw the 8kg bag away.
02/05/21
This is a stars rating area from zero to 5: 5/5

Excellent

My two cats love the beef and chicken one. They choose to eat it first, before their wet food which is new! They seem to really fill up on it, and they eat less of their wet food than they used to. Definitely worth trying if you are considering a new dry food for yours.
07/04/21|Erika
This is a stars rating area from zero to 5: 5/5

Cats like it

I was a little worried my 4 cats will not eat it, but they do. We usually buy other variants. I have bought the testing packages some time ago and they liked all except the fish ones so I risked it. And all of them prefer this over the old food (also because it is new). It has bigger pieces and smells different (not as much as the fish ones). It is similar to the other ones - not completely dry.
18/01/21|Anne
This is a stars rating area from zero to 5: 2/5

four cats refuse to eat this

My cats always eat Purizon Lamb & Purizon chicken but all refuse this one. I have persevered for weeks but they seem prepared to go without food rather than eat this variety. For me, it is a waste of money as the bag will be thrown out
29/11/19
This is a stars rating area from zero to 5: 5/5

Excellent

My Siamese cats love this food! The ingredients are very good and they only need a little each day. It looks delicious and they are full of energy, and their coats are so glossy now. Amazing.
Translated from zooplus.de by zooplus