new10% Off!
400g Concept for Life Dry Cat Food - 10% Off! *
Beauty Adult (400g)
new10% Off!
Now when you buy selected 400g Concept for Life Dry Cat Food, unique and scientific nutritional concept, which focuses on the cat’s individual well-being and dietary requirements, you'll get 10% off!...further information
Choose item (6 options)
Choose item (6 options)
Beauty Adult (400g)Was £4.49
£3.99
£9.98 / kg
Maine Coon Adult (400g)Was £3.49
£3.09
£7.73 / kg
Oral Care (400g)Was £4.49
£3.99
£9.98 / kg
Sensitive (400g)Was £4.49
£3.99
£9.98 / kg
All Cats 10+ (400g)Was £4.29
£3.89
£9.73 / kg
Kitten (400g)Was £4.29
£3.89
£9.73 / kg
Was £4.49
£3.99
£9.98 / kg
Delivery in 1-2 working days more
Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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All prices include statutory VAT. Additional shipping costs may apply.
Product description
Now when you buy selected 400g Concept for Life Dry Cat Food, unique and scientific nutritional concept, which focuses on the cat’s individual well-being and dietary requirements, you'll get 10% off!
This promotional offer applies only to the listed variants starting with 2335934.xx (.xx = variant identifier).Concept for Life is a unique and scientific nutritional concept, which focuses on your cat’s individual well-being and dietary requirements at all life stages. When you feed your cat with Concept for Life dry food you are providing your pet with a diet that promotes health and well-being. Choose between crunchy dry food or wet food in gravy or in jelly and try feeding your cat a mix of wet and dry.
Concept for Life - tailored nutrition for your cat
Concept for Life Dry Cat Food at a glance:
- Balanced nutrient mix: The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all round care to help it to live a long and healthy life.
- Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
- Fur & Skin: The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids may help to promote glossy fur and soft skin in your cat.
- Hairball Function: Concept for Life All cats can help to prevent the formation of hairballs. It also contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which may help to support the natural expulsion of swallowed hair.
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
- Contains essential taurine
Concept for Life provides your pet with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. The foods are designed to make it easy for you to give your cat a species appropriate and balanced diet at every stage of its life. No matter whether your pet is a kitten, getting on in years, a house cat or one that spends time outside, Concept for Life provides your cat with a balanced, premium nutrition at a great price.
More information about the individual varieties can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee the availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out-of-stock promotional items are no longer available for purchase.
Ingredients
Go to analytical constituents
More information about the individual varieties can be found here:
Analytical constituents
| protein | 32.0 % |
| fat | 22.0 % |
| fibre | 4.0 % |
| ash | 7.0 % |
| calcium | 1.28 % |
| phosphorus | 1.0 % |
| magnesium | 0.09 % |
| potassium | 0.82 % |
| sodium | 0.45 % |
| omega-3 fats | 1.33 % |
| omega-6 fats | 4.66 % |
| eicosapentaenoic acid | 1.85 g/kg |
| docosahexaenoic acid | 1.54 g/kg |
Feeding guide
More information about the individual varieties can be found here:
Reviews
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Overall Rating (33)
Latest user reviews
18/04/25|Maggie Robinson
Cats love it
Used another brand of Maine Coon biscuits before finding this. Better value and my cats love it.
21/02/25|Joy Gutteridge
Obviously Yummy
My Maine Coon loves this dry food. I've been feeding her on it for over a year now and she never seems to tire of it. She does have wet food, but she turns her nose up at many so it’s good to be giving her something I know she enjoys. I buy the 400g bags, which I think are a nice size. The resealable bags are good for keeping it fresh.
26/11/24|Diana Miles
Cat loves these biscuits
I use Concept for life Sensitive for daily feeding but add the Oral Care to keep my cats teeth and mouth healthy. He loves both. Easier than using a pet brush. Well worth buying as they are a healthy option.
25/10/24|Aleksandra
Two happy little Ragdolls
My two kittens really like this food and it never upsets their little tummies. They are fed raw meat and wet food mainly, but there is always a bowl of high quality dry kibble available between meals. I use few different dry foods, alternating daily, so they won't get bored with same flavour every day.
07/10/24|irene
Excellent
Both cats (11 years) love this and have slimmed down to a better weight
24/09/24|Ian Jones
It’s crunch time
Maine Coone brothers luv these kibbles they also have wet food to add balance.
No waste feed they like the flavour.
No waste
Definitely recommended
16/08/24|Liz
Kitten likes it
Looks to be a good quality product and my kitten seems to enjoy this food. It's all one type of kibble which is great as he used to pick out the biscuits he liked and spit the rest on the floor when he was on whiskas. Happy so far.
05/07/24|Leena Norðdahl
Finally!
Finally we found something that gives our seniour cat healthy teeth - even something he really likes. We tried many brands.
13/04/24
Kittens love it.
I have two siblings kittens that were brought up with whiskas but were trying to look for a better option to provide them.
Boy is not fussy but girl is a bit more picky and would like whiskas dry food much on its own. This one they love it. Both been going for it like crazy asking for more. No toppings needed.
23/03/24
Happy cats
Great food for my cats, they both seem to be benefiting well from it.
21/03/24|Karen
Chuncky kibbles
My non breed moggies love these treats. I can shake the biscuits tub and they will come running. Many years back my cat's became addicted to the Royal Canin MC kibbles but these are a very acceptable more affordable option. Also great for keeping their teeth clean. Thanks Zooplus.
20/02/24|Diana
Great biscuits
I have struggled to find a dry food that my cat will eat that does not upset his tummy. This is the first biscuit that he has tried to break in to the bag that arrived yesterday. So I have taken a chance and switched him instead of weaning on to new biscuits. He loves them. So there has been no eruptions in the litter tray so far. Usually there is an immediate reaction. So relieved to have finally found biscuits that suit him. (I have tried a lot)
12/02/24|Paula
Great kitten food
Great ingredients and price. The only dry food my kitten eats!
28/12/23|Ruth
Great for teeth
My cat loves this food - she cries for biscuits every morning and never leaves a single one behind. The large biscuits keep her teeth in good health and she seems to like the flavour.
13/12/23|Linda
My fussy cat eats this!
My cat is almost 15. He's always been a fussy eater, this is the first biscuit that he eats, almost to the last biscuit. It's great not to have to throw food out!
05/11/23|Bianca
Great for my Sphynx kitten
She loves it and has never had any issues with it
20/10/23|JC
Very Good
My kitten has been getting this mixed in with another dry food since he was with the breeder. He's now approaching 6 months and still really love this. He is drawn to his dry food a lot more when this is in it.
I am going to test him out on just this and see how he does.
27/09/23|Chris
Happy Cat!
This review is similar to one written for the wet food which my cat consistently enjoys and he is much happier and healthier now than when struggling to get him to eat previous foods. He equally enjoys a little of
this dry food as well as the wet. Glad to have found both.
20/08/23|Judith
Adored by my Birman
My Birman will not eat anything other than this food. She has always been an extremely fussy eater so thank goodness for this food as she loves it. I have 5 other cats, all Siberians, with huge appetites. I therefore have to feed separately from the others in case they pinch her food!
06/07/23|Cris
Fantastic find!
We have rescue Persian cats, 7 in total, each with their own sensitivities and issues. After years or trialling new things, this is the first time my cats are toileting ‘scoopable poops’. All of my babies appear to love it and there is rarely a biscuit left, even my oldest girl that will only eat wet (a different flavour each eve or she refuses) eats this, she has never touched dry food until now!
Absolute steal of a price too at £20 less than Royal Canin Sensible.
5stars!
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