Concept for Life Beauty – in Gravy
Concept for Life Beauty – in Gravy
Concept for Life Beauty – in Gravy
Concept for Life Beauty – in Gravy
Concept for Life Beauty – in Gravy
Concept for Life Beauty – in Gravy

Concept for Life Beauty – in Gravy

Balanced wet cat food, rich in omega 3 & 6 and biotin for shiny fur and healthy skin. This tasty food is suitable for cats with sensitive skin and provides a healthy meal....further information
Product description
Ingredients|Feeding guide
Concept for life beauty-in gravy: "Great, great, so tasty, she had it for the first time and loved it"

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12 x 85g
£10.77 / kg
24 x 85g
individually priced £21.98
Now £20.79
£10.19 / kg
48 x 85g
individually priced £43.96
Now £40.29
£9.88 / kg

Product description

Balanced wet cat food, rich in omega 3 & 6 and biotin for shiny fur and healthy skin. This tasty food is suitable for cats with sensitive skin and provides a healthy meal.

The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Beauty – in Gravy has been specifically formulated to provide a balanced diet for all-round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the state of its fur and skin. If it is missing vital nutrients and vitamins, or not getting the correct amount, your cat will develop dull fur. Concept for Life Beauty wet cat food is formulated to healthy skin and shiny fur. This tasty recipe with delicious gravy is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal and supports all-round, good health.

The main ingredient in Concept for Life Beauty – in Gravy is carefully selected meat and top quality, functional ingredients. This creates a balanced mix of the vital nutrients which help to keep your cat healthy. It is easy to digest and very well accepted.

Concept for Life Beauty - in Gravy is premium quality, complete wet cat food based on the latest scientific findings and has been specifically developed to meet the needs of adult cats with sensitive skin:

  • Shiny coat: Fish oil is a natural source of omega 3 fatty acids, which combined with biotin and zinc can help to support healthy skin and fur.
  • Hairball Function: Concept for Life Beauty can help to prevent the formation of hairballs. It contains psyllium plant fibres which can help to minimise hairball formation and encourage the natural expulsion of swallowed hair.
  • Balanced mix of nutrients: This wet cat food recipe is packed with vital proteins, fatty acids, fibre, vitamins and minerals which all help to make sure that your neutered cat gets a balanced, wholesome meal every time.
  • Well accepted: The appealing texture and size of the meat chunks, combined with the delicious gravy ensure it is well accepted
  • Developed together with vets
  • Contains essential taurine
  • Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty and rich in nutrients.
  • No soya, sugar, taste enhancers or preservatives: for a healthy meal.


Concept for Life Beauty is a unique nutritional concept, based on scientific research. It helps your cat to enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being and dietary requirements of adult cats 1+ year. Concept for Life – tailored nutrition for your pet.

Have you heard about Concept for Life dry cat food?. It includes a range of specialised nutrition and Concept for Life All Cats dry food is the ideal addition to Concept for Life Beauty – in Gravy wet food. It is available in bags of 400g, 3kg and 10kg.

Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.


Go to analytical constituents
Concept for Life Beauty is a complete wet food for adult cats.

Meat and meat by-products, vegetable by-products (0.4% inulin, 0.2% psyllium), oils and fats (0.2% fish oil), molluscs and crustaceans (0.1% green lipped mussel powder, minerals

Additives per kg: Nutritional additives:
Vitamin D3 200 IU, Vitamin E 100mg, biotin 100mcg, taurine 100mg, manganese (as mangan (II) sulphate, monohydrate) 3mg, zinc (as zinc sulphate, monohydrate) 20mg,

Energy / 100g:
(ME FEDIAF, 2013) 0.371 MJ / 88.6 kcal

Analytical constituents

protein8.2 %
fat4.8 %
fibre0.4 %
ash1.5 %
calcium0.34 %
phosphorus0.27 %
biotine (vitamin H)100.0 mcg
moisture81.0 %
manganese3.0 mg
omega-3 fats0.16 %
omega-6 fats0.85 %
taurine100.0 mg
zinc20.0 mg
vitamin D3200.0 IU
vitamin E (tocopherol)100.0 mg

Feeding guide

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight.
Please make sure your pet always has fresh drinking water
Feed at room temperature


Cat’s weigh in kg: Only wet food/day Mixed with Concept for Life Sensitive Cats dry/day
3kg 2 1 pouch + 20-25g dry food
4kg 2.5 1 pouch + 25-30g dry food
5kg 3 1 pouch + 35-40g dry food
6kg 3.5 1 pouch + 40-45g dry food



Latest user reviews

15/06/21 | originally published in
: 5/5

Concept for life beauty-in gravy

Great, great, so tasty, she had it for the first time and loved it
Translated from by zooplus
09/02/21 | Ni Wang
: 1/5

no cat wants to touch it

four cats in my house don't want to eat it. I have a very acceptable cat who eats all of the brands expect this one!
: 5/5

Wet food

Plenty of fresh meat in a delicious gravy, Boriszkám simply loves it .. The value for money is simply unbeatable.
Translated from by zooplus
10/06/20 | originally published in
: 4/5

Concept for Life Beauty - in gravy

Our cats like it very much. Compared to other wet food, they have normal stools.
Translated from by zooplus
: 5/5

My cat loves it !!

My cat is rather fussy when it comes to food but he loves this brand, especially the abundant amounts of gravy ! He can't get enough
Translated from by zooplus
: 4/5

Good, but the chunks are a bit big

My cat really liked it, especially the gravy, but at the start he would leave a lot of the meat chunks, until it occurred to me to chop them up and now he doesn't leave a single crumb! And it's not like my cat, who's a ragdoll, is particularly fussy when it comes to food, because he likes big kibble but not big chunks of meat.
Translated from by zooplus
24/11/19 | Ian Mclean
: 2/5

Won't ear it.

Our cat won't eat it,he just licks the gravy off & leaves the meat.
20/07/17 | chrustine spiby
: 5/5

great food

My very fussy cats love this food they are normally very picky but eat this with no problems its in a rich gravy which they lap up ad the chunks of meat are son gone , so pleased to have found something if quality That they like highly recommended