Insights from real Pet Parents
AI-generated summary based on reviews added by customers
This kibble has some fans wagging their tails with delight, especially for its aroma and crunchy texture that some dogs adore. However, a few pooches have turned their noses up, finding it too hard or causing tummy troubles. Despite the mixed reviews, some owners appreciate the variety and the salmon option for a shiny coat. Overall, it's a hit for some, but others might be sniffing out alternatives.
Top local reviews
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New Recipe! 12kg
Excellent product
Our mixed breed 6 year old dog has been eating Wolf of the Wilderness Wild Salmon food, and nothing else, since she was a puppy. Her breath doesn't smell, she never gets an upset tummy and her fur is beautiful and shiny. She seems to love the food and we have to find ways to slow her eating down. I recommend this product to everyone.
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New Recipe! Economy Pack: 2 x 12kg
New recipe
Had my dogs on this for years with no problems at all until the recipe was changed. Allergies flared up and bad tummies. Have been trying to find a decent alternative
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New Recipe! 12kg
Bad tummy with this one
My dogs been eating thus for years then you changed receipe. Has had a bad tummy. I’ve had to buy the dearer version free range meat
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New Recipe! 1kg
Allergies and dog doesn’t like, low meat content 26%
I have a Labrador who eats anything! And I mean anything, up until now she has liked all the dog food I give her (I basically buy any grain free what’s on offer) however she doesn’t like this, it doesn’t smell meaty unlike other premium dog foods and most of all since I have been feeding it to her (having to mix with wet food so she will eat it) she has developed an allergy. She has been licking her paws and biting her legs. Which suggests there’s something in this she is allergic too.
New Recipe! 1kg
quality worsened but price increased
recipe went from 41% chicken to 25% and from 12% salmon to 4% , and the price went from £44 to £58. Very disappointed , been buying this since 2024 but its timr to change now
Recipe changed
I bought the salmon one for a number of months and my golden retriever had no issues at all. However, since the recipe has changed her skin has become dry and rash, so I've had to change to another brand. Shame
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Dog food Has been found
Thank you the food was put at my sons door found
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Recipe has obviously changed’
My dogs used to really enjoy this, not as their main food but used in puzzle feeders etc. last two orders product is totally different-my 7 kg JRT struggles to eat it as it’s way to hard and once bitten into doesn’t want it anyway. My 11kg now won’t touch it at all and the pieces are now much bigger and don’t fit in the puzzle feeders anyway. Won’t be buying again and 4 unopened bags in the cupboard. Not happy
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My Viszlas
Will eat anything, go out of his way to eat a mouldy sandwich, but won't eat this...
It doesn't make him sick or upset his bombproof stomach, hence the 2 star review.
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Dog loves it
Maisie is very fussy but she really likes this food. Her coat is shiny and she's still very bouncy for 12.
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Larger kibble
My dog has been enjoying various ones in this range for many years. I prefer to feed her Blue River because of the salmon, which gives her a lovely coat. I’ve also noticed that one of the last bags I received, the kibble was larger than other times, which I prefer as she needs to crunch it which is better for her teeth or else she just gulps smaller kibble straight down. I like the way you’re able to try out the different receipies with this range without having to buy a large bag, just in case
Good
My dog loves to crunch on this grain free kibble, he doesn't go wild for it but he enjoys it
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Fantastic product
My dog loves it
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Brilliant health dry food
My dog has intestinal bowel disease and this has been a revolutionary in turning that around with the hydrolysed protein
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Changed
Our dog has been having this for 3 years now but the last 12kg bag has caused serious gastrointestinal issues, including multiple trips to the vet and bloody stools. After a process of elimination, we have worked out it was this food - not sure if the ingredients changed as it was always fine before but will be switching to a different brand as other recent reviews seem the same…
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Different product.
I have previously ordered this product with no issues, but the delivered item seems smaller and lighter in colour to the previous supply and has given my poor dog terrible diarrhoea, to the point we went to the vets,spent a fortune only to find it made no difference..changed his food and now he is fine..not sure if this is a batch issue but given I still have 16kg left I won’t be buying again.
Different product
The product is smaller and lighter in colour than what I had ordered previously from a different supplier. Since feeding my dog he has developed awful runs and gas, and his Pooh is really light in colour.
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Not the same product
I’ve re ordered this particular product for a long time as its really suits my husky. My recent order didn’t seem the same although the price and packaging etc was the same the kibble it’s self was a lot smaller and it given my dog terrible diarrhoea and gas. ☹️
Tasty
Excellent as a small bag was given as a free points item from zooplus hhaving not tried it before I picked it to give it a go). Well my dog loves this kibble now! Good aroma and he also loves it as treats too.
I may well buy a bag as ingredients are good. I love the fact zooplus has good varieties of brands that you can’t always get in UK.
My dog didn’t like this as much as the soft.
I had to add wet food to this as he didn’t like this as much as the soft version.
Reviews from other countries
||Hungary
12 kg: új recept
New recipe, worse quality!
I don't understand how they can call this product fish-based when it only contains 4% fish protein now? It used to be 10%. The composition? Instead of 40% fresh meat, now it's just 25%. The bag isn't resealable, the quality is much worse than before, and even my dog doesn't like it. The price stayed the same, but the quality has dropped. For this price, I can get much better dog food with a higher meat content. I don't get why they have to change something that was good and worked well... Please bring back the old one! From what I see in the comments, others aren't happy with the new food either!!!
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View original||Croatia
Nova receptura! 12 kg
Super!
My German Shepherd loves this food. We haven't had any problems, and his digestion is regular and normal. Highly recommended.
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View original||Bulgaria
НОВА РЕЦЕПТА: 1 кг
New recipe = worse quality
The new recipe reduces the protein by almost 50% compared to the old one! Wolf of Wilderness is starting to turn into just another supermarket food, but at an inflated price!
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Verified purchase
This review is based on a verified purchase.
400 g Nieuw
Tasty
Jip really likes it
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View original||Germany
400 g Neu
Leo loves it
Leo never wanted to eat dry food, but this is the only dry food Leo will eat.
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View original||France
nouveau : 12 kg
Satisfied
My dog loves this kibble and it suits her perfectly.
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View original|Germany
12 kg Neu
Changed recipe and packaging
The changed recipe with less meat content and the new bags without a resealable zip closure have unfortunately been negative points. Because of this, we probably won't buy again. That's a shame.
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View original||Germany
12 kg Neu
New formula = bad
Back then, it was the same price with 50% meat content, now it's barely half as much for the same price.
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View original||France
nouveau : lot économique : 2 x 12 kg
Has the recipe changed?
My Shiba has been eating these kibbles for several years without any problems, but with my last order I noticed the packaging had changed (the 12kg bag no longer has a zip to reseal it), and the kibbles themselves had changed too (they're bigger and seem grainy). I thought it was nothing since it's the same reference, so probably the same recipe, but now he won't eat them anymore, as if he suddenly doesn't like them.
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View original||Romania
1 kg rețetă nouă
He doesn't eat them anymore
The new recipe is no longer to my Cane Corso dog's liking. Before, he used to eat it without even stopping for breath, now he won't touch it at all.
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View originalVerified purchase
This review is based on a verified purchase.
12 kg rețetă nouă
Super good
Excellent
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View original||Romania
2 x 12 kg rețetă nouă
New recipe, disaster!
I've been buying this product for a few years, and ever since you introduced the new recipe, both my dogs think twice before eating it.
If this was the compromise to keep the price down, you picked the wrong recipe!
I'm going to have to look for another product.
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View original||Germany
1 kg Neu
This version is also a popular choice.
Our dog really likes eating it. The food is well tolerated with no issues. His stools are firm, no bloating. And the kibble pieces are big enough that our 11 kg dog actually has to chew them and doesn’t just swallow them whole.
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View original||Germany
12 kg Neu
Worse quality compared to the 1kg version
The 12kg feed is coarser, drier, and doesn’t smell like fish. In the 1kg bags, the feed is smaller, darker, juicier, with a nice fish aroma. I wouldn’t recommend the 12kg feed.
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View original|Germany
12 kg Neu
Good price
After a long search, we've finally found a good dry dog food. It does what it promises—our dog has good digestion now.
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View original||Slovenia
1 kg NOVO
Wolf of Wilderness Blue River kibble
Excellent food, easy to digest, nutritious, my dog's coat is shiny, he loves the kibble, they're extremely tasty, he even gets them as a treat.
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View original||Romania
12 kg rețetă nouă
It's not good.
Since 2026, with the new recipe, my dog scratches all over, the new recipe is a disaster. I switched to another food.
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View original||Romania
12 kg rețetă nouă
The new recipe is disappointing
I bought this product for 3 years, but the change to the new recipe and the bag without a seal made us switch to another brand. The difference in ingredients is significant.
Old formula:
41% fresh chicken + 10% salmon protein + 10% poultry protein + eggs…
New formula:
25% fresh chicken + potatoes + 15.4% chicken protein + pea protein + …
My dog started scratching more; at first I thought it was for another reason, but after we changed the food, the itching disappeared. Such a shame.
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View original||Sweden
Ekonomipack: 2 x 12 kg nytt recept
Misleading product description
According to the packaging, the food contains "Fresh chicken meat with salmon". This should be clearly stated in the product description, which only mentions salmon.
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