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Insights from real Pet Parents

AI-generated summary based on reviews added by customers

This kibble has some fans wagging their tails with delight, especially for its aroma and crunchy texture that some dogs adore. However, a few pooches have turned their noses up, finding it too hard or causing tummy troubles. Despite the mixed reviews, some owners appreciate the variety and the salmon option for a shiny coat. Overall, it's a hit for some, but others might be sniffing out alternatives.

Top local reviews

New Recipe! 12kg

Excellent product

Our mixed breed 6 year old dog has been eating Wolf of the Wilderness Wild Salmon food, and nothing else, since she was a puppy. Her breath doesn't smell, she never gets an upset tummy and her fur is beautiful and shiny. She seems to love the food and we have to find ways to slow her eating down. I recommend this product to everyone.
New Recipe! Economy Pack: 2 x 12kg

New recipe

Had my dogs on this for years with no problems at all until the recipe was changed. Allergies flared up and bad tummies. Have been trying to find a decent alternative
New Recipe! 12kg

Bad tummy with this one

My dogs been eating thus for years then you changed receipe. Has had a bad tummy. I’ve had to buy the dearer version free range meat
New Recipe! 1kg

Allergies and dog doesn’t like, low meat content 26%

I have a Labrador who eats anything! And I mean anything, up until now she has liked all the dog food I give her (I basically buy any grain free what’s on offer) however she doesn’t like this, it doesn’t smell meaty unlike other premium dog foods and most of all since I have been feeding it to her (having to mix with wet food so she will eat it) she has developed an allergy. She has been licking her paws and biting her legs. Which suggests there’s something in this she is allergic too.
New Recipe! 1kg

quality worsened but price increased

recipe went from 41% chicken to 25% and from 12% salmon to 4% , and the price went from £44 to £58. Very disappointed , been buying this since 2024 but its timr to change now

Recipe changed

I bought the salmon one for a number of months and my golden retriever had no issues at all. However, since the recipe has changed her skin has become dry and rash, so I've had to change to another brand. Shame

Dog food Has been found

Thank you the food was put at my sons door found

Recipe has obviously changed’

My dogs used to really enjoy this, not as their main food but used in puzzle feeders etc. last two orders product is totally different-my 7 kg JRT struggles to eat it as it’s way to hard and once bitten into doesn’t want it anyway. My 11kg now won’t touch it at all and the pieces are now much bigger and don’t fit in the puzzle feeders anyway. Won’t be buying again and 4 unopened bags in the cupboard. Not happy

My Viszlas

Will eat anything, go out of his way to eat a mouldy sandwich, but won't eat this... It doesn't make him sick or upset his bombproof stomach, hence the 2 star review.

Dog loves it

Maisie is very fussy but she really likes this food. Her coat is shiny and she's still very bouncy for 12.

Larger kibble

My dog has been enjoying various ones in this range for many years. I prefer to feed her Blue River because of the salmon, which gives her a lovely coat. I’ve also noticed that one of the last bags I received, the kibble was larger than other times, which I prefer as she needs to crunch it which is better for her teeth or else she just gulps smaller kibble straight down. I like the way you’re able to try out the different receipies with this range without having to buy a large bag, just in case

Good

My dog loves to crunch on this grain free kibble, he doesn't go wild for it but he enjoys it

Fantastic product

My dog loves it

Brilliant health dry food

My dog has intestinal bowel disease and this has been a revolutionary in turning that around with the hydrolysed protein

Changed

Our dog has been having this for 3 years now but the last 12kg bag has caused serious gastrointestinal issues, including multiple trips to the vet and bloody stools. After a process of elimination, we have worked out it was this food - not sure if the ingredients changed as it was always fine before but will be switching to a different brand as other recent reviews seem the same…

Different product.

I have previously ordered this product with no issues, but the delivered item seems smaller and lighter in colour to the previous supply and has given my poor dog terrible diarrhoea, to the point we went to the vets,spent a fortune only to find it made no difference..changed his food and now he is fine..not sure if this is a batch issue but given I still have 16kg left I won’t be buying again.

Different product

The product is smaller and lighter in colour than what I had ordered previously from a different supplier. Since feeding my dog he has developed awful runs and gas, and his Pooh is really light in colour.

Not the same product

I’ve re ordered this particular product for a long time as its really suits my husky. My recent order didn’t seem the same although the price and packaging etc was the same the kibble it’s self was a lot smaller and it given my dog terrible diarrhoea and gas. ☹️

Tasty

Excellent as a small bag was given as a free points item from zooplus hhaving not tried it before I picked it to give it a go). Well my dog loves this kibble now! Good aroma and he also loves it as treats too. I may well buy a bag as ingredients are good. I love the fact zooplus has good varieties of brands that you can’t always get in UK.

My dog didn’t like this as much as the soft.

I had to add wet food to this as he didn’t like this as much as the soft version.

Reviews from other countries

НОВА РЕЦЕПТА: 12 кг

Approved by Arlinka

Arlinka eats it with pleasure and it’s good for her tummy.

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12 kg: új recept

Why is the composition getting worse?

Unfortunately, their new product contains much less fresh meat than the old one—the fish or duck versions used to have 10%, but now it’s only 4% flavouring. Plus, they left out an important trace element, Selenium, from the new recipe? Why? This new recipe is not convincing at all; my dog doesn’t like the taste as much as before, and the composition isn’t good either. Why do they always have to ruin a tried-and-tested quality?

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1 kg

Good

He eats them with appetite and hasn't had any digestive problems from them.

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nouveau : 12 kg

Change in formula

Very disappointed since the recipe changed; not only is the packet no longer resealable, but the ingredients have dropped in quality while the price hasn’t. You pick salmon or lamb kibble, but in the end it’s 95% chicken and only 5% lamb or salmon... I’ve been buying this brand for my dog for 9 years and I’m gutted..

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Sparpaket: 2 x 12 kg Neu

Sad Deception

I can only agree with the bad reviews. My dog won't eat it anymore. He felt unwell when he did eat it. Such a shame.

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nouveau : 12 kg

Very good kibble

My dog enjoys these kibbles, she eats them really well and has no health issues.

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12 kg Neu

Fate has decided…

I actually ordered the food for my old Ridgi, but sadly he crossed the rainbow bridge. I didn’t want to throw the food away, so I gave it to our Labrador. What can I say, this is THE food I’ve desperately been searching for the Labrador. He tolerates it well and no longer poops five times a day, but just 1–3 times.

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1 kg NOVO

Excellent

I use the briquettes as a reward and they're simply great.

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12 kg: új recept

New recipe, worse quality!

I just don’t get how they can call this product fish-based when it only has 4% fish protein in it now? It used to be 10%. As for the ingredients, instead of 40% fresh meat, now it’s only 25%. The bag isn’t resealable, the quality is way worse than before, and even my dog doesn’t like it. The price stayed the same, but the quality dropped – for this money I can get much better dog food with higher meat content. I don’t understand why they had to change something that was good and worked well... We want the old one back! Looking at the comments, seems like others aren’t happy with the new food either!!!

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Nova receptura! 12 kg

Super!

My German Shepherd loves this food. We haven't had any problems, and his digestion is regular and normal. Highly recommended.

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НОВА РЕЦЕПТА: 1 кг

New recipe = worse quality

The new recipe reduces the protein by almost 50% compared to the old one! Wolf of Wilderness is starting to turn into just another supermarket food, but at an inflated price!

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400 g Nieuw

Tasty

Jip really likes it

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400 g Neu

Leo loves it

Leo never wanted to eat dry food, but this is the only dry food Leo will eat.

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nouveau : 12 kg

Satisfied

My dog loves this kibble and it suits her perfectly.

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12 kg Neu

Changed recipe and packaging

The changed recipe with less meat content and the new bags without a resealable zip closure have unfortunately been negative points. Because of this, we probably won't buy again. That's a shame.

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12 kg Neu

New formula = bad

Back then, it was the same price with 50% meat content, now it's barely half as much for the same price.

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nouveau : lot économique : 2 x 12 kg

Has the recipe changed?

My Shiba has been eating these kibbles for several years without any problems, but with my last order I noticed the packaging had changed (you can’t reseal the 12kg bag with a zip anymore), and the kibbles themselves had changed too (they’re bigger and seem grainy). I thought it was nothing since it’s the same reference, so probably the same recipe, but now he won’t eat them anymore, as if suddenly he doesn’t like them.

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1 kg rețetă nouă

Doesn't eat them anymore

The new recipe is no longer to my Cane Corso's liking. He used to eat it without even breathing, but now he won't touch it anymore.

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12 kg rețetă nouă

Super good

Excellent

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