Addicted cats. Literally. Addicts.
Reading these reviews, it sounds like the cats are addicted to these treats... They probably are. They contain beet sugar (who know what else) but sugar by itself is addictive and not good for cats. I fed my cat Similla dry food for a while. He displayed the same wide eyed desire to get this food. Within a couple of months his fur went from being amazing, incredibly shiny and soft, to being in terrible condition, rough and dull. I switched his food back and his coat improved again. I could not recommended this stuff.