It's a paws down from my 2

Oh dear. Not sure if recipe has changed but my 2 cat's point-blank refused to touch this food. They had a trial pack quite a while ago and ate it mixed with their usual cheapo stuff but this time around they won't go near the chicken nor duck flavour. Here's hoping the local cat shelter can make use of it as I've now got 10 200g tins going spare.
02/10/22 | Natalia

food cat

my cat loves this food!

Lovely smell. Lovely food.

I like this food because my cat's poo is better and doesn't smell as bad. My other cat is very difficult with gum issues so there isn't much juice into this, so i still mix it with his other food, but i know secretly with his cat language he loves the smell. He jumped on the surface where he never even comes to want food. Difficult cat. Difficult life. So wow. I like it. I am hoping slowly to make my difficult cat like this food because the one he eats is sadly not going to be on Zooplus UK
10/19/21 | SJ

Not popular

Bought for my picky cat: no go; tried with a dog who grew up eating cat food: no go; tried with another cat who would eat virtually anything: struggled with it.
08/07/21 | B Holmes

My cates hate it

I have five cats. one is picky, the others are not and one will eat absolutely anything normally. None of my cats will eat this food.
07/11/21 | Rosie jackson


Amazing quality. Real meat pieces and it’s smells amazing! Cats loveeeeee this food and it has made their coats even shinier! Absolutely fab!!!!


My 3 cats go crazy for this food. Really good value for money as one can feeds all three of them. I love that it's all meat too with no added nastiness like other brands. Super healthy and super tasty according to the kitties.
02/12/21 | Sarah


Unfortunately both of my cats don't eat any of that. Even though I tried to feed them with 4 different tastes
01/25/21 | Candycat

Cat adores it

Bought the trial pack on offer. Cat adores it. Introduced it by giving it with some of her old food and the wild freedom was gobbled up and her old food left in the bowl! Just got to hope everything’s all ok the other end... if you know what I mean.
09/27/20 | Gosia

Very Good foods

Great price! High quality!
09/22/20 | Nana

Very meaty but reasonable price

I have tried different products with high meat contents but fairly reasonable. These are one of the best to my eyes (and my cats!) Very meaty and you can see chunks of meat. Smell really delicious to us as well (not sure that’s a good thing as our sense of smell can be different from cats!) I feel like I finally found something affordable but happy to feed my cats in terms of quality.
08/23/20 | Teddy’s Hoooman slave

All varieties smell the same

My boy liked the smell when I opened the first pot, he ate a small amount and then refused point blank to entertain any of the flavours which I might add smelt and looked the same, even the tuna one! Back to Cosma Pure for Teddy
06/12/20 | Michelle

Great food

My cats love this food!

Good quality meaty texture cat food!

I'm confident this is a high quality product, and we've settled on this as choice of wet food, though now sticking to one flavour (Pure Chicken). Tried Grau (very good, slightly more expensive, but I think our cat went off it due to me messing around buying different flavours) and CatzFineFood (also very good, though less 'meaty' and dense than Grau or WildFreedom), but we've only ended up with a stable situation of food never being rejected by feeding WildFreedom Pure Chicken.
05/14/20 | Teddy's Mum

Fussy Meowdle with IBD & Pancreatitis

Having just recently been diagnosed with IBD Intestinal Bowel Disease, and already having lived with Pancreatitis for the last 4 years, poor Teddy wasn't doing so well, at aged almost 10. I got this mixed trial hoping he wouldn't simply go off it after 3 mouthfuls, like he does for everything, v fussy! He not only ate it all, he cleaned his bowl clean! Happy Teddy is now eating for England :) in fact we have to be careful as he'd eat and eat this food!
02/11/20 | Ann Mackay

Good Food at a Reasonable Price.

Wild Freedom has become the main food for my cats. The ingredients are excellent - lots of good quality meat with no cereals or other cheap bulking stuff that shouldn't be there! The food looks and smells nice and is eaten enthusiastically by my two fussy cats. They eat all the flavours, though I find I have to occasionally give rabbit and lamb flavours a miss because they can get bored with those - but they will eat them again after a while. Wild Freedom is an essential in this house!

Lovely with chunks of meat

I always research my cats food especially if I offer her something new as I try to give my cat 2-3 different brands in rotation and always look for the highest meat content and no extra nasties. I was worried as some said this wasn't proper cat food, full of gristle and fat? I think I must be lucky because so far my cat has gobbled this down and i've not seen gristle or lumps of fat but have seen a few chunks of meat which makes me happy and more importantly the cat eats it up.
08/01/19 | Julie Thorpe

Good quality cat food

2 out of 3 of my cats like this food,mainly the chicken flavours,not the beef,my other cat will not touch it,but will still buy for my other 2 as very good quality and excellent price.
06/18/19 | Cybil

Maine coons love it

My cats all enjoyed this food and the price isn't bad! Will defo be purchasing again!
03/21/19 | Margaret

Excellent stuff

Low-processed and very meaty (you can actually see the muscle tissue). A bit on the fatty side, but not excessively so. Smells good enough that I myself find it appealing. Finally, cat food that makes my very fussy, skinny Abyssinian girl clean her bowl! (On a side note, I can't believe some reviewers think some gristle in cat food is bad.)

*RRP= Recommended Retail Price ** Conditions apply

333zooPoints for subscribing
Do not miss out on personalised offers, discounts and coupons!
Do not miss out on personalised offers, discounts and coupons!
Please select pet type

Methods of Payment


  • DPD
  • Yodel
  • Evri

Secure Shopping Guarantee


  • App Store
  • Google Play