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New Recipe! 12kg
New food
Slow change over from other food absolutely no problem loves it no stomach issues
New Recipe! 400g
Poor new recipe
My dog has many food intolerances including peas. She had been on this food for almost 10yrs now you've reduced the meat content & added peas. To be honest its now a crap expensive food.
New Recipe! 12kg
Hmmm
Excellent products, but I looked at all prices and protein contents a few days ago. However, since then it appears that all the products with % reductions have been raised to end up giving you the same price as previously?
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New Recipe! 400g
Appalled by mis-advertising
This is listed as fresh meat, but it is actually biscuit, albeit grain free. It's like dried kibble, which my dog is allergic to, I feel I have been ripped off by misleading advertising, and I would not have bought it had I known it was kibble. Not impressed. My advice - avoid!
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Changed recipe - would avoid!
Been using this brand since my dog was a pup and been so happy with it, but in the last 6 months or so have noticed lots of issues with certain types that we used for years going out of production seemingly. That's why we've tried this one and we are not happy, can tell it's lower quality - so checked the ingredients and they are starting a new recipe with this that is not very good quality! 41% fresh meat to 25%, switching to more processed meats etc.
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New recipe is CRAP. Why change when the old works?
Started the old product for my dog, he loved them as treats without any stomach upset. The new product has sub-standard and cheaper ingredients, which make a sensitive stomach unable to function in a normal manner. Would love to buy a bulk of the older products if they are available. Review written with due regard for objectivity and openness.
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Change of recipe
My dog has been on this food for over 10yrs, you have changed the recipe, she has allergies to peas & legumes so this food is no longer suitable. Difficult to find a suitable food for her & when I do she turns her nose up at it. Sorry Zooplu not at all impressed with your money saving cuts.
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Very good food
We tried this after my collie who is 2 and very fussy nearly passed away we couldn’t get her to eat anything and she was very poorly I gave her this and she at it immediately she has been on it since Nov 2025 and is now a health weight and still enjoying her meals even demanding more food which she has never done
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New recipe
My dogs have been enjoying this variety for a number of years, Recipe has recently changed and it now gives one of my dogs upset stomach and the other won't eat it 😒
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Wolf of the wilderness
My husky dog enjoys this food. At 14 and a half she is very fit for her age and not overweight. I mix it with half a can of wet food of the same brand with a multivitamin and some joint supplements. She scoffs the lot !
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Currants listed in ingredients
Hi all, I personally haven't bought this food, but almost did. This brand seems to include currants in their dog food which, as far as I know, are toxic to dogs.
Good
My dog loves to crunch on this grain free kibble, he doesn't go wild for it but he enjoys it
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Not Soft
I bought this food as it was advertised as semi moist.
This food is hard and crunchy and my dog will not eat it. I am very disappointed
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THEY ALL LOVED THIS
Even our fussy cavapoo adored this food despite some being huge for her. Both she and our GSP ate both this and the salmon ones with relish.
Good food but...
I have 2 German Shepherds to feed and the price has jumped up significantly....
Will now be looking for at other dry food as this is unaffordable. Shame really.
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Price rise
Why has this become so expensive? My dog loves it but I'm now forced to look for new dry food brand. So disappointing.
Quality food
I’ve been feeding this to my two large German shepherds but as the price has increased by a huge amount, I now cannot afford it anymore and am buying now from my local pet store a much cheaper version which according to all about dog food website is as good nutrientlty as wolf of wilderness!
Large increase in price
Have always bought this food as it’s affordable and good quality but disappointed it’s jumped up in price so much. With 2 large dogs to feed it’make’s a big difference.
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First class food and service.
I have always fed my two dogs, a seven year old Yorky and a fourteen year old mini Daschund a really good quality food. I decided to try this and my dogs changed to it with no problems.
Dog loves this!
Together with salmon oil, this keeps my large (44kg) dog in very good shape.
Reviews from other countries
||Romania
12 kg: rețetă nouă
Stupid and very stupid
I've been buying this product for a few years, but now, after seeing so many people complaining about this change in the food, it's confirmed that my dog has digestive problems because of it. I won't order again.
He had soft stools/skin eczema/refused to eat.
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View original||Italy
12 kg - NUOVA RICETTA!
Not tolerated
I made soft food and they're not single-protein. Chicken is always present in every variety. Total disappointment.
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||Belgium
1 kg nouvelle recette
Excellent
My dog loved it, but I don’t give him too much because he’s used to Royal Canin. So I mix them together.
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View original||Germany
Sparpaket: 2 x 12 kg neue Rezeptur
Just right
I've been feeding this food to my two Cavaliers for several years now and we're very happy with it. The dogs like it and it agrees with them.
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View original||Poland
400 g: nowa receptura
Wolf of Wilderness Adult
I don't recommend it, the formula has been changed. My dog has diarrhoea and it ended up needing antibiotics. The duck in this food is just an add-on, the rest is chicken and poultry fat.
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View original||Germany
Sparpaket: 2 x 12 kg neue Rezeptur
Bags
The closures are crap, and now there aren't any at all.
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View original||France
400 g nouvelle recette
New recipe
My Swiss White Shepherd can't digest these kibbles anymore, new recipes, so I'm forced to switch brands after many years of trying different varieties. There's no zip to close the bag anymore either, which is a shame.
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View original||Romania
12 kg: rețetă nouă
Hell to the NO NO
The new recipe is terrible, my dog has started to develop a strong odour… the price stayed the same but the quality has dropped by 90%.
He grew up with this brand from puppy to adult, and now with the new recipes he leaves the food in his bowl.
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View original||Germany
Sparpaket: 4 x 1 kg neue Rezeptur
Tastes good
My dog tolerates the food very well.
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View original||Italy
1 kg - NUOVA RICETTA!
All in all
The new recipe isn't as well liked as before. I have to mix it with something else.
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View original|Netherlands
1 kg: Nieuw Recept
different composition
I've fed these kibbles for years, but the new formula is not an improvement. There's a much lower meat content. My dog is drinking huge amounts of water now, so something's not right. Such a shame. Buying the small bags used to be a great solution for us for various reasons, but the price has shot up massively, so they're no longer appealing either.
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View original||Denmark
12 kg: ny opskrift
Ok
My dog has been eating this dry food for just over 4 years now. I think the kibble pieces have become smaller and drier. There’s a lack of a guide about kibble size. But he still eats them, and that’s the most important thing. It was very difficult to find dry food for him when he was little.
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View original|France
lot économique : 2 x 12 kg nouvelle recette
Recipe change
A lot less meat to make more profit off the backs of customers, while the price stays the same—it's a disgrace!!!
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View original||Spain
12 kg - Receta nueva
Package without airtight seal
The food is good, but what makes me reconsider buying it again is that the package no longer has the zip closure that prevents odours in the house.
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View original|Germany
12 kg NEU
Since the recipe change, only below average
Recently, it's been delivered in different bags, and they've left out the zip closure. Not a big deal, I just bought a food bin for it. Much worse than the bag change is the change in recipe—maybe the production or supplier has changed? Up until now, it was the best food; the "Duck" variety had a great smell and both dogs and owners loved it. Now the smell is gone, the kibble doesn't shine anymore, and they seem smaller to me. We're now looking for a different food/supplier.
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View original||Germany
12 kg NEU
New formula no longer recommended!
Since switching to the new formula, my Golden Retriever has only had mushy stools. For three years with the old formula, there were no problems and his stools were always firm. If you look at the ingredients, you can clearly see that the meat content has been reduced by about 50% and replaced with some kind of fillers. I definitely won’t be buying it again.
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View original|Netherlands
Dubbelpak: 2 x 12 kg Nieuw Recept
New recipe, big disappointment
Unfortunately, our experience has completely changed since the formula was updated. Now that it contains more different proteins, our labradoodle suffers a lot from itching. We were very satisfied with this brand for years, but because of this change, we’re sadly switching to another food.
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View original|France
lot économique : 4 x 1 kg nouvelle recette
Good product
Good product quality, affordable price.
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View original||Germany
12 kg NEU
Misleading
Unfortunately, I received the wrong size because I thought the 12kg bag also contained the mini kibbles. Very misleading, as I have severe visual impairment and am almost blind. It's a shame, our dog won't eat the large kibbles, only the minis. So 12kg of food and €49.99 wasted.
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View original||Netherlands
Product has changed.
I was very satisfied with Wolf, I always give duck because my dogs can only have one protein source and absolutely can't tolerate chicken. Now, to my utter surprise, I see that the kibble has changed and now contains chicken as well as duck :-(
Why is this happening? And also sending the other kibble without any warning.
Now I'm stuck with two dogs who have really itchy ears again.
And one unopened bag left that I can't use anymore.
Poor service.
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