03/03/21 | originally published in zooplus.it

Hungarian Bracco Puppy

First purchase: I would say it's gone very well, he eats his food willingly, has a lovely shiny coat and compact stools.
12/18/20 | originally published in zooplus.it

Concept for life

I have a four month old English Pointer puppy, I already knew this brand, exclusive to Zooplus, very good, the puppy is developing excellent muscle tone, showing excellent growth, perfect digestion, definitely one to try
09/21/20 | originally published in zooplus.it


Excellent food my labrador eats it everything goes crazy excellent consistency of feces and thanks to the large kibble he has to have a good chew.
09/17/20 | originally published in zooplus.it


My old dog likes them very much

Truly a great product

I did not know this brand before but my Toy Poodle liked his new food a lot, he eats every portion with pleasure and reacts well during digestion.
08/17/20 | originally published in zooplus.it

He likes it!

My little puppy loves it. It's easy to digest and he eats it happily. We are very satisfied!
07/29/20 | originally published in zooplus.it

For my 6 year old

Great, especially for the price
07/18/20 | originally published in zooplus.it


I have been using it for more than 6 months and I have found it great. My German shepherd is in very good shape, had compact stools and a shiny coat. I also recommend it for the more than affordable price
07/04/20 | originally published in zooplus.it

Fantastic food!

Our Labrador could not eat other food besides the Royal Canin for intestinal reasons. We tried to change them once, but it achieved nothing but make him feel bad. With this kibble, on the other hand, we had a great time, both in terms of results and economically. Also it seems that our "puppy" loves them! Highly recommended!
06/30/20 | originally published in zooplus.it

Concept for Life German Shepherd

I have been using it for two months for my black German Shepherd, so my review is based on this period, anyway for now despite the grains all good, both the fairly compact stools and the fairly shiny and dandruff-free coat. More than affordable price.
06/23/20 | originally published in zooplus.fr

Good value for money

Good food for my Dutch Shepherd who is in perfect health. He's had nothing but this food for several years and everything is dandy.

Great product

I use them for my Corso! But I would like to know if there is a specific food for him or to continue with this one! Thank you
05/14/20 | originally published in zooplus.it

Concept for life mini senior

Very digestible. I've noticed my 14 year old Shitzu's coat getting better.

Great product

My Labrador enjoys every single bowl
11/06/17 | Rev P R Brown

If they could talk I’m sure they’d say “IT’S DELICIOUS” !!

I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
09/27/17 | Hani

Loves it!

After giving this food to my cats for about a year, when zooplus brought out the dog version of it I jumped straight at the opportunity! Dog loves it and his coat is super shiny. Only downside is that I wish the pieces were just a little thicker as mine forgets to chew the pieces as they're quite small!
07/28/17 | Kokomidi

Glad we tried it

I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too. Will keep her on this food for another year and see… so far so good….
01/08/17 | Yvonne (North Yorkshire)

Really well liked

Zooplus has only just started stocking this brand and i'm so glad they did. I've bought CFL for years for my cat and have swapped my 12 month old labrahounds onto it as my cat does so well on it. I'm not disappointed. They love it and they digest it really well with good shaped stools, glossy coat and lots of vitality. So far (used 2 bags now) no hyperactivity, nice calm dogs. The only complaint I have is the kibbles are very small for a LARGE breed specific food.
12/07/16 | Lynn Abbott

At long last ive found a food my fussy dog loves.

Buddy is a JRT and can be very fussy about what he eats. I have tried all the well known, good brand, dried foods in his 7yrs. But I think I've cracked it with Concept For Life. I buy the 1.5kg bags as I swap between the mini adult and the mini senior to stop him from becoming bored eating exactly the same food day in day out. He also gets any leftover veg from our tea - carrots, broccoli, green beans and cauliflower all go down well as extras. Buddy weighs 7.5kg and gets fed 100g of Concept For Life each day.

*RRP= Recommended Retail Price ** Conditions apply

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