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Great for registered breeders

However, the discounts should be in line with the price hikes in the last couple of years. The amount of revenue breeders provide zooplus as they recommend this product and other accompanying products in kitten packs for new owners to continue with and purchase for the duration of their kitten’s life! Therefore the breeder discount should be greater than 10% - And, when there is an offer on products it excludes breeders, as they already receive 10%. Zooplus should look after their worker bees!

Mums and kittens refused to eat

I was a regular buyer of this product. It was one of the best great alternative to Royal Canin. During last six months my female cats and their kittens stopped to eat this product, it smell not like was before.

My kittens loved it

When my kittens were 3/4 months old I shifted from Purina (pink pack) to this, and they were definitely happier! I remember the first time they tried it - they just devoured it! More expensive but it was worth.

My kittens love it

Bought two bags of this product for my kittens when they were nearly 4 m.o. They seem to prefer it to Purina dry food, so I am not sure whether to keep buying it - even if they are five months old now. Whenever I pour this food into their bowl, they scoff it right away, whilst the Purina dry food in the pink pack seems less appealing (especially to one of them).

Queen and kittens love it.

Have been looking for a better food for our queen as she was losing weight. Swapped her to this, she loves it and so do the kittens. Love the zip lock, everyone comes running as soon as they hear me open it! Excellent service, ordered and came within 48 hours.

Price Hike

This product appeals to breeders and is similar to Royal Canin Babycat which is a brilliant product for nursing mums and weaning kittens. Many breeders switched to this product as it used to be cheaper. So how does this measure up?The kibble is bigger but still small enough for kittens and has a very similar composition to RC. I love the sealable zip bags so all in all we were very happy with this product. Unfortunately the item is often out of stock and now due to price hike too expensive.

Brilliant

We have always used for many years Royal Canin Mother & Baby Cat then moving to Royal Canin kitten along with RC Sensible once adults. I was a little bit worried about trying a different brand however we decided with our pregnant queens to recently try this. It took them a couple about 5-7 days (be patient) as we gently introduced them with the change over with food however I was amazed how much they grew to love it and how they have maintained great weight whilst feeding the kittens.

Extremely pleased

After trying so many different brands this food has definitely come out the best for me and my kittens and queens, I used to use royal canin mother and baby but found that it was too rich for my small Ragdoll kittens and would often lead to upset tummy’s so then tried a few other brands but problems with upset tummy’s continued until I found this food, now one very happy cat mummy

Value for money

Our kitten loves this!

Great Product!

I have had 3 pregnant/nursing cats and they’ve all been on this food since about 4 weeks into their pregnancies, all three have loved it straight away and have continued to gain weight even while nursing and they’ve had lots of energy all throughout. I waited until the kittens had grown to make this review but the kittens have been eating this since they were 3.5 weeks old and they’ve all loved it too! it’s a small size so easy for them to manage and they’re all super chunky!

Reviews from other countries

3 kg

Excellent quality 😺

In my cattery, I only feed premium quality dry food, and this was the first time I tried Concept for Life dry food. Both my adult cats and kittens absolutely love it! 😄 So much so that they hardly touch the wet food in pouches anymore 😄 I've already ordered a second bag 😉

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3 kg

They love it!

My kittens really love it, they chew it up easily (at first they got it soaked). Mum isn’t such a big fan though.

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3 kg

Never again.

Unfortunately, none of my four British Shorthair cats will eat this food. Even when mixed with other food, it’s left untouched in the bowl.

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