Now when you buy 400g of selected Concept for Life dry cat food for kittens and adults, which focuses on the cat’s individual well-being and dietary requirements, you'll pay a special price!

This promotional offer applies only to the listed variants starting with 1877430.xx (.xx = variant identifier).

Concept for Life is a unique and scientific nutritional concept, which focuses on your cat’s individual well-being and dietary requirements at all life stages. When you feed your cat with Concept for Life dry food you are providing your pet with a diet that promotes health and well-being. Choose between crunchy dry food or wet food in gravy or in jelly and try feeding your cat a mix of wet and dry.
Concept for Life - tailored nutrition for your cat

Concept for Life complete dry cat food at a glance:

• Balanced nutrient mix: The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all round care to help it to live a long and healthy life.
• Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
• Fur & Skin: The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids may help to promote glossy fur and soft skin in your cat.
• Hairball Function: Concept for Life All cats can help to prevent the formation of hairballs. It also contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which may help to support the natural expulsion of swallowed hair.
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
• Contains essential taurine

Concept for Life provides your pet with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. The foods are designed to make it easy for you to give your cat a species appropriate and balanced diet at every stage of its life. No matter whether your pet is a kitten, getting on in years, a house cat or one that spends time outside, Concept for Life provides your cat with a balanced, premium nutrition at a great price.

Find out more about the individual varieties including ingredients and feeding recommendations:

• Concept for Life

* Special offer items have limited availability and are very popular. We cannot guarantee the availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out-of-stock promotional items are no longer available for purchase.