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Concept for Life Mini Junior

Product description

Concept for Life Mini Junior 5 6
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4.99 8.99 GBP 2
Sold out. Due back in stock approx. 02/02/22
(£3.33 / kg)
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Product description

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.
Concept for Life Mini Junior is tailored, premium nutrition based on the individual dietary requirements of growing junior small breeds of dog, as well as pregnant and lactating dogs. This complete dry dog food has a range of benefits, including:
  • Healthy growth:
    Healthy growth and an optimal supply of energy for small, growing dogs is supported by a high content of very easily digestible proteins in combination with a nutritional needs-based mix of vitamins and minerals.
  • Optimum digestion:
    High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Optimal development of bones & teeth:
    The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to optimise bone and teeth development.
  • Boosts natural defences:
    Prebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life.
  • Shiny fur and healthy skin:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Highest level of acceptance:
    The balanced formula with a high content of fresh meat is very well accepted, even by picky small breed dogs.
  • Specially adapted kibble size
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life Mini Junior is a dry dog food formulated to suit the needs of small breed puppies up to 10 months of age. It provides your puppy with a balanced diet for optimal all-round care, as well as meeting specific growth requirements.The basis of a long and active dog life is a species-appropriate, balanced nutrition during the important phase of growth and development. Your puppy needs a nutrition specialised to their size, as smaller breeds of dog have a shorter growth phase than larger breeds. In order to grow into a healthy adult dog, your puppy needs a diet that contains an optimal content of protein, fat, calcium and phosphorus, which help to support the development of healthy bones, joints and muscles. Pregnant and lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins and minerals.

Concept for Life Mini Junior meets the specific nutritional requirements of puppies and growing dogs, as well as being suitable for pregnant and lactating dog. The high protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth, as well as promoting healthy growth. The special FORMULA X actively supports life-long health and can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

This delicious puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Mini Junior provides your small breed growing puppy with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Mini Junior is a premium, complete dry food for small breed puppies and junior dogs (aged up to 10 months, adult weight 1-10kg), as well as pregnant and lactating dogs, and is available in the following sizes: 1.5kg and 3kg (2 x 1.5kg).

Please note: This product is not available for delivery to Northern Ireland.


Concept for Life Mini Junior is a complete dry food for growing puppies and young dogs.

Poultry protein (31%, partially dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0%), salmon oil (0.55%), lignocellulose (0.5%), powdered egg, sodium chloride, sunflower oil (0.35%), brewer’s yeast (dried), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), potassium chloride, chicory inulin (0.1%), chokeberry extract (0.1%, dried, rich in polyphenols), hop and green tea extracts (0.02% each, dried, rich in flavonoids)

Energy per kg:
ME (FEDIAF, 2019) 17.26 MJ / 4,122 kcal

Additives per kg:
Nutritional additives: Vitamin A 15,000 IU, vitamin D3 1,600 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10 mg, vitamin B12 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3,000mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg
Technological additives: Antioxidants

Analytical constituents

protein 31.0 %
fat 20.0 %
fibre 2.0 %
ash 6.8 %
calcium 1.2 %
phosphorus 1.0 %
sodium 0.35 %
omega-3 fats 1.1 %
omega-6 fats 4.4 %
protein 31.0 %
fat 20.0 %
fibre 2.0 %
ash 6.8 %
calcium 1.2 %
phosphorus 1.0 %
sodium 0.35 %
omega-3 fats 1.1 %
omega-6 fats 4.4 %

Feeding guide

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.
Puppy’s age in months Target adult weight
Target adult weight
Target adult weight
Target adult weight
Target adult weight
2 40g 65g 90g 105g 115g
4 50g 65g 85g 115g 165g
6 50g 85g 120g 145g 170g
8 45g 85g 115g 140g 165g
10 45g 80g 110g 135g 160g


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