BETA Adult Chicken

14kg
: 5/5
(17)

Made with wholesome chicken, specially adapted kibble size and shape, provides a range of essential nutrients, serve up a delicious meal that promotes healthy development for your young dog

...further information
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
BETA Adult Chicken
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RRP* £36.29
Our Price £30.39
£2.17 / kg
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Frequently bought together
BETA Adult Chicken 14kg
BETA Senior Chicken 14kg
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BETA Adult Chicken

14kg

RRP* £36.29
Our Price £30.39
£2.17 / kg

Product description

Made with wholesome chicken, specially adapted kibble size and shape, provides a range of essential nutrients, serve up a delicious meal that promotes healthy development for your young dog

Help your dog live life to the full with this PURINA BETA Adult Chicken dry dog food. Our canine companions just love running, jumping, chasing, and living a life unleashed. Your dog needs a food that can properly fuel its natural enthusiasm for life and help it to stay happy and healthy everyday. Our PURINA® BETA® Adult Chicken offers tailored nutrition for adult dogs, including essential vitamins and minerals to support healthy bones, and high levels of protein and fat for maintaining muscles. It has been specially formulated with selected natural ingredients and a natural prebiotic to support digestive health, essential for keeping your adventurous dog feeling its best all day long! What's more, this food is made without any added artificial colours, flavours or preservatives.

 

PURINA BETA Adult Chicken at a glance:

-      New and improved recipe!

-      Chicken as the primary ingredient

-      Made with selected natural ingredients and no artificial colours, flavours or preservatives

-      With natural prebiotic proven to help improve digestive health

-      Dual shape and size kibble for slower chewing

-      Tailored nutrition: excellent nutrient absorption and a good level of energy provided while managing weight 

-      Made in the UK: proudly made in our Suffolk factory

-      Strong muscles: with protein to help support strong musculature

-      Healthy skin & shiny coat: with vitamins, zinc and omega-3 and -6 fatty acids

-      Healthy teeth & bones: with essential minerals and vitamins to help support healthy teeth and bones

 

Naturally Tailored Nutrition

Just like us, dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in canine nutrition and behaviour, has created BETA® - a tailored range of food, made using carefully selected natural ingredients, with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

 

Real Dog Story

“It’s so important that you recognise the dog inside. And Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. And we live in the county, so there is so much for her to experience and try. She’s a Fire & Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!” - Lindsey, from Preston    

 

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging: 

#RealDogs

 

THE BUDDY 

-      They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

THE JESTER 

-      Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game. 

THE THRILLSEEKER 

-      They just love to dive right in. Splashing, swimming, rolling, and the messier the better!  

THE FOODIE 

-      They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. 

THE CHASER  

-      They were born to move – fast! That’s why they need to run, track and retrieve.   

THE EXPLORER 

-      Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Ingredients

Go to analytical constituents

Ingredients:

Chicken meal (28%), wheat*, corn*, poultry fat, wheat middling, dried beet pulp, digest, soya meal, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (21,000 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (86mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9.5mg), manganous sulphate monohydrate (6.5mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).

Antioxidants.

 


Analytical constituents

protein25.0 %
fat12.0 %
fibre3.0 %
ash8.0 %
omega-3 fats0.15 %
omega-6 fats2.0 %

Feeding guide

Feeding recommendation:

Dog’s bodyweight

Normal activity (g/day)

More active (g/day)

10kg

175

205

12kg

200

230

14kg

225

255

16kg

245

280

18kg

265

300

20kg

280

320

22kg

300

345

24kg

320

365

25kg

325

375

 

The amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly. 

Introduce BETA gradually over 7 days.

Reviews

BETA Adult Chicken
: 5/5
Overall Rating (17)
: 5/5
(16)
: 4/5
(0)
: 3/5
(0)
: 2/5
(1)
: 1/5
(0)
Learn how we manage reviews

Customer Photos

BETA Adult Chicken
24/08/24|Lorraine Foster
: 2/5
Beta
Great value for money but my dog didn't like it
14/03/23|michelle richman
: 5/5
Beta seems to of upgraded their food massively in recent years
Well i ordered this particular variety by mistake instead of beta large breed, i changed from royal canin Rottweiler When my bitch was 2yrs old as it was just so expensive and i hunted around n tried a few different brands, beta have come up trumps for both my rottweilers, glossy coats, clean teeth no doggy breath solid poop and they enjoy it, i do add a bit of meat as well as my girls are spoilt but they will eat the biscuits plain as they are clearly palatable.
23/02/21|Donna
: 5/5
Beta food
My dogs are doing great on this
21/10/20|Donna lea
: 5/5
Beta dry dog food
My German shepherds love this food
21/10/20|Donna lea
: 5/5
Beta dry food
My dogs love this food,
18/09/20|Lesley
: 5/5
Good service
My dog loves this food and has Beta since being a pup. She loves the delivery staff too when they arrive !!
13/06/20
: 5/5
Excellent for condition and shine
Our cocker was a bit ‘lack lustre’ but since changing him on to the Beta Adult he has improved so much in condition, with a shiny coat. Our cocker bitch also thrived on this through her pregnancy and looked in top condition all the way through until weaning. Zooplus provides a great service.
26/04/20|Eileen Brown
: 5/5
Beta
Have ordered my dogs Beta dry food a few times now from Zooplus. I have no complaints at all with the service and the delivery is second to none, very quick delivery AAA+++++
22/10/16|Paul
: 5/5
Tasty and amazing value
Can't believe the price and my 3 dogs love it. It's not often they'll "guard" a dog bowl that only contains dry dog food, but they will with this!
23/08/15
: 5/5
Economical
One of the best when it comes to value for money
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17/08/15
: 5/5
Fantastic!
I started feeding this to my dog following my vet's recommendation. He eats it like there's no tomorrow and is more energetic than ever. Now he also has a beautiful shining coat, which he didn't have before. We are very happy with this product and the recommendation!
Translated from zooplus.es by zooplus
31/05/15
: 5/5
My dog loves it
He really adores this food, it is high quality and very affordable
Translated from zooplus.es by zooplus
28/05/15
: 5/5
perfect
I was lucky enough to get this as a trial pack and my dog absolutely loved it. Without a doubt this will become a staple in my basket for all future shops
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16/05/15
: 5/5
They love it
I received this as part of a promotional campaign and my dogs tried it once and were immediately hooked. They absolutely loved it !!!
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16/05/15
: 5/5
Excellent product, highly recommended !!
Great high quality dog food presented in an original format. The shape of the kibble reduces tartar, builds a beautiful coat and promotes healthy digestion. My dog loves them, and always goes crazy whenever he sees it. A highly recommended product for all the benefits it brings your dog. Very happy!!!
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27/10/13
: 5/5
Dogs like it
I donated some of this to the dog rescue where I volunteered, and it was enjoyed by every single dog there, and some of them are quite fussy! The different sizes of kibble are easy for the dog to pick up and keep the dogs' teeth clean.
25/07/13|Susanne
: 5/5
Finally at zooplus!
Thank you very much zooplus, that you stock the product now! Great product and my 2 German Shepherd love it! Shiny coat, less poo and great activity!