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Concept for Life Beauty Adult

Product description

Concept for Life Beauty Adult 5 19
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2.29 2.29 GBP 1
(£5.73 / kg)
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Product description

Dry cat food with a special vitamin B complex and rich in Omega 3 & 6 fatty acids, biotin and zinc for shiny fur and healthy skin. It provides a complete, balanced meal.

Concept for Life Beauty Adult is premium quality, complete dry cat food based on the latest scientific findings and has been specifically developed to meet the needs of adult cats with sensitive skin and to support shiny fur:

  • Healthy skin and glossy coat:
    The special vitamin B complex and fish oils such as salmon, sunflower and borage provide a natural source of omega 3 fatty acids, which combined with biotin, copper and zinc can help to support healthy skin and fur.
  • Hairball Function:
    Concept for Life Beauty can help to prevent the formation of hairballs. It contains psyllium plant fibres which can help to minimise hairball formation and encourage the natural expulsion of swallowed hair.
  • Supports natural beauty and colour of the fur:
    This finely tuned recipe supports an intensive fur colour.
  • Urinary tract support:
    The addition of DL-methionine as well as a balanced mineral content may help to keep the urinary tract healthy.
  • Balanced mix of nutrients:
    This dry cat food recipe is packed with vital proteins, fatty acids, fibre, vitamins and minerals which all help to make sure that your cat gets a balanced, wholesome meal every time.
  • Dental healthy:
    The Stay-Clean™ complex with soluble vitamin C reduces plaque and dental tartar formation. Special plant fibres help to clean the teeth mechanically.
  • Reduces unpleasant stool odour:
    Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour
  • Well accepted:
    Lots of protein combined with easy to digest rice ensures it is well accepted. Plant fibre and roughage from linseed, dried beet pulp and psyllium husks encourage a balanced gut flora and a healthy digestion
  • Developed together with vets
  • High meat content
  • Rice is an easily digested source of carbohydrate. Does not contain wheat, corn or soya
  • Contains essential taurine


Concept for Life Product Test - Sensitive=

The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Beauty dry cat food has been specifically formulated to provide a balanced diet for all-round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the state of its fur and skin. If it is missing vital nutrients and vitamins, or not getting the correct amount, your cat will develop dull fur. Concept for Life Beauty dry cat food is formulated to support healthy skin and shiny fur. This complete dry food is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal while supporting all-round, good health.

Concept for Life Beauty dry cat food contains a special vitamin B complex and valuable oils such as salmon oil, sunflower oil and borage oil, all of which are excellent sources of natural omega 3 & 6 fatty acids. These vitamins and nutrients, together with biotin, copper and zinc, help so keep skin and fur healthy. The anti-hairball function helps to minimise hairball formation in your cat’s stomach and this reduces the likelihood of your cat regurgitating. Hairballs are expelled in a gentle, natural way.

Carefully selected meat and top quality, functional ingredients are the main ingredients in Concept for Life Beauty dry cat food. It provides your pet with a balanced mix of the vital nutrients which help to keep your cat healthy. It contains lots of protein combined with easy to digest rice. Plant fibre and roughage from linseed, dried beet pulp and psyllium husks encourage a balanced gut flora and a healthy digestion. This tasty kibble is easy to digest and very well accepted. The Stay Clean™ complex with highly soluble vitamin C helps to reduce bacterial plaque formation and dental tartar. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour.Concept for Life Beauty is a unique nutritional concept, based on scientific research. It helps your cat to enjoy a healthy cat life. It is a tasty dry food, based on the individual well-being and dietary requirements of adult cats 1+ year. Concept for Life – tailored nutrition for your pet.

Have you heard about Concept for Life wet cat food? It includes a range of tailored nutrition in jelly and in gravy. Concept for Life Beauty wet food is the ideal addition to Concept for Life Beauty dry food. This tasty wet food is available in 12 x 85g, 24 x 85g and 48 x 85g pouches.

Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat.

Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.


Concept for Life Beauty is a complete dry food for adult cats.

42.5% poultry protein (rich in chicken, partly dried and hydrolysed), rice, poultry fat, 3.5% lignocellulose, 3.5% dried beet pulp (de-sugared), linseed, 1.4% salmon oil, 1% sunflower oil, brewer’s yeast (dried), egg (dried), sodium chloride, 0.25% borage oil 0.2% chicory inulin, algae meal (rich in DHA) 0.1% psyllium husks (dried), 0.02% Yucca schidigera (dried)

Energy/kg: ME (FEDIAF, 2016) 17.30 MJ / 4,135 kcal

Additives per kg: Nutritional additives: Vitamin A 16000 IU, vitamin D3 1600 IU, vitamin E 400mg, vitamin C 360mg, vitamin B1 40mg, vitamin B2 (as riboflavin) 40mg, vitamin B6 (as pyridoxine hydrochloride) 55mg, vitamin B12 220mcg, niacin 300mg, calcium-D-pantothenate 120mg, folic acid 12mg, biotin 2200mcg, choline chloride 3000mg, taurine 2500mg, DL-methionine3000mg, copper (as copper (II) sulphate, pentahydrate) 15mg, zinc (as zinc sulphate, monohydrate) 120mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganous (II) sulphate, monohydrate) 35mg, iodine (as calcium iodate, anhydrous) 2.5mg, selenium (as sodium selenite) 0.35mg

Technological additives: Antioxidants

Analytical constituents

protein 32.0 %
fat 22.0 %
fibre 4.0 %
calcium 1.25 %
phosphorus 1.0 %
magnesium 0.09 %
sodium 0.45 %
omega-3 fats 1.15 %
omega-6 fats 4.7 %

Feeding guide

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water


Cat’s weight Daily portion – normal Daily portion – active
2kg 35g 40g
3kg 45g 55g
4kg 50g 65g
5kg 60g 75g
6kg 65g 85g
7kg 75g 90g



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