Pro Plan Veterinary Diets Philosophy

Philosophy

Purina® PRO PLAN® Veterinary Diets ranges for cats and dogs and associated products provide comprehensive nutritional support for your pets. It is a precise, effective and science-based range of different dry and wet veterinary products designed to promote their well-being.

Benefits

DRM Dermatosis

Skin health support.

Increased concentration of specific nutrients to support skin health.

Low in antigens. Selected and limited number of protein sources to minimise skin reactions to food.

Omega-3 fatty acids. Increased" content of omega-3 fatty acids, which have a positive effect on skin health.

*versus National Research Council guidelines. 

Benefits

EN Gastrointestinal

Low in fat to minimise fat digestion problems.

Medium-chain fatty acids. With a special fat source (coconut oil) high in medium chain fatty acids for easy intestinal absorption*.

*Compared to the other products in the PURINA PRO PLAN@ VETERINARY DIETS range.

Low residue. Easily digestible ingredients to reduce stress on weakened intestines. 

Benefits

HA Hypoallergenic

Simple hydrolysed protein with low molecular weight to avoid allergic reactions. Sources of purified carbohydrates to avoid allergic reactions.

With omega-3 fatty acids to help maximise natural anti-inflammatory processes. 

Benefits

JM Joint Mobility

Joint support. Formulated to support limited joint mobility. Omega-3. Increased levels to improve joint mobility.

Antioxidants. Increased levels of antioxidants - vitamins E and C - to reduce oxidative stress. 

Benefits

NF Renal Function

Low in phosphorus to slow the progression of kidney disease. Restricted but high-quality protein to minimise muscle loss and toxin formation.

Omega-3 fatty acids to help reduce renal hypertension and kidney inflammation. 

Benefits

OM Obesity Management

High in protein to promote fat loss while maintaining muscle mass. Low in calories to support weight loss.

Blood sugar regulation. Low glycaemic index carbohydrate sources to support the dietary management of diabetes mellitus. (for dry formula only) 

Benefits

UR Urinary

Controlled pH. Formulated to promote an acidic urine to reduce the formation of struvite stones in the urinary system and aid their dissolution.

Moderate protein content to minimise substrate availability for urease-producing bacteria. Very palatable - suitable for long-term feeding. 

Benefits

FortiFlora

Contains a guaranteed concentration of a proprietary microencapsulated strain of developable probiotics (SF68') (5 x 108 CFU./g). The microencapsulation process improves d. stability and guarantees the concentration of live beneficial bacteria entering the gastrointestinal tract. Proven to promote intestinal health and microflora balance. Contains lactic acid bacteria Entmccus faecium (SF68TM) in concentrations proven to support intestinal health and microflora balance in dogs.

Proven to promote a strong immune system/natural defences. 

Benefits

DM - Diabetes Management

Reduction of insulin requirements in diabetic cats clinically proven. Low in carbohydrates to reduce blood sugar fluctuations. Increased vitamin E content to reduce oxidative stress.

Benefits

EN - Gastrointestinal

High digestibility to reduce the burden on the weakened gut.

Limited number of protein sources to minimise undesirable gut side effects. (Applies to the dry formula only).

Added prebiotic to promote improvement in gut health. Great taste to satisfy patients with reduced appetite. (Applies to the sachet formulation only). 

Benefits

HA - Hypoallergenic

Single hydrolysed protein with low molecular weight to avoid allergic reactions. Purified carbohydrates to avoid allergic reactions.

High palatability thanks to high-quality ingredients and appetite enhancers. 

Benefits

NF - Renal Function

Low in phosphorus to slow the progression of kidney disease. Restricted but high-quality protein to minimise muscle loss and toxin formation.

Great taste to satisfy patients with weakened appetites. 

Benefits

OM - Obesity Management

High in protein to promote the loss of body fat while maintaining muscle mass.

Low calorie diet to support weight loss.

Gentle on the urinary system. Supports the prevention of struvite and oxalate urinary stone formation, which is more common in overweight cats.

Benefits

UR - Urinary

With St/Ox sparing of the urinary system to reduce the risk of struvite and oxalate uroliths and stone formation in the ham system.

Promotes the dissolution of struvite stones in the urinary system.

Moderate calorie content to maintain an ideal body weight.