Great for my queen and her baby cats!

I fed my cat this dry food throughout her pregnancy and all throughout her nursing her kittens, I first tried her with Royal Canin Mother and Babycat which was great but pricey and tried this one alongside and she preferred this food anyway! She’s stayed chunky throughout pregnancy and nursing and seems healthy and happy, and it’s great for the kittens too. Definitely a good food for all of your mother cats!

05/22/21 | originally published in zooplus.pl

Essential food

My cat loves it :)



My cat loves it, it's high quality food at an affordable price.

01/28/21 | Olivia


I recently started giving my cats the concept for life ‘beauty’ dry food, I have three moggy long haired cats and one of them started to lose his fur and his skin was dry and he looked awful and I decided to try a better food and it’s been about 5 weeks now and his fur is so much silkier, his skin is no longer scabbing and he looks much healthier! it’s a pricier food but definitely worth it to keep my cat healthy! I mix it with their regular food rather than give them only this.

12/13/20 | originally published in zooplus.es

They love it

I have three cats, and one of them is far too delicate to just eat any food. This one she can't get enough of. I have tried lots of different food and this one has gone down the best so far. I have also noticed that her poo smells less than with other foods. All very good in my book.

12/04/20 | originally published in zooplus.it

Spectacular hair

Since eating this kibble, my kitten has spectacular hair, perfect stool, but above all she eats her meals with pleasure. The price is also excellent!

11/20/20 | originally published in zooplus.fr


the cats like it a lot

07/03/20 | originally published in zooplus.fr

Very good product

My cat smelled the new kibble and quickly munched and swallowed it all. Nothing observed in relation to its weight.


Mr Cat no longer coughs

I bought this kibble for my long haired cat, because with long hair comes hairballs - it's happened a lot. I gave paraffin to help and it worked well, but ideally he would stop coughing. After not even two weeks of using it, it's my first time buying long-hair specific kibble and I was not disappointed. Mr Cat likes it a lot and no more coughing. And for the price, it's just perfect. I would definitely recommend it.

05/30/20 | Shelley Ber

Good food!

My cats simply love it. They wait for it in the morning and when the dish empties up they come to 'nag'. It smells like good food to me and the price is quite reasonable. Just what we want!


Concept is the perfect addition to dry food

I use it as an addition to dry food. I am pleased with the large amount of ingredients in this food that support the beauty of the cat, but the rest of the list is not convincing - therefore only an addition.




01/15/20 | originally published in zooplus.es

Helps the fur

I am a foster mother for cats through an association. Cats that come from the street tend to have very ugly fur. We give them this food to help them in their health and the truth is that it really does work. We always have it at home.


Fussy Ragdoll loves it

My cat has expensive taste, only likes pure chicken and after he tried this refuses to east his smilla. He wolfs this down.

07/10/19 | Lesley Murphy

Used instead of snacks

I bought a small bag to try as my 3 cats are currently on Purizon dry. They absolutely loved it and I even gave them it as a treat instead of dreamies. I shall be buying more and gradually change them over to it completely.

11/04/18 | Wojciech Delong

Concept for Life my cat’s favorite food

My cat loves the Concept for Life food. She meow on me every time when is the dinner time, she never did it before.


Beautiful fur!

My kitten really loves this food and her fur looks amazing. Stick to the feeding instructions for the best results.