03/14/21 | originally published in zooplus.ie

Good size for large breed

My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
02/18/21 | originally published in zooplus.ie

Dog enjoyed

My fussy collie was quite taken with this food
11/08/20 | originally published in zooplus.ie

Stopped my bulldog itching

This food has really helped with my dogs allergies
08/10/20 | originally published in zooplus.ie

Very pleased

I have finally found a kibble which my rescue greyhound really enjoys. Although I have only been using this for a few weeks I have seen a marked difference in her coat and stools. Fingers crossed she doesn’t start to get bored with it like everything else :)
07/18/20 | originally published in zooplus.ie


Very happy with the product,we have labrador mix with weight problems,and had her on royal canin .We were looking for a bit cheeper option and Concept for life is great and half the price.Her coat is soft and smooth and teeth white and healthy
07/17/20 | originally published in zooplus.ie

Good food

My 11 month old Rottweiler has finished his 3rd bag of this food he is triving on it his coat is nice and shiny aswell so I’m happy.
06/25/20 | originally published in zooplus.ie


I would like to say a big thank you for giving the best food and super duper extra large kibble that any mastiff dog owner could ask. I am a regular client of zoo, but I have never purchased your brand due to economic reasons. Last month they had the best deal, for 2 large packs at almost 50 euros. So I took my chance and I am so glad I did! I may not be able to continue buying if it goes up again, but just wanted to say a big THANK YOU for giving people the chance to have this food on discount!
05/28/20 | originally published in zooplus.ie

Took a chance on a large bag

Concept for Life is indeed premium, with no wheat, rice or maize "packing". My greyhounds often reject kibble so I was pleasantly surprised by their ready acceptance of this food. After a few days their dandruff (annual winter coat moulting!) cleared up and their stools became smaller than before. I wish there were other flavours in large adult but you can't have everything!
05/09/20 | originally published in zooplus.ie

great food

I have 2 bulldogs and they love it also their coats are looking great
12/11/19 | originally published in zooplus.ie

Concept for life German shepherd adult

My German Shepherd loves it
04/11/19 | originally published in zooplus.ie

Concept For Life Large Light

As a veterinary nurse myself I wanted something that was high quality, easy on the pocket and that worked for my dog. This product helped my spayed, golden lab lose 4 kg over a few months and the ingredients are very good standard for money. The bigger kibble is perfect for her size and more satiable than other light brands I have tried. Would recommend.

*RRP= Recommended Retail Price ** Conditions apply

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